Accelerating out of the Great Recession: How to Win in a Slow-Growth Economy March 12, 2010
Posted by McGraw-Hill Education (Asia) in Economics, Highlights.Tags: Apax Partners Worldwide LLP, BASF, BCG, beer, Boston Consulting Group, bull, Business Executives, Business Strategy, consultancy, crisis, Daimler, Daniel Stelter, David Rhodes, Dr. Dieter Zetsche, Dr. Jürgen Hambrecht, Dr. Martin C. Halusa, economy, Global Economy, global financial crisis, Global Markets, Jeff M. Fettig, Kraft, Paul Polman, recession, Rivary, Sanjay Khosla, Unilever, Whirlpool Corporation
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Accelerating out of the Great Recession
How to Win in a Slow-Growth Economy
Authors: Rhodes, David; Stelter, Daniel
ISBN-13: 978-0-07-171814-1
ISBN-10: 0071718141
©2010 | 1st Edition | 224 pages , Hardcover
Pub Date: January 2010
Price: US$ 22.95
Book Review | Sample Chapter | Learn More
From the world’s leading business strategy consultancy comes this essential guide to prospering in the aftermath of what is being called the Great Recession. Accelerating out of the Great Recession is the finalist of the getAbstract International Book Award 2010.
Accelerating Out of the Great Recession, by The Boston Consulting Group’s David Rhodes and Daniel Stelter, is a call to action for today’s executives. It shows how companies can win in a slow-growth economy by seizing the initiative–differentiating themselves from less fleet-footed rivals and executing their strategies with single-minded determination.
It combines comprehensive and big-picture analysis of the global economic meltdown with smart management advice on how to win in an era of greater competition. The book is underpinned by a historical review of great companies that survived and thrived in past downturns, along with two new surveys of top executives and insights drawn from discussions with corporate leaders around the world. As such, it offers the clearest, most authoritative assessment yet of some present-day trends and “new realities”–and what they mean for business.
Accelerating Out of the Great Recession shows today’s executives how to:
- Learn from the decisive actions taken by companies such as General Electric, IBM, and Proctor & Gamble in order to accelerate out of past downturns
- Take the fight to your competitors–diversify and expand now, while other businesses are affected by the downtown
- Shake off conventional wisdom to protect and grow your market share
- Develop a new managerial mindset for today’s tough times
Backed by exceptional research and outstanding, up-to-the-minute advice, Accelerating Out of the Great Recession explains the magnitude and enduring nature of changes that have taken place in the global economy and how you can outperform today to create and sustain an advantage over your competitors for the long haul. David Rhodes (London, United Kingdom) is a senior partner and managing director at The Boston Consulting Group and the global leader of its Financial Institutions practice. Daniel Stelter (Berlin, Germany) is a senior partner and managing director at The Boston Consulting Group and the global leader of its Corporate Development practice.
About the Authors
David Rhodes (London, England) is a senior partner and managing director of the London office of The Boston Consulting Group and the global leader of the Financial Institutions practice. Daniel Stelter is a senior partner and managing director of the firm’s Berlin office and the global leader of the Corporate Development practice.
Daniel Stelter (Berlin, Germany) is a senior partner and managing director of the firm’s Berlin office and the global leader of the Corporate Development practice.
Endorsements
“This is the most comprehensive assessment of the global economy that I’ve seen and is a must-read for any business, economic, or governmental-related leader”.
–Jeff M. Fettig, Chairman & CEO, Whirlpool Corporation
“A fascinating account of the causal factors of the meltdown and what we can do to avoid repetition.”
–Sanjay Khosla, Executive Vice President and President,
International for Kraft Foods
“This book combines brilliant analysis and strategic insight with a clear message: Companies that want to play a role in tomorrow’s markets must act immediately. There’s no place for complacency. The opportunities in the post-crisis world are good–and better than many might think.”
–Dr. Jürgen Hambrecht, CEO, BASF
“The lessons from companies that came out winners during past recessions are invaluable in the current context. Rhodes and Stelter strike a welcome note of optimism in today’s tough times by showing that companies can do a lot to thrive when the global economy is struggling.”
–Dr. Dieter Zetsche, CEO, Daimler
“There are great lessons for today’s chief executives: well-managed companies can prosper in the downturn and accelerate faster than their competitors in the upturn. Rhodes and Stelter have dug deep into history to vividly show how companies can do it.”
–Dr. Martin C. Halusa, CEO, Apax Partners Worldwide LLP
“What better opportunity than now to strengthen your business and come out of the recession even stronger. The authors provide an easy-to-understand perspective on the current economic environment and some practical ideas to come out ahead. A timely read for all who care about their business.”
–Paul Polman, CEO, Unilever
Present Your Way to the Top March 12, 2010
Posted by McGraw-Hill Education (Asia) in Highlights.Tags: Art of Persuasion, Art of speaking, Career, Career Development, communication, Corporate Ladder, Corporate Management, cuff, David Dempsey, Employees, hands-on, Managers, Motivation, Narrate, Power of Presentation, Presentation, Presenter, Speech, Step-by-Step
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Present Your Way to the Top
Author: Dempsey, David
ISBN-13: 978-0-07-173994-8
ISBN-10: 0071739947
©2010 | 1st Edition | 352 pages , Hardcover
Pub Date: March 2010
Price: US$ 24.95
Learn More | Book Preview
A communications expert specializing in executive presentations gives readers a time-tested, 8-part program to deliver amazing presentations that will impress their audience and get them noticed by the people at the top.
For middle- and upper-level managers, the stakes are higher when delivering presentations. Whether they are presenting directly to senior-level or corporate management, or are being watched (and being evaluated) while giving presentations to their staffs, middle and upper-level professionals not only have to engage, persuade and motivate their audiences, but also have to prove to their senior management team that they have what it takes to take the next step up the corporate ladder. In Present Your Way to the Top, David Dempsey, one of America’s top speakers and consultant to senior managers and CEOs around the world, reveals timeless strategies for drafting and delivering dynamic presentations that not only produce tangible results, but that are geared to help the presenter get noticed at work, demonstrate the skills that upper-level management wants to see, and get ahead in their careers.
Step-by-step, using an engaging style and a straightforward blend of expert advice and case studies, Dempsey demonstrates how to speak with the unshakeable, confident style of someone who is already at the top of their game, and is ready to climb higher. The 8 part program, which has been used by executives the world over, shows readers how to:
- Ensure they address critical details before they speak: Having a full understanding of the situation at hand is crucial in making yourself appear like a leader.
- Draft a cogent, persuasive and unforgettable speech
- Revise their presentations to remove extraneous ideas: Clarity, focus and staying to the point at hand is essential in identifying yourself as a person on the rise.
- Weave compelling stories into the narrative
- Creative vivid images with clear, crisp language: Audiences—and senior management—appreciate presenters who can make their points come alive.
- Move, gesture and pause advantageously
- Read and react to their audience: Being able to handle questions and give seemingly “off the cuff” answers is crucial to presenting like upper management.
About the Author
David J. Dempsey, JD (Atlanta, GA), is the President & CEO of Neon Zebra, LLC, an executive presentation skills coaching and consulting company that works with senior leaders at global and Fortune 500 businesses. David is a veteran of the courtroom, a business executive, a university professor, an acclaimed author, an award-winning speaker, and a sought-after presentation skills consultant to C-Level executives worldwide. He has written two critically acclaimed executive presentation skills books, Better to BEST: How to Speak for Extraordinary Results . . . Every Time! (Miranda Publishing 2006) and Legally Speaking: 40 Powerful Presentation Principles Lawyers Need to Know (Kaplan Publishing 2009). Many prominent CEOs have endorsed Better to BEST as the go-to resource for business executives. His straightforward blend of expert advice and hands-on teaching techniques will help you wow your audience every time!.
Endorsements
“Even Lincoln would have been impressed!”
– Steve Forbes President & CEO Forbes Inc.
“Present Like a CEO is full of practical insights that will help anyone deliver presentations that connect with audiences. This is not a book of abstract theories. David Dempsey gives us guidelines that have been tested and proven. Pick it up. It’s a great investment.”
– Former United States Senator Bob Dole
Organizing for Success March 12, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Self-Improvement.Tags: budget, Career, day, delegate, email, interruptions, job, kenneth Zeigler, lotus notes, manage, managing, master list, McGraw-Hill Education, meetings, month, monthly, multitask, multitasking, Organization, organize, organizing, panning, phone, plan, prioritize, prioritizing, priority, procrastinate, Procrastinating, productive, productivity, strategize, Strategy, tasks, telephone, time, time management, voice mail, week, workload
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Organizing for Success
Author: Zeigler, Kenneth
ISBN-13: 978-0-07-173956-6
ISBN-10: 0071739564
©2010 | 2nd Edition | 256 pages , Softcover
Pub Date: March 2010
Price: US$ 16.95
Learn More | Book Preview | Book Review
The “productivity guru” updates his renowned organizing and time-management program to help workers and managers stay on top of their game in an increasingly changing work environment.
Organizing for Success, Second Edition provides simple, remarkably effective time management technique to help reders get two extra productive hours out of every day. The book uses “The Master List” concept to show readers how to budget their time and energy by the day, week, and month.
You will learn how to quickly prioritize their goals, complete tasks on time and under budget, and even helps readers plan for the interruptions, urgent emails, and unexpected meetings that will inevitably attack their day. This new edition places heavier emphasis on technology, including advice on how to write, manage and file email more effectively; how to use Lotus Notes and Microsoft Office to streamline the day; and how to use devices like Blackberries and social media as assets and time-savers, rather than as distractions and time sinks.
Based on the time management principles Kenneth Ziegler developed and that have worked for corporations such as Hertz, Toys “R” Us, The Federal Reserve, The Comptroller of the Currency, Hormel, and Fidelity Investments, Organizing for Success Second Edition takes Ken Ziegler’s concept of “The Master List,” and shows readers how to budget their time and energy by the day, the week, and month. Far less complicated, much easier to use, and more effective than the program in Getting Things Done, The Master List shows readers how to quickly prioritize their goals, get done what needs to get done on time and under budget, and even helps readers plan for the interruptions, urgent emails and unexpected meetings that will inevitably attack their day.
New to the 2nd edition:
- More tips on creating a manageable Master List of things to get accomplished, the most popular question he’s received from his classes in the last five years. The book also features information on getting a downloadable version of a “Master List” from the author’s website.
- A more specific time-management plan for organizing a more effective day, week, and month at work.
- A new chapter on managing, controlling and writing email—a huge issue for people in today’s corporate environment.
- A new chapter specifically devoted to maintaining email files—the second most popular question asked at Ken’s seminars.
- New information on how to delegate tasks to people in their office—even if they have no seniority over them—to work more efficiently.
- Using Microsoft Office and Lotus Notes to manage time better.
- New information on making meetings more effective—even if you are not running them.
- A brand new chapter on making the new changes to your life stick!
About the Author
Kenneth Zeigler (Charlotte, NC) has been recognized as a time management expert since developing a time management system for Herz in 1997. The author of three books, he has been on the cover of Investor’s Business Daily and has published numerous articles on time management, productivity, and work / life balance for such newspapers as The Washington Post, NY Post, and Charlotte Observer. Over the years he has advised such clients as Hertz, Toys “R” Us, The Federal Reserve, The Comptroller of the Currency, Hormel, and Fidelity Investments.
Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do March 12, 2010
Posted by McGraw-Hill Education (Asia) in Highlights.Tags: Business, business analytics, chance, decisions, Freakonomics, hidden power of numbers, influence, McGraw-Hill Education, myths, numbers, numerical relationships, probabilities, statistician, statistics, Supercrunchers
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Numbers Rule Your World
The Hidden Influence of Probabilities and Statistics on Everything You Do
Author: Fung, Kaiser
ISBN-13: 978-0-07-162653-8
ISBN-10: 0071626530
©2010 | 1st Edition | 224 pages , Hardcover
Pub Date: January 2010
Price: US$ 22.95
An infinitely entertaining look at everyday statistics that help readers beat the odds— at work, play, and life!
What are the chances that you’ll strike it rich? That you’ll get to work on time? That your kids will get to ride Space Mountain in under 90 minutes? Whether you’re good at math or not, numbers play a huge role in life. This endlessly fascinating book by renowned statistician Kaiser Fung reveals the everyday applications of statistics in action, from stock charts and test scores, to theme parks and traffic jams. You’ll discover what it means to be an “average Joe,” how Disney calculates waiting times, and why highway engineers build ramps. You’ll also learn behind-the-scenes, time-saving business tips, calculated stock risks, and odds-on lottery strategies. It’s one wild ride on the number-crunching rollercoaster that adds up to one terrific read.
What you learn may surprise you, amuse you, or even enrage you. But there’s one thing you won’t be able to deny: Numbers Rule Your World…
Endorsements
“For those who have anxiety about how organization data-mining is impacting their world, Kaiser Fung pulls back the curtain to reveal the good and the bad of predictive analytics.”
–Ian Ayres,Yale professor and author of Super Crunchers: Why Thinking By
Numbers is the New Way to Be Smart
“A book that engages us with stories that a journalist would write, the compelling stories behind the stories as illuminated by the numbers, and the dynamics that the numbers reveal.”
–John Sall, Executive Vice President, SAS Institute
About the Author
Kaiser Fung (New York, NY) is a statistician with more than a decade of experience in applying statistical methods to unlocking the relationship between advertising and customer behaviors. He leads a team of statisticians at Sirius XM Radio that is responsible for gleaning insight into customers and operational best practices. His blog, Junk Charts, pioneered the genre of critically examining data and graphics in the mass media. Since 2005, Junk Charts has received rave reviews from Science magazine, The Guardian, Yahoo!, Stanford University Libraries. He is an adjunct professor at New York University where he teaches practical statistics to professionals, and holds statistics, business, and engineering degrees from Cambridge, Harvard, and Princeton Universities. Fung is also a fellow of the Royal Statistics Society.
Leadership Without Excuses: How to Create Accountability and High-Performance (Instead of Just Talking About It) March 12, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Leadership.Tags: accountability, CRA, Employee, Fortune 500, human resources, Inc., Motivation, performance, productivity, Saints, Save-ables, Sinners, star workers, team building
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Leadership Without Excuses
How to Create Accountability and High-Performance (Instead of Just Talking About It)
Authors: Grimshaw, Jeff; Baron, Gregg
ISBN-13: 978-0-07-160004-0
ISBN-10: 0071600043
©2010 | 1st Edition | 288 pages , Hardcover
Pub Date: March 2010
Price: US$ 29.95
Learn More | Book Preview
Warning: This book will change the way you lead and succeed. No excuses.
In every company there are employees who are star workers, some who barely scrape by—and then there are those with true potential that’s just waiting to be tapped. Using case studies, Leadership Without Excuses divides workers into three groups, “Saints,” “Sinners,” and “Save-ables.” It then provides simple strategies to inspire the best in the Save-ables—-the ones who can grow into powerfully productive assets to any company. Filled with Fortune 500 examples and backed by measurable results this proven system will help you lead your teams to quick, effective, and continually-growing success.
About the Authors
Jeff Grimshaw (Berwyn, PA) is a co-founder and partner in the firm MGStrategy. Over two decades, Jeff has helped hundreds of leaders and dozens of Fortune 1000 companies increase accountability; drive low-hype, high-stakes change; and create environments where people treat mistakes as intellectual capital and reserve the right to get smarter. Jeff co-founded Paul’s Kids Vietnam Children’s Charity, and he is based in Philadelphia.
Gregg Baron (Tampa, FL) is president of Success Sciences and is a certified management consultant with more than two decades of experience
Investing in BRIC Countries: Evaluating Risk and Governance in Brazil, Russia, India, and China March 12, 2010
Posted by McGraw-Hill Education (Asia) in Investment.Tags: Board of Directors, Brazil, BRIC, China, Corruption, Economics, emerging markets, equity, EuroChem, Evaluating Risk, fastest-growing, Finance, GAMMA, GDP, India, Infrastructure, Investing, McGraw-Hill Education, MDM Bank, MTS, Oleg Shvyrkov, Profit, Risk, Russia, Shareholders, Standard & Poor’s®, Svetlana Borodina, Wimm-Bill-Dann
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Investing in BRIC Countries
Evaluating Risk and Governance in Brazil, Russia, India, and China
Authors: Borodina, Svetlana; Shvyrkov, Oleg
ISBN-13: 978-0-07-166406-6
ISBN-10: 0071664068
©2010 | 1st Edition | 368 pages , Hardcover
Pub Date: January 2010
Price: US$ 75.00
Learn More | Sample Chapter
Chart a course for success in the fertile terrain of BRIC investing!
The world’s largest and fastest-growing emerging markets are those of the BRIC nations—Brazil, Russia, India, and China. Combined, these countries house more than 40 percent of the world’s population, and their respective GDPs are growing at an impressive rate.
This economic success comes partly from a trend toward good corporate governance, a concept virtually unheard of in these four nations just a decade ago. Still, the BRICs have a long way to go. Corruption, doubledealings, and other conflicts of interest are regular business practices for far too many companies. Although investing in BRIC nations can be wildly profitable, you must familiarize yourself with the realities of their corporate governance to avoid catastrophe.
With Investing in BRIC Countries, you are equipped with the best available tool for detecting the signs of poor governance. Edited by Standard & Poor’s® equity research and governance group, it details the group’s highly successful approach to analyzing risks in emerging economies.
With case studies illustrating the effectiveness of corporate governance scrutiny, Investing in BRIC Countries examines the economic structure and governance status of each BRIC nation—and then explains how to:
- Detect the malevolent influences of a powerful minority of shareholders
- Protect yourself from misleading or false audits and risk assessments
- Recognize regulatory weaknesses with regards to shareholder rights
- Distinguish effective boards of directors from weak or corrupt ones
As the financial crises in Mexico, Russia, and Asia during the 1990s prove, corporate governance is the pivot on which an emerging market’s success or failure hinges. Before entering one or more BRIC markets, perform the due diligence they require.
Investing in BRIC Countries is the best tool available for mitigating your exposure to risky deals and other problems that can arise when dealing with international companies.
About the Authors
Svetlana Borodina (Moscow) is a director of corporate governance at Standard & Poor’s Equity Research, based in Moscow. Her responsibilities include global product management for GAMMA, which measures corporate governance practices in emerging markets. Prior to joining S&P, Svetlana occupied a number of senior executive positions in the area of investor relations and financial communications with TNK-BP and Sibneft oil companies, both based in Moscow.
Oleg Shvyrkov (Moscow) is Associate Director in Standard & Poor’s Governance Services group. Based in Moscow, he acts as methodology and criteria coordinator for the group. He also serves as lead analyst on Corporate Governance Scores and GAMMA Scores on major companies in Russia including, MTS, MDM Bank, EuroChem, and Wimm-Bill-Dann, as well as several other companies in Russia, Kazakhstan and Brazil. He supervises governance-related research performed by the group, including the Transparency & Disclosure surveys, a Governance Infrastructure Reports on the BRIC countries. He holds Ph.D. and M.A. degrees in Organization & Strategy from Tilburg University (Netherlands), and M.Sc. and B.Sc. degrees in Economics from the Peoples’ Friendship University of Russia (RUDN).
The Power of Appreciative Inquiry March 11, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: Amanda Trosten-Bloom, Appreciative Inquiry, Berrett Koehler, change management, Diana Whitney, Harvard Business Press, Human Resource, Management change, Organizational Change, performance appraisal, Power
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The Power of Appreciative Inquiry
Authors: Whitney, Diana; Trosten-Bloom, Amanda
ISBN-13: 978-1-60509-328-4
ISBN-10: 1605093289
©2010 | 2nd Edition | 288 pages , Softcover
Pub Date: March 2010
Price: US$ 32.95
Book Preview
The Power of Appreciative Inquiry describes a wildly popular approach to organizational change that dramatically improves performance by encouraging people to study, discuss, learn from and build on what’s working, rather than simply trying to fix what’s not. Whitney and Trosten-Bloom use examples from many different types of organizations to illustrate Appreciative Inquiry (AI) in action. A how-to book but not a manual, The Power of Appreciative Inquiry describes the newest ideas and practices in the field of Appreciative Inquiry since its inception in 1985.
In updating the second edition, the authors conducted an appreciative inquiry with first edition readers, focusing especially on users in markets and universities. At the urging of these readers, the authors have included a new chapter on “sustaining positive change,” as well as a host of new examples and other enhancements.
About the Authors
Diana Whitney, Ph.D. is the president and founder (along with David Cooperrider) of the Corporation for Positive Change – an international center for Appreciative Inquiry education and consultation. Her clients have included British Airways, Cap Gemini, Ernst and Young, the Department of Labor, GE Capital, GlaxoSmithKline, GTE (now Verizon), Johnson & Johnson, NY Power Authority, PECO and Sandia National Labs. She lives in Chapel Hill, NC.
Amanda Trosten-Bloom is Director of Consulting Services for Corporation for Positive Change. She is a member of the Global Council for Appreciative Inquiry Consulting. Her clients have included Accenture, McDATA Corporation, Providian Financial Services, SmithKline Beecham Clinical Laboratories and the University of California at Berkeley. She lives in Golden, CO.
Tables of Contents
Foreword by David Cooperrider
Chapter 1: What is Appreciative Inquiry
Chapter2: A Menu of Approaches to Appreciative Inquiry
Chapter3: Eight Principles of Appreciative Inquiry
Chapter4: Appreciative Inquiry in Action: From Origins to Current Practice
Chapter5: Getting Started
Chapter6: Affirmative Topic Choice
Chapter7: Discovery: Appreciative Interviews and More
Chapter8: Dream: Visions and Voices of the Future
Chapter9: Design: Giving Form to Values and Ideals
Chapter10: Destiny: Inspired Action and Improvisation
Chapter11: Why Appreciative Inquiry Works
8 Things We Hate About IT: How to Move Beyond the Frustrations to Form a New Partnership with IT March 11, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: Apple, Business Smart, Deborah Tannen, Fortune Global 200 clients, Fraught, Frustrations, Human Resource, Incentives, Information Technology, Interpersonal Communication, IT, IT Departments, IT Professionals, Leadership Agenda, Mars, Men Vs Women, Microsoft, Operational managers, Paradox, Partnership, Personality, Perspective, Repetoire, Secret Code, Sony and Time Warner, Supply chain management, Susan Cramm, Things we hate about IT, Toyota, venus
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8 Things We Hate About IT
How to Move Beyond the Frustrations to Form a New Partnership with IT
Author: Cramm, Susan
ISBN-13: 978-1-4221316-4
ISBN-10: 1422131661
©2010 | 1st Edition | 200 pages , Softcover
Pub Date: March 2010
Price: US$ 16.95
Book Preview
Crack the secret code of how IT departments really work and what makes IT professionals tick.
Why can’t operational managers ever get what they really want from IT? Why is the relationship so fraught with frustration from all parties? IT managers and business leaders simply don’t understand each other, the way they think, the pressures they face and the goals they are trying to achieve. Enter Susan Cramm, the prospective Deborah Tannen of the Business-IT relationship.
Personality-wise, if men are from Mars and women are from Venus, then the IT people are from Microsoft and their business partners are from Apple. In spite of great effort to become more business-smart, line and IT managers have very different backgrounds and experiences which make it difficult to communicate what they do and why and how they do it. Different pressures and incentives further increase the difficulty of forming positive IT-business relationships. While line managers need to ‘get ‘er done now’ to support the needs of their function or units (or pay the price in terms of near term business results and bonuses), IT managers need to ‘get ‘er done right’ to support the longer term needs of the enterprise (or pay the price in terms of fragmented, fragile systems.)
The key to reconciling these and other differences is to figure out how to manage the paradox. If you want to get what you want from IT, you need to shift your perspective and look through the eyes of your IT partners. Doing so will allow you to develop a single version of ‘truth’ and give you the insight necessary to change the relationship for the better.
Similarly, this book will help dispel the notion that managers can ‘hand off’ their IT responsibility to the IT organization and will provide the tools to incorporate the management of IT into their daily leadership agenda and repertoire. Business leaders should assume accountability for IT, much as they have assumed accountability for the management of the financial and human resource asset and build the necessary capabilities into their organization.
The core ideas in this book also promise to have applicability to managing other relationships between business units and specialized service providers. Think supply-chain management, or better yet, graphic design.
About the Author
Susan Cramm is the founder and president of Valuedance. Susan Cramm is a recognized industry expert on information technology leadership. She has helped pioneer the field of IT leadership coaching through her passion and gifts for developing others, as well as her keen insights regarding IT leadership, which are derived from extensive research and years serving in executive level positions. She has worked with executives from a number of Fortune Global 200 clients, including Toyota, Sony and Time Warner. Susan’s experience makes a difference and her clients describe her as ‘insightful’, ‘motivational’, ‘practical’, ‘tough’, ‘committed’ and ‘invaluable’. She is a frequent speaker at industry conferences and, since 2000, has authored the monthly “Executive Coach” column for CIO magazine.
Susan is the former CFO and executive vice president at Chevy’s Mexican Restaurants. She joined Chevy’s in 1994 to assist in the development of a nationwide Mexican ‘cantina style’ restaurant concept and assumed responsibility for finance, business strategy, restaurant development, franchising and legal functions. Prior to Chevy’s, Cramm worked with the Taco Bell Corporation and held the positions of CIO and vice president of the Information Technology Group and Senior Director for Financial and Strategic Planning.
Susan received her master’s degree in management from Northwestern University, specializing in finance, marketing and quantitative methods and her BA from University California, San Diego, summa cum laude, specializing in management and computer science.
Tables of Contents
Introduction
Chapter 1: Service or Control
Chapter 2: Results or Relationships
Chapter 3: Tactics or Strategy
Chapter 4: Expense or Investment
Chapter 5: Quick or Quality
Chapter 6: Customization or Standardization
Chapter 7: Innovation or Bureaucracy
Chapter 8: Great or Good

