Drowning in Oil November 22, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: Amoco, aquatic life, BP, British Petroleum, commodities, dead zone, Deepwater Horizon, dispersants, energy, ENRON, EXXON, Gulf, Gulf clean up, Gulf of Mexico, Hurrcane Katrina, Louisiana, offshore drilling, oil, oil rig, oil spill, Shell, tar, tar balls, tarballs, Valero
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Drowning in Oil
BP & the Reckless Pursuit of Profit
Author: Loren C. Steffy
ISBN: 9780071760812 / 0071760814
©2011 | 1st Edition | 256 pages | Hardback
Pub Date: DEC-10
Price: US$ 27.00
Steffy’s blog | Facebook | Learn More
They fumbled around the darkened room and found an instruction manual.
By flashlight, they read the starting procedures. They were doing everything right. After five or six futile tries, they gave up and headed back toward the bridge. Back on the bridge, alarms were shrieking and the captain knew they were running out of time. The subsea engineer had hit the emergency disconnect for the well, and although the control panel showed the rig should be free, it wasn’t. The hydraulics were dead. Fire continued to shoot from the top of the derrick. The rig had no power, and without power, it had no pumps for the firefighting equipment, no way to shut off the flow of gas from the well, and no way to disconnect the rig from the flaming umbilical that had it tethered to the wellhead. — From Drowning in Oil
As night settled on April 20, 2010, a series of explosions rocked Deepwater Horizon, the immense semisubmersible drilling platform leased by British Petroleum, located 40 miles off the Louisiana coast. The ensuing inferno claimed 11 lives, and it would rage uncontained for two days, until its wreckage sank to a final resting place nearly a mile beneath the waves. On the ocean floor, the unit’s wellhead erupted. Over the next ten weeks, as repeated attempts to cap the geyser failed, an estimated 200 million gallons of oil–the equivalent of 20 Exxon Valdez spills–spewed into the Gulf of Mexico, eventually lapping up on beaches as far away as Florida.
Drowning in Oil, by award-winning Houston Chronicle business reporter and columnist Loren Steffy–considered by many to be the writer with the best access to the story–is an unprecedented and gripping narrative of this catastrophe and how BP’s winner-take-all business culture made it all but inevitable.
Through never-before-published interviews with BP executives and employees, environmental experts, and oil industry insiders, Steffy takes us behind the scenes of 100 years of BP corporate history. Beginning with the conglomerate’s early gambits in the Middle East to its recent ascent among energy titans, Steff unearths the roots of the Gulf oil spill in the unwritten bargain between oil producers and consumers, whose insatiable appetites drive the search for new supplies faster, farther, and deeper.
Beyond this, the Deepwater Horizon disaster took place after a history of cost cutting in pursuit of profits, particularly under the guidance of its two most recent ex-CEOs, John Browne and Anthony Hayward.
Exhaustively researched and documented, Drowning in Oil is the first in-depth examination of how a lack of corporate responsibility and government oversight led to the biggest offshore oil spill in U.S. history. It is an objective, nopunches–pulled account of the energy industry: its environmental impact and the intense competition among stakeholders in today’s oil markets.
This book puts all the pieces together, offering a definitive account of BP’s pursuit of outsized profits as the industrial world awakens to the grim realities of Peak Oil.
Review
Publicity
- Drowning Oil was included in a roundup of books about the oil crisis by The New York Times, on July 20, 2010. To read the article on “No Shortage of Books on Oil Spill”, please click HERE
2. Houston Chronicle columns about BP by Loren Steffy:
- Copyright 2010 Houston Chronicle, July 23
Steffy: Oil plan: Better late than never - Copyright 2010 Houston Chronicle, July 17
Steffy: A diaster Painted by numbers - Copyright 2010 Houston Chronicle, July 13
Steffy: An industry’s future rides on a drill bit - Copyright 2010 Houston Chronicle, July 10
Steffy: Rule changes could make Gulf a lonely place - Copyright 2010 Houston Chronicle, July 09
BP runaway well puts an industry on hold - Copyright 2010 Houston Chronicle, July 06
Steffy: Mr. Hayward, your sunset awaits - Copyright 2010 Houston Chronicle, July 02
Loren Steffy: BP’s real punishment is from stock market - Copyright 2010 Houston Chronicle, July 01
Spill threatens oystermen’s way of life - Copyright 2010 Houston Chronicle, June 26
Steffy: Pittance could have averted spill catastrophe - Copyright 2010 Houston Chronicle, June 19
Loren Steffy: Oil spill hearing is a zoo - Copyright 2010 Houston Chronicle, June 17
Loren Steffy: Hayward’s evolution to evasiveness - Copyright 2010 Houston Chronicle, June 15
Steffy: Louisiana™’s oil industry braces for worst - Copyright 2010 Houston Chronicle, June 08
Steffy: U.S. and BP slow to accept Dutch expertise - Copyright 2010 Houston Chronicle, June 05
Steffy: BP’s wrongs undercut what it’s doing right
About the Author
Loren Steffy (Houston, TX) is the business columnist for the Houston Chronicle. He is the recipient of numerous awards and honors, and has been recognized by the Society of American Business Editors and Writers, the Associated Press Managing Editors, the Houston Press Club and other societies and organizations. In addition, his work has been cited in publications including the New York Times, the Washington Post online and Texas Monthly, and he’s made numerous appearances on CNBC, FOX News, MSNBC, “The NewsHour with Jim Lehrer” and Court TV.
Drowning in Oil: BP & the Reckless Pursuit of Profit
The Dentsu Way November 22, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: advertise, advertising, book, brand, branding, business message, communicate, communication, competitive advantage, consumer behavior, CRM, customer relationship, Facebook, four p's, guerilla, Guide, How-to, market research, marketing strategy, media relations, messaging, multi-level, multilevel, my space, myspace, opt in, pr, product, product development, promotion, public relations, publicity, ROI, Search Engine Optimization, SEO, Social Media, Social Networking, target market, value
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The Dentsu Way
Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency
Authors: Kotaro Sugiyama, Tim Andree
ISBN: 9780071748124 / 0071748121
©2011 | 1st Edition | 320 pages | Hardback
Pub Date: NOV-10
Price: US$ 28.00
Learn More
The breakthrough marketing strategy from the world’s most innovative advertising agency
One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy–and now it’s being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu’s Cross Switch model meets it head on.
The Dentsu Way shares proven tactics for getting your message to consumers and creating “scenarios” to move them through calibrated Contact Points to meet whatever specific goal you set.
This game-changing book:
- Explains Dentsu’s 110-year history and unique service structure, as well as its broad range of business fields
- Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST
- Provides nine of Dentsu’s newest original tools and analysis methods
Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
For over 100 years, Dentsu has spearheaded marketing innovation around the world. In The Dentsu Way, two of the company’s highest-level executives reveal the organization’s groundbreaking strategy for meeting the challenges of today’s fragmented media landscape, populated by consumers who are increasingly selective about where, when, and how they retrieve information.
Today, Dentsu is employing a new model to promote a fresh way of thinking about marketing and remove the guesswork from the decision-making processes. That model is called Cross Switch.
The Dentsu Way provides a comprehensive description of Cross Switch and explains how you can use it to create “scenarios” to move targets and capture their hearts through appropriately calculated Contact Points. It is a highly effective strategy to:
- Get consumers’ attention in an era of overwhelming information
- Gain broader and deeper consumer involvement
- Measure the performance of every campaign
The authors discuss how you can apply Dentsu’s revolutionary framework to develop your own strategies. You will discover how to achieve any marketing goal–from building a brand to boosting sales. This book reveals the biggest secret in marketing today.
Dentsu is headquartered in Tokyo and has more than 19,000 employees in 139 subsidiaries in Japan, the United States, the United Kingdom, Russia, China, Brazil, India and more than 20 other countries.
About the Authors
Kotaro Sugiyama: Senior Vice President, Dentsu
Internationally renowned creator served as a jury member at the Cannes International Advertising Festival for two years. Also a leader of the Digital business in Dentsu since 1999. He is a unique figure that is conversant with both traditional ads and digital marketing.
Tim Andree: Executive Officer, Dentsu
Offers a unique perspective as a former client with over 25 years of global marketing and communications experience at companies such as Toyota, Canon, NBA and BASF. In 2008, just two years after joining Dentsu, he was named the first non-Japanese Executive Officer. He currently oversees Dentsu’s operations in the Americas and Europe.
The Dentsu Cross Switch Team was formed to develop new concepts and methods to implement Cross Communications for the Dentsu Group’s more than 6,000 clients.
Publicity
- Bloomberg BusinessWeek.com: New Business Titles, Nov. 4
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Manager’s Guide to Social Media November 22, 2010
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: ad blocking, advertising, advertising network, affiliate, banner ad, banner blindness, best practices, beyond the banner, blogging, book, Bookmarking, button ad, buzzword, caching, cell phone, click-through, click-through rate (CTR), clicks, conversion rate, cookie, cost-per-action (CPA), cost-per-click (CPC), CPM, customer acquisition costs, customers, description tag, do-it-yourself, doorway domain, doorway page, e-mail, email spam, events, exposure outlets, Facebook, FFA, frequency cap, Guide, hit, house ads, How-to, HTML banner, hybrid model, impressions, incentivized traffic, interstitials, invisible Web, iPhone, keyword, keyword density, keyword marketing, keyword research, keywords tag, link popularity, link text, LinkedIn, log file, manual submission, marketing, meta tag generator, meta tags, metrics, micromedia, mobile marketing, mousetrapping, multimedia, network, Networking, networks, online, online advertising, online searches, online traffic, opinion, opt-out, page view, pagejacking, partner, Partnership, pay per click (PPC), pay per click search engine, pay per lead (PPL), pay per sale (PPS), pop-under ad, pop-up ad, rate card, rates, rectangle ad, rep firm, reviews, rich media, run-of-network (RON), run-of-site (ROS), search, Search Engine Optimization, search engine spam, search engine submission, search spy, self-serve advertising, SEO, site stickiness, skyscraper ad, social, social network, spam, sponsorship, surround session, text ad, title tag, top 10, trade shows, trick banner, Twitter, underdelivery, unique visitors, URL, vertical banner, video, volunteer directory, web, Web site traffic, webinars, website
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Manager’s Guide to Social Media
Author: Scott Klososky
ISBN: 9780071754330 / 0071754334
©2011 | 208 pages | Paperback
Pub Date: DEC-10
Price: US$ 17.00
Sample Ch 02 | Learn More
Leverage the power of social media to jumpstart productivity, profitability, and business growth!
Social media has changed everything. Some managers fear their employees will waste entire days on Facebook, Twitter, and YouTube. Smart managers, though, understand that social media is a powerful business tool for engaging customers and growing their business.
The Manager’s Guide to Social Media establishes a framework for understanding and implementing social media technologies in the workplace. This primer on the biggest thing in business since the advent of the Internet itself explains everything you need to know about:
- Managing your company’s online reputation
- Setting internal policies on the proper use of social media
- Building “rivers” of information to outsmart the competition
- Implementing social tools internally to support virtual teams
- Forecasting the next trends in social media to stay ahead of the curve
About the Author
Scott Klososky (Edmond, OK)is the founder and CEO of Webcasts.com, a premier Internet full-service broadcast production company that helps clients in the corporate, sports and entertainment industries webcast the most interactive, cost-effective, highest-quality productions. The company’s clients included IBM, Compaq, AOL, Hewlett-Packard, Enron International, Conoco Inc., and BMG Music, among others. He serves as an Advisory Board Member for Critical Technologies, where he rebuilt a fledgling Web-based imaging product and reinvigorated the employee base and product line while adding referenceable customers. He currently speaks professionally on subjects such as technology, future trends and new generation leadership skills, in addition to engaging clients on a broad array of advisory tasks including Social Technology strategic planning, general IT strategy, and High Beam Leadership.
Review
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How to Sell Anything to Anyone Anytime November 22, 2010
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: book, Business, investments, marketing, sales, selling
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How to Sell Anything to Anyone Anytime
Author: Dave Kahle
ISBN: 9781601631312 /1601631316
©2011 | 1st Edition | 240 pages | Paperback
Pub Date: Dec-10
Price: US$ 14.99
Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract more customers. They need to know how to sell, both individually and through their organizations. How to Sell Anything to Anyone Anytime was written primarily for them.
How to Sell Anything to Anyone Anytime distills the fundamental sales process into simple, easy-to-understand, and easy-to-implement principles, processes, and practices, and applies them to a wide variety of sales situations. It is packed with real-world examples and applications to a wide variety of situations—from the corner coffee shop, to the freelance professional, to the sophisticated B2B seller. It features:
- Easy-to-understand practices and processes that can be applied to every business and professional practice.
- Guidelines and step-by-step how-to’s to turn ideas into practice.
- Powerful insights on selling that will enable everyone—from the aspiring entrepreneur to the experienced sales pro—to be more successful.
- Power nuggets—ways to add even more power to the practice and become even better.
Review
- “Dave Kahle provides practical and real world sales strategies that get results…just make sure you read this before your competition does.”
- Barry Farber, best-selling author of Barry Farber’s Guide to Handling Sales Objections - getAbstract
About the Author
Dave Kahle was the number-one salesperson in the country for two different companies in two totally distinct industries, and is now one of the world’s leading sales educators. He’s authored nine books, more than 100 multimedia training products, writes a weekly E-zine for salespeople, and has presented in 47 states and seven countries. For more than 20 years, he’s served as the president of The DaCo Corporation, a sales training/consulting company. In that capacity, he’s trained tens of thousands of people. He splits his time between Sarasota, Florida, and Grand Rapids, Michigan.
The Compleat Day Trader November 22, 2010
Posted by McGraw-Hill Education (Asia) in Investment.Tags: beating the odds, book, breakouts, commodity, emotion, entry, exit, financial instrument, Guide, How-to, long term, market-tested, odds, Profit, profitable, psychology, reversals, rogue, short term, signals, stocks, strategies, Strategy, swing trading, technical analysis, timing, traders, trading, trends
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The Compleat Day Trader
Author: Jake Bernstein
ISBN: 9780071663885 / 0071663886
©2011 | 2nd Edition | 240 pages | Hardback
Pub Date: JAN-11
Price: US$ 35.00
Learn More
THE BOOK DAY TRADERS RELY ON TO CAPTURE PROFITS AND LOWER RISK
The good news is that you can make more money than ever, more quickly than ever in today’s market–the bad news is that you can lose more money even faster! Never before has day trading been such an all-or-nothing game. Much has changed since The Compleat Day Trader was first published. Software is more powerful. Commissions are lower. Orders are executed at lightning speed. Markets never sleep. And, most important of all, stock and commodity markets are experiencing their most volatile period in history.
This new edition of The Compleat Day Trader addresses all these changes while retaining and significantly upgrading the bedrock tools and methods that have made it a classic in the field. You get a comprehensive overview and foundation on:
- The essential aspects of developing day-trading strategies
- Techniques for using momentum for timing and targets
- The newest tools, including depth of market
- The psychological pitfalls of trading–and how to avoid them
- Tracking major news events to improve your day-in, day-out profit potential
In today’s hyperactive, roller-coaster markets, you can’t be too prepared. Your decision making has to be spot-on every moment of the trading day, and you need to be working with the best tools available. The Compleat Day Trader is your first step to grabbing profits consistently in the high-stakes, high-profit-potential world of day trading.
Since The Compleat Day Trader was first published, the tools available to day traders have become incomparably more efficient and effective, thereby dramatically increasing your chances of success. On the flip side, day trading is much riskier and faster paced than ever before. Staying current isn’t an option for the serious day trader–it’s an absolute necessity.
Jake Bernstein has revamped his bestselling guide, The Compleat Day Trader, to bring you fully up to date on his trading model, methods, and indicators, all of which are designed to help you take advantage of dramatically increased volatility in the global stock, futures, and forex markets.
In order to generate profits consistently, you need to define your intraday time frames, implement a specific trading model, and develop objective and operational procedures.
The Compleat Day Trader walks you through these critical processes step by step to help you execute with focus, logic, and objectivity–no matter how volatile the markets may be. Bernstein’s powerful and clear tools are designed to give you the advantage you’ll need. Learn about his:
- MA Channel Swing Trade with Triggers and Setups
- MAC Patterns and Signals
- Power Momentum Day-Trade Formula
- MACD Divergence Setups and Triggers
- Gap Day-Trade Method
- Profit-Maximizing Strategies
- Media Day-Trade Strategy
For fifteen years, traders around the world have been relying on The Compleat Day Trader to help them achieve the highest possible levels of performance. Bernstein presents trading tools and methods that are clear and objective, unlike the mythical, magical, or subjective tools that are so common these days.
This refreshed, updated edition of The Compleat Day Trader provides you with the knowledge you need to make handsome profits while lowering your exposure–so you can rise to the top echelon of day traders.
About the Author
Jake Bernstein (Bonny Doon, CA) is president of MBH Commodity Advisors, Inc., and Bernstein Investments, Inc. He has authored more than 40 books on trading, investing, investor psychology, and economic forecasting. Bernstein has developed a number of trading systems, as including the Setup-Trigger-and-Follow Through (STF) trading model, which has been adopted by traders throughout the world. He is publisher of several investing newsletters, and his clients include some of the largest hedge funds, brokerage firms, market analysts, banks, and professional traders in the world.
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WIKIBRANDS November 22, 2010
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: ad blocking, advertising, advertising network, advocacy, affiliate, Ashton Kutcher, B-2-B, b2b, banner ad, banner blindness, best practices, beyond the banner, brand, brand evangelism, branding, button ad, buzzword, caching, click-through, click-through rate (CTR), clicks, collaboration, community, conversion rate, cookie, cost-per-action (CPA), cost-per-click (CPC), CPM, crowdsourcing, customer acquisition costs, customer rating systems, customers, description tag, Digital Capital, DM, do-it-yourself, doorway domain, doorway page, e-mail, email spam, exposure outlets, Facebook, FFA, flash mob, flashmob, Foursquare, frequency cap, Global 20 marketing, Grown Up Digital, Heath Brothers, hit, house ads, HTML banner, hybrid model, impressions, incentivized traffic, interstitials, invisible Web, keyword, keyword density, keyword marketing, keyword research, keywords tag, like word-of-mouth, link popularity, link text, LinkedIn, log file, Made to Stick, manual submission, measurements, meta tag generator, meta tags, metrics, microblogging, mousetrapping, network, Networking, networks, New Paradigm, online, online advertising, online searches, online traffic, opt-out, p-2-p, page view, pagejacking, partner, Partnership, pay per click (PPC), pay per click search engine, pay per lead (PPL), pay per sale (PPS), peer-to-peer technology, podcast, pop-under ad, pop-up ad, prosumerism, rate card, rates, rectangle ad, rep firm, rich media, run-of-network (RON), run-of-site (ROS), search, Search Engine Optimization, search engine spam, search engine submission, search spy, self-serve advertising, SEO, site stickiness, skyscraper ad, social, Social Media, social network, spam, sponsorship, surround session, Tapscott, technology-based immersive customer collaboration, text ad, title tag, top 10, trade shows, trick banner, Twitter, underdelivery, unique visitors, URL, user generated content, value, vertical banner, video, viral, volunteer directory, web, Web 2.0, Web site traffic, webinars, website, wiki, WikiBrands, Wikinomics, Wildfire, WILDFIRE agency, WILDFIRE marketing
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WIKIBRANDS
Reinventing Your Company in a Customer-Driven Marketplace
Authors: Sean Moffitt, Mike Dover, Don Tapscott
ISBN: 9780071749275 / 0071749276
©2011 | 1st Edition | 336 pages | Hardback
Pub Date: DEC-10
Price: US$ 28.00
Website | Learn More
REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE
FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics
“A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders.” — Richard Florida, bestselling author of The Rise of the Creative Class
“Marketers should follow the course laid out by Sean Moffitt and Mike Dover, which leads us into a new brand future of pull, not push, and of conversation, not control.” — B. Josep h Pine II, bestselling author, The Experience Economy
“Thoughtful, innovative, and most of all practical. If your organization wants to deploy technology to build better client relationships, Wikibrands will show you how.” — Keith Ferrazzi, bestselling author, Never Eat Alone
“Your brand can share control to create value. With the changing role of consumers, every brand is a lie, not a promise. But Wikibrands offers marketers a rich understanding of how social media can drive engagement for brands that make them true.” — Ross Mayfield , Chairman, President, and co-founder, Socialtext
“A must-read for the hungry marketer!” — Julie Roehm, Backslash Meta, LLC
“The path forward presented in Wikibrands is brightly illuminated, helping change the landscape in an area ready for consumer-driven, open innovation.” — David Smith, Global Managing Director, Accenture, and Co-Author of Workforce of One : Revolutionizing Talent Management Through Customization
“”A behind-the-curtain look at how you should be engaging your customer directly in the branding process. Ignore this important book at your own peril.” — Saul Kaplan, Founder and Chief Catalyst, Business Innovation Factory
What is a Wikibrand?
It’s the next generation of business building that taps into the true power of social networks, brand connections, and customer participation to build real value. It’s a status update on Facebook, a rave on Twitter, a review on YouTube, and so much more. It’s the herald of a new golden age in customer freedom and individualized customer service.
It’s the future of business–and this book is your wake-up call, strategy guide, and road map to what’s ahead.
In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies–and enthusiastic online communities–one click at a time.
Built on continuing research from Don Tapscott’s trailblazing $10 million research project, which formed the basis of bestselling books such as Wikinomics and Grown Up Digital, this book delivers hundreds of the best examples from today’s most successful businesses. You’ll learn how to:
- ENGAGE THE CUSTOMER through social influence, word of mouth, and user-generated content
- CREATE AN EXPERIENCE affected by customer-driven ratings, reviews, and online culture
- BUILD A COMMUNITY through microblogging, prosumerism, and crowdsourcing
- MAKE A CONNECTION that is truly authentic, collaborative, and value enhancing
Whether you work with an established business and are looking to make it relevant to today’s “wikiconsumers” or are launching a start-up from scratch, Wikibrands offers countless creative ideas for defining and reaching out to your target audience.
You’ll find refreshing new ways and a FLIRT model to help you open up an honest dialogue with your customers, attract a ready-made fan base through shared interests, and even work with other businesses toward a mutually rewarding goal. These are the latest tricks of the trade, used by hot brand names such as Mozilla Firefox, lululemon, and Zappos; industry giants Starbucks, Dell, and Harley-Davidson; and other less well-known organizations.
This is how you turn merely buzzworthy brands into full-fledged wikibrands. Sean Moffitt is President of Agent Wildfire Strategy & Communications, a leading social influence, word-of-mouth, and customer engagement firm. An internationally known speaker and Web expert, he has reinvented brands as a client and partner for Molson, Guinness, Procter & Gamble, and numerous Fortune 500 companies and start-ups. Mike Dover is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (formerly nGenera Insight), he oversaw the research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books. Continue the reinvention of your business at wiki -brands .com
About the Authors
Sean Moffitt is President, Agent Wildfire Strategy & Communications Inc., a leading social influence, word of mouth and customer engagement firm. He is also an internationally respected and connected web expert and sought-after speaker, lecturing to corporations, associations and universities throughout the world on cultural trends and the reinvention of marketing and business. With one foot in traditional business and another in new digital worlds, he has led the efforts behind established brands Molson, Guinness and Procter & Gamble and now partners with many Fortune 500s and startups as an evangelist for web-enabled customer engagement and collaboration in business.
Mike Dover is the Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations for New Paradigm (later nGenera Insight), he oversaw the research programs underlying Wikinomics: How Mass Collaboration Changes Everything and Grown Up Digital: How The Net Generation is Changing the World. He also provided review support for more than a dozen other books including Authenticity: What Customers Really Want by Joe Pine and James Gilmore and DIY U Edupunks, Edupreneurs, and the Coming Transformation of Higher Education by Anya Kamenetz.
Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm Shift, and The Digital Economy. Link in with the net generation at grownupdigital.com.
Publicity
-
Mike Dover appeared on ABC News Now’s “Money Matters” to discuss Wikibrands. He spoke to the value technology and its ability to improve the authenticity of conversations with the marketplace, as well as the importance of consumer ownership. To view the clip, please click HERE
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The McGraw-Hill 36-Hour Course Product Development November 22, 2010
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: ad, advertise, advertisement, advertising, Apple, b2b, benefit, beta, book, business plan, business to business, Cisco, competition, competitive, concept, copyright, customer, data, design, developing, Development, distribute, distribution, engineer, factory, Finance, forecast, Google, growth, Guide, How-to, idea, ideation, industry, intellectual property, launch, law, legal, life cycle, logistics, manufacture, Market, marketing, mock up, model, modeling, modelling, New, organize, packaging, patent, pr, price, pricing, product, Profit, prototype, public relations, quality, register, resource, retail, revenue, rights, sale, screen, segment, sell, selling, store, Strategy, submission, submit, target, test, time to market, trademark, unit, value
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The McGraw-Hill 36-Hour Course Product Development
Author: Andrea Belz
ISBN: 9780071743877 / 0071743871
©2011 | 1st Edition | 256 pages | Paperback
Pub Date: DEC-10
Price: US$ 20.00
Learn More
A complete course in product development—without the tuition!
How do the world’s most creative and successful companies approach product development? With “ruthlessly disciplined innovation,” according to Andrea Belz. It’s a whole new way of ensuring consistent success from the initial product conception to communicating its value to customers.
The McGraw-Hill 36-Hour Course on Product Development provides the techniques you need to know, along with case studies of how companies like Apple, Google, and Cisco create their own remarkably efficient design and engineering processes. Designed as an easy, self-paced “course” complete with chapter-ending quizzes and a final exam, this book explains how to implement best practices for successful product launches every time.
About the Author
Andrea Belz, MBA, Ph.D., (Altadena, CA) is a well-known expert in technology commercialization who provides guidance to global leaders in innovation, including the Jet Propulsion Laboratory and the California Institute of Technology. Her savvy combination of technology review and business analysis has been used by groups ranging from General Electric to NASA.
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Super Trader, Expanded Edition November 22, 2010
Posted by McGraw-Hill Education (Asia) in Investment.Tags: bear market, book, bull market, capital, diversificat, diversify, earnings, Finance, Financial, Guide, Investing, investment, money, portfolio, Profit, securities, stocks, wall street
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Super Trader, Expanded Edition
Make Consistent Profits in Good and Bad Markets
Author: Van Tharp
ISBN: 9780071749084 / 007174908X
©2011 | 2nd Edition | 288 pages | Hardback
Pub Date: DEC-10
Price: US$ 28.00
Learn More
A fast-paced guide to mixing the perfect blend of psychology and strategy—from trading legend Van Tharp!
How do you transform yourself from mild-mannered investor to Super Trader? Think clearly. Plan accordingly. Commit completely. In other words, become a trader. And no one is better suited to help you make the transformation than legendary trading educator and author Van K. Tharp.
Combining the sharp insight and technical brilliance that has drawn legions of investors to his books and seminars, Tharp provides a holistic approach for becoming a successful full-time trader. His system—a meld of investing psychology and sound trading practice—is the secret to achieving optimum conditions that produce results in both bull and bear markets.
Using the lessons of Super Trader, you will approach trading as you would a small business—realistically, systematically, and enthusiastically. Drawing on his decades of experience, Tharp has created a simple plan designed to help anyone master the market. You can put this plan to use immediately in order to:
- Master the psychology of trading
- Craft a “business plan”—a working document to guide your trading
- Develop a trading system tailored for your personal needs and skills
- Create position-sizing strategies to meet your objectives
- Monitor yourself constantly to minimize mistakes
Throughout the book, Tharp asks the pertinent questions you must ask yourself about becoming a trader, being a trader, and succeeding as a trader.
The rewards that come with being a Super Trader—both financial and personal—make you feel as if you can leap small buildings in a single bound. Whatever your skill level, Tharp provides the formula for succeeding in a field where most people fail.
Book Review
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MoneyLife, August 20, 2011
About the Author
Van K. Tharp, Ph.D., is the founder and president of the Van Tharp Institute. He is regarded as an international leader among professional trading coaches and consultants. Tharp is the author of three acclaimed books published by McGraw Hill: Trade Your Way to Financial Freedom, the New York Times best-seller now in its second edition, Safe Strategies for Financial Freedom, and Financial Freedom Through Electronic Day Trading.
Tharp received his Ph.D. in psychology from the University of Oklahoma Health Science Center in 1975 and is a certified Master Practitioner of Neuro Linguistic Programming (NLP), a Certified Master Time Line Therapist, a certified Modeler of NLP, and an Assistant Trainer of NLP. He has used his expertise in NLP to create the successful models of trading and investing upon which so much of his work is based.
He has collected more than 5,000 successful trading profiles by studying and researching individual traders and investors, including many of the top traders and investors in the world. From these studies he developed a model for successful trading and investing that other people can adopt and learn.
He has developed a five-volume Peak Performance Home Study Course, teaching the results of this ten-year study, and The Investment Psychology Inventory Profile to help people better understand their strengths and weaknesses in relation to trading or investing. He has also developed a course on How to Develop A Winning Trading System That Fits You, written a special report on money management and position sizing, published the Market Mastery newsletter, and publishes a free weekly e-newsletter, Tharp’s Thoughts, which appears on www.TraderPlanet.com.
Related Titles
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9780071632515 Super Trader
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9780071478717 Trade Your Way to Financial Freedom
Managing Your Aspirations November 18, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: book, management, managing, workplace
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Managing Your Aspirations
Developing Personal Enterprise in the Global Workplace
Author: Bob Aubrey
ISBN: 9780071311786 / 0071311785
©2011 | 1st Edition | 352 pages | Paperback with Flaps
Pub Date: Nov-10
Price: US$ 19.50
eBook
ISBN: 9780071328227 / 007132822X
Available at: skoob
Managing Your Aspirations: Developing Personal Enterprise in the Global Workplace is written for anyone who meets with the question: “Tell me more about yourself and where you want to go in the future” and realizes that the answer is not simple. It is for those who are ready to take a step back from their regular routines to think seriously about another question: “Does what I’m doing today relate to my dreams and my identity?”
The questions above pertain to personal development, a theme that has recently become a responsibility for individuals in corporate organizations and higher-educational institutions. To meet this relatively new need, Bob Aubrey, founder and CEO of Metizo, shares the Personal Enterprise Plan, comprising a set of personal development strategy tools that were previously created for leading multinational companies and top business schools. In so doing, he guides the reader through questions that give meaning and value to decisions about work, lifestyle and development, such as: Who will I become? How can I transform my dreams into reality? How do I balance my lifestyle and career priorities? What challenges and changes should I expect in today’s global workplace?
Whether you are at a crossroads in your life, just starting out in your career or wish to take stock of your life, Managing Your Aspirations will guide you in defining your identity, needs and goals, and working towards achieving your personal success.
Praise for the book
“Personal development is perhaps the most essential skill for students and employees in the 21st century. This book is a practical approach, based on Bob Aubrey’s experience in global talent development, for transforming potential into economic and personal success.” – Kevin Wheeler, Founder and President, Future of Talent Institute, Silicon Valley, California
“Bob Aubrey has come full circle: he is the only consultant I know who really understands personal development in companies, and now in this book he offers practical solutions.” – Reto Wittwer, CEO , Kempinski Hotels and Resorts
“As the Center for Young Leaders is a movement for entrepreneurs, we believe that each individual has the potential for personal enterprise. With this book on the Personal Enterprise Plan, Bob Aubrey goes beyond the ideas that have inspired our organization in the past to offer a practical and concrete tool that helps everyone to become an entrepreneur in life.” - Michel Meunier, National President of the Centre de Jeunes Dirigeants (Center for Young Leaders)
Publicity
- Interview on HRM TV Asia on Planning for Success.
- Part 1
- Part 2 -
Interview on Malaysia BFM89.9, Raise Your Game. To Listen, please click HERE
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Review on Lifestyle Lite May 2011 issue by NTUC Media. To read, please click HERE
About the Author
Professor Bob Aubrey is the founder and CEO of Metizo, an international personal development company, and Professor of Personal Development at Euromed Management school in France. A leading contributor to the new field of personal development in institutions, he created the first personal development certification for institutions of higher education as well as mentoring certification for corporate leaders. He also chairs Asia’s first MBA for talent professionals. Professor Aubrey travels frequently, working with companies such as Volkswagen, Nokia, Areva, ConocoPhillips and SAP on their talent and employee development strategies. His previous books deal with the wisdom of renewal, the future of work and changes in higher education. He is an accomplished teacher and speaker for business schools and personal development conferences in China, France, Singapore, Brazil and USA.
Mobile Marketing November 15, 2010
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: ad blocking, advertising, advertising network, affiliate, banner ad, banner blindness, best practices, beyond the banner, blogging, book, Bookmarking, button ad, buzzword, caching, cell phone, click-through, click-through rate (CTR), clicks, conversion rate, cookie, cost-per-action (CPA), cost-per-click (CPC), CPM, customer acquisition costs, customers, description tag, do-it-yourself, doorway domain, doorway page, e-mail, email spam, events, exposure outlets, Facebook, FFA, frequency cap, Guide, hit, house ads, How-to, HTML banner, hybrid model, impressions, incentivized traffic, interstitials, invisible Web, iPhone, keyword marketing, LinkedIn, marketing, metrics, micromedia, mobile marketing, mousetrapping, multimedia, network, Networking, networks, online, online advertising, online searches, online traffic, opinion, opt-out, page view, pagejacking, partner, Partnership, pay per click (PPC), pay per lead (PPL), pay per sale (PPS), pop-under ad, pop-up ad, rate card, rates, rectangle ad, rep firm, reviews, rich media, run-of-network (RON), run-of-site (ROS), search, Search Engine Optimization, search engine spam, self-serve advertising, SEO, site stickiness, skyscraper ad, social, social network, spam, sponsorship, surround session, text ad, trade shows, trick banner, Twitter, underdelivery, unique visitors, vertical banner, video, web, Web site traffic, webinars, website
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Mobile Marketing
Authors: Kaan Varnali, Aysegul Toker, Cengiz Yilmaz
ISBN: 9780071743020 / 0071743022
©2011 | 1st Edition | 176 pages | Hardback
Pub Date: DEC-10
Price: US$ 26.00
Learn More
A Blueprint for Mobile Marketing Best Practices
“Drawing on lessons from one of Europe’s most successful telecommunications companies, Mobile Marketing expertly explains the rules and lessons of the emerging mobile world. This is must reading for the marketing professional.”
Malcolm Gladwell
“Digital will change advertising more than it did the music business. Mobile digital will be the true hero of this radical change. This book is about the early signs of this revolution. A must-read.”
Serdar Erener, Adman
“Turkcell has proved to be one of the innovators and drivers of mobile marketing throughout EMEA. It therefore comes as no surprise that they should produce such a comprehensive guide to mobile marketing. The book contains both simple overviews of the prevailing technologies found in mobile marketing and more importantly some clear guidance on how to use them.”
Paul Berney, Managing Director Europe, Mobile Marketing Association
“The authors have done a terrific job discussing the compelling case studies and carefully elaborating on the lessons learned. Mobile marketing is a very effective way to engage consumers and brands to create a win-win solution, and this book explains how to achieve it.”
Chetan Sharma, President, Chetan Sharma Consulting, and coauthor of Mobile Advertising
Today, integrating a mobile marketing platform into existing communication channels can be the difference between success and failure. Marketing has evolved by leaps in bounds in just the past few years. If you haven’t already “gone mobile,” you need to start now. Yesterday was too late.
Written by top researchers at Bog˘aziçi University in conjunction with Turkey’s leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects you with customers in new, unique, and potentially profitable ways.
The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior. Filled with case studies from Turkcell’s impressive portfolio of clients, Mobile Marketing covers:
- The Basics of Mobile Marketing: short message service (SMS), multimedia messaging services (MMS), Internet, interactive voice response (IVR), games, services, and more
- Unique Value Propositions: convenience, personalization, localization, privacy, and more
- Factors Influencing Mobile Consumer Behavior: demographics, cultural values, consumer history, social network data, peer pressure, and more
- Mobile Markets of the Future: health services, distance learning, emergency services, television, commerce, government services, and more
About the Authors
KAAN VARNALI (Istanbul, Turkey) is a Ph.D. candidate of marketing at Boğaziçi University, Istanbul. He has a B.S. in Computer Engineering, and an MBA. He is currently conducting consumer experiments to assess drivers of success in mobile marketing within the framework of his Ph.D. dissertation. His current research interests focus on mobile consumer behavior, digital marketing, and the use of social networks in marketing. He has an article about e-commerce published in the Journal of Internet Business, an article about mobile marketing published in the International Journal of Information Management and a forthcoming book chapter about mobile consumer behavior that will be included in the Encyclopedia of E-Business Development and Management in the Digital Economy by IGI-Global. He also has professional experience in the areas of e-ventures consultancy and web-based strategy development.
AYSEGUL TOKER (Istanbul, Turkey) is the chair of the Department of Management, Boğaziçi University, Turkey, where she teaches courses on Management Information Systems, E-business Models, Customer Relationship Management, Database Marketing and Data-mining Applications. She has articles published in the areas of online communities, business excellence, total quality management, decision support systems and production management. Her current research interests include mobile marketing, E-business/E-commerce, customer relationship management, customer-knowledge management, and customer-focused strategies.
CENGIZ YILMAZ (Istanbul, Turkey) is a professor of marketing at Boğaziçi University, Istanbul. He obtained his Ph.D. in marketing from Texas Tech University in 1999. His research interests focus on distribution channels and relationship marketing, mobile marketing, emerging technologies and their impacts on marketing applications, and strategic issues concerning intra- and interfirm aspects in marketing systems and their links with business performance. His research has been published in several scholarly journals including Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, Journal of World Business, International Small Business Journal, and Journal of Business and Industrial Marketing.
McGraw-Hill Education (Asia)
