Prosper September 15, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, Investing, personal finance
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Prosper
Create the Life You Really Want
Authors: Ethan Willis, Randy Garn
ISBN: 9781609940706 / 1609940709
©2011 | 1st Edition | 168 pages | Paperback
Pub Date: OCT-11
Price: US$ 15.95
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Many people assume prosperity only means wealth or luxury, but true prosperity is something more. It’s about defining your own version of success not your parents’ or your boss’s or your friend’s or the media’s one that works specifically for you. It’s about striking the right, sustainable balance between work, wealth, and lifestyle.
Ethan Willis and Randy Garn, founders of Prosper, the largest provider of individual coaching for personal finance and entrepreneurship in the US. explain how to achieve true prosperity through three steps. First, they help you define it in detail: what does your happy life look, feel, smell, sound and taste like? Arm yourself with your own personal vision of success that paints a clear picture of the life you want to lead. Then, they show you how to find it. How much money do you need to live your version of a truly happy life? They show how to begin by focusing on what you have, not on what you do not, you’ll be surprised what you find. Discover how to leverage your passions, experience, and expertise to generate the income you require. And then you have to live it: stay true to that picture and sustain it. Don’t get distracted by the lure of accumulating wealth if it means sacrificing your true vision of prosperity. Once you have achieved this balance you will have found your Prosperity Zone.
About the Authors
Ethan Willisis the CEO of Prosper and has been recognized as Entrepreneur of the Year by Ernst and Young in 2005 and as one of the Top 100 Entrepreneurs by Vspring. His work in the field of entrepreneurship has been featured in such media as BusinessWeek, USA Today, and CNBC. He is coauthor of the #1 New York Times Business bestselling book The One Minute Entrepreneur with his friend and mentor Ken Blanchard.
Randy Garn is one of the founding members of Prosper and serves as the organization’s Executive Vice-President for New Business Development. He previously served as the company’s president for more than seven years, overseeing the business during the beginning phases of the company’s growth. He was awarded Entrepreneur of the Year by Ernst and Young in 2005.
The Power of foursquare September 15, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Marketing & Advertising.Tags: Advertising clicks, Bookmarking, cell phone, events, Facebook, Facebook places, Flickr, Four Square, iPad, iPhone, LinkedIn, marketing, mobile marketing, multimedia, Networking, online, online traffic, Retailing, sales, Search Engine Optimization, SEO, social, Twitter, website
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The Power of foursquare
7 Innovative Ways to Get Your Customers to Check In Wherever They Are
Author: Carmine Gallo
ISBN: 9780071773171 / 0071773177
©2012 | 1st Edition | 272 pages | Hardback
Pub Date: OCT-11
Price: US$ 25.00
Book Preview | Learn More
Learn from the best! The first book to go behind the scenes at foursquare with the company’s cooperation—revealing all the secrets behind the social-media giant’s extraordinary growth!
In The Power of foursquare, Carmine Gallo provides the first-ever look behind the scenes at social-media giant foursquare—and explains how you can apply the company’s marketing secrets to your own endeavors.
Foursquare enables GPS-enabled users to “check in” to locations of its partner companies using their mobile device; the companies build customer loyalty and trust by making the check-in experience fun, as well as providing incentives.
You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships, including:
- The American Red Cross
- Jimmy Choo, London
- Chili’s Grill & Bar
- Bravo
- NASA
- RadioShack
Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most.
Gallo’s game plan is based on seven simple principles you can use to build a loyal customer base: Outsmart, Align, Incentivize, Engage, Attract, Reward, and Entertain.
Publicity
- Forbes China’s interview with Carmine Gallo. To read, please click HERE
- Interview on Fox News, October 17. To watch, click HERE
- Article on “Foursquare: Attract, reward, Engage Your Customers” by Carmine Gallo on Forbes, October 17.
- Practical eCommerce featured the book in a September roundup of recommended titles.
- Review on aboutfoursquare.com, October 21
About the Author
Carmine Gallo is the bestselling author of The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs. A columnist for Bloomberg Businessweek, Forbes.com, and Monster.com, he is a communications coach whose clients include Intel, Hyundai, SanDisk, Nokia, Chevron, and many other companies.
Other books you might be interested:
- 9780071636087 The Presentation Secrets of Steve Jobs
- 9780071748759 The Innovation Secrets of Steve Jobs
- 9780071664868 MicroMarketing
- 9780071742894 Everything I Know about Marketing I Learned From Google
How to leverage The Power of foursquare for your Business
What Makes Great Leaders Great September 15, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Bill Gates, innovate, Innovation, Leaders, Leadership, management, Peter Drucker, Steve Jobs, Warren Buffett
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What Makes Great Leaders Great
Management Lessons from Icons Who Changed the World
Author: Frank Arnold
ISBN: 9780071770514 / 0071770518
©2012 | 1st Edition | 288 pages | Hardback
Pub Date: NOV-11
Price: US$ 25.00
Learn More
What do Warren Buffett, Stephen Hawking, Bill Gates, and Pablo Picasso have in common? Great MANAGEMENT skills.
Based on the timeless management principles put forth by Drucker and other management scholars, in What Makes Great Leaders Great, Frank Arnold provides a series of profiles of more than 50 well-known and extraordinarily successful individuals from a wide spectrum of society and business. It is their “knowledge for success” we can all benefit from – for good management is important for everyone: leaders at all levels, entrepreneurs and freelancers, but also anybody interested in his/her personal development and career. By studying these inspiring examples, readers can understand their secrets to success and put them to use in their own life.
Profiles include: Larry Page, Ray Kroc, Michael Dell, Phil Knight, Winston Churchill, Joseph Schumpeter, Peter Drucker, Stephen Hawking, Ben Franklin, Picasso, and many more.
Endorsement
“Here, management wisdom is illustrated in an intelligent and knowledgeable way. The pragmatic approach of learning from the best makes this book beneficial for any manager, whether a beginner or a veteran.”
Dr. Helmut O. Mauche, Honorary Chairman of the Board of Nestle S.A.
About the Author
Frank Arnold (Zurich, Switzerland) was a board member at the management consulting firm Malik Management Zentrum St. Gallen. He now serves as a consultant to high-ranking executives and is a frequent keynote speaker on management topics.
Other books you might be interested:
- 9780071414968 Great Communication Secrets of Great Leaders
- 9780071600170 How We Lead Matters
True North Groups September 15, 2011
Posted by McGraw-Hill Education (Asia) in Leadership.Tags: Bill George, entrepreneurship, Leadership, management, true north group
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True North Groups
A Powerful Path to Personal and Leadership Development
Authors: Bill George, Doug Baker
ISBN: 9781609940072 / 1609940075
©2011 | 1st Edition | 216 pages | Paperback
Pub Date: SEP-11
Price: US$ 17.95
Excerpt | Learn More
For the millions of people who are searching for greater meaning and intimacy in their lives, this book will help them to grow as leaders and as people—and to stay on course to their True North.
Drawing on recent research in psychology and sociology, George and Baker explain why these groups are so critical to our personal and professional success. They cover every detail from choosing members, establishing norms, and dealing with conflicts to evaluating progress and deciding when it’s time to restructure. True North Groups provides a wealth of practical resources, including suggested topics for the first twelve meetings advice on facilitating groups, techniques to evaluate group satisfaction, and much more.
“At various times,” George and Baker write, “a True North Group will function as a nurturer, a grounding rod, a truth teller, and a mirror. At other times the group functions as a challenger or an inspirer. When people are wracked with self-doubts, it helps build their courage and ability to cope.”
All too often, we find ourselves forced to confront life’s challenges on our own. What we need is an intimate group with whom we can examine our beliefs and share our lives. For the past thirty-five years, Bill George and Doug Baker have found the answer in True North Groups—small groups that gather regularly to explore members’ greatest challenges. These groups provide opportunities for the honest conversations essential to develop the self-awareness, compassion, emotional intelligence, and authenticity required to be inspired human beings and inspiring leaders.
About the Authors
Bill George is a professor of management practice at Harvard Business School and is the former chairman and CEO, Medtronic Inc. He is a board member of ExxonMobil, Goldman Sachs, Carnegie Endowment, World Economic Forum USA, and Tyrone Guthrie Theater. He is the author of four bestselling books: Authentic Leadership (2003), True North (2007), Finding Your True North: A Personal Guide (2008), and 7 Lessons for Leading in Crisis(2009).
Doug Baker is founder and co-principal of Conversations of Consequence, an organization that creates small growth groups directed toward leaders in their communities. He is the retired senior vice president of human resources, American Express Financial Advisors. He has taught at the University of St. Thomas and at Gustavus Adolphus University.
Publicity
- Fortune Magazine online ran an article “The Church of B-school” on TRUE NORTH GROUPS, September 14. To read, pls click HERE
The Customer Experience Edge September 13, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, customer centric, customer experience, customer experience edge, customer service, marketing
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The Customer Experience Edge
Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
Authors: Reza Soudagar, Vinay Iyer, Volker Hildebrand
ISBN: 9780071786973 / 007178697X
©2012 | 1st Edition | 320 pages | Hardback
Pub Date: OCT-11
Prices: US$ 30.00
Learn More
Globalization and advanced technologies have given ever greater power to the person who decides if your business will succeed or fail—the customer. Whether your company serves consumers or other businesses, you can no longer compete on price and quality alone. To gain profits and market share, you have to deliver an experience that makes customers want to come back—and that sets you apart from the competition. You need to seize The Customer Experience Edge.
Drawing on over sixty years of experience in shaping customer centric strategies and technologies for leading companies, three innovators bring you practical and proven ways to create your customer experience programs and overall business strategies. The key is to strike a balance between programs that are effective but prohibitively expensive and programs that fail to dedicate enough resources to be effective. In the middle ground lie the tools that everyone overlooks—foundational and disruptive technologies. These are the authors’ main fields of expertise, and these are what make the customer experience profitable.
The Customer Experience Edgeexplains how to combine strategy, leadership, organizational change, and technology to:
- Develop products and services that are highly valued by customers
- Form bonds that keep clients from turning to competitors
- Transform customers into your best advocates
It’s a new world of business, and customers are keenly aware that their loyalty is valuable currency. The Customer Experience Edge gives you a cost-effective, sustainable way to provide an unforgettable experience that builds loyalty and turns it into real, measurable profits.
Endorsement
“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve spent way too much time reading this endorsement. Read the book instead. It’s so worth it.”
—Paul Greenberg, author of CRM at the Speed of Light
“To differentiate yourself and delight your customers, you must manage your customers’ experience with your goods or services, and your company. This invaluable book will show you why you must do this, and how to do it well.”
—Henry Chesbrough, author of Open Innovation and Professor at the Haas School of Business, University of California Berkeley
“Technology advances are raising the human expectation of what an experience with a company can and should be. Finally, a book has been written that combines behavioral psychological, micro-economic, and technological considerations defining the customer experience edge.”
—Paul D’Alessandro, Partner, PricewaterhouseCoopers
“As we move from Customer Experience 1.0 to Customer Experience 2.0, organizations and practitioners need a solid blueprint for success. Reza, Vinay, and Volker have created a clear and concise guide based on global best practices and proven principles. If you are ready to transform your organization, start by reading this book.”
—Lior Arussy, President, Strativity Group, and author of Customer Experience Strategy
“The Customer Experience Edge is an excellent book to gain insights on how to leverage customer experience as a competitive advantage. The case studies serve as recipes that can be added to, modified, or simply baked into business plans to improve or deliver an exceptional customer experience.”
—Deb Dexter, Customer Service Director, Cardinal Health
About the Authors
Reza Soudagar (Palo Alta, CA) has more than 18 years of experience in business consulting, software development, and implementation of customer relationship management (CRM) solutions. A manager in SAP’s CRM division, he previously developed technology strategies for clients of Accenture and Oracle. Soudagar also held a key role in the creation of Oracle’s CRM suite.
Vinay Iyer (Palo Alta, CA) has 20 years of experience as an electrical engineer, software developer, and marketer. He has developed hardware and software to help manufacturers improve operations and was a primary force behind the development of customer relationship management software for one of the leading enterprise applications vendors. He currently is the vice president for global marketing for SAP.
Dr. Volker G. Hildebrand (Palo Alta, CA) is a senior executive of the global enterprise software provider SAP with 20 years of experience in customer relationship management (CRM). He has been an instructor and pioneering researcher on how to optimize the relationship between a customer and its suppliers and has served as a CRM consultant for various large international companies. Dr. Hildebrand is the author of several books and more than 100 articles on CRM.
Other book you might be interested:
- 9780071408677 What Customers Want
The Toyota Way to Lean Leadership September 13, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: Business, lean, lean manufacturing, management, product development, Toyota, toyota production system
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The Toyota Way to Lean Leadership
Achieving and Sustaining Excellence through Leadership Development
Authors: Jeffrey Liker, Gary L. Convis
ISBN: 9780071780780 / 0071780785
©2012 | 1st Edition | 272 pages | Hardback
Pub Date: NOV-11
Price: US$ 30.00
Learn More
Toyota’s success has inspired tens of thousands of organizations to adopt some form of a “lean” program. The term was introduced in The Machine that Changed the World and later in Lean Thinking as a new paradigm as monumental as the shift from craft-style to mass production. The focus of lean is always on the customer and the value stream. It is a pursuit of perfection by constantly eliminating waste through problem solving. Certainly an organization truly dedicated to becoming lean is on a path toward excellence. Yet, a large survey conducted by Industry Week in 2007 found only 2 percent of companies that have a lean program achieved their anticipated results. More recently the Shingo Prize committee that awards excellence in lean manufacturing went back to past winners and found many had not sustained their progress after winning the award. Why is the pursuit of excellence through lean not working.
In this book Liker and Convis argue the reason is a failure of effective leadership development. We do not believe it is just any type of leadership needed, but a very different view we will call lean leadership. Lean leaders were developed by Toyota naturally in Japan since the founding of the company. As they globalized they needed to figure out how to develop leaders in other cultures and make the method more explicit. Gary Convis was a leader that Toyota developed and then he began to develop others in Toyota and then later as he took over as the CEO of Dana. We develop a four-step model of developing lean leadership which is then the organizing framework of the book. We use stories from Toyota and later Dana to bring the lean leadership development cycle to life.
About the Authors
Dr. Jeffrey K. Liker (Ann Arbor, MI) is professor of Industrial and Operations Engineering at the University of Michigan and principle of Optiprise, Inc.
Gary L. Convis (Battle Creek, MI) is a consultant to Dana Holding Corporation, a $6.1 billion supplier to the global automotive, commercial vehicle, and off-highway markets; he previously served as president and CEO and of Dana.
Other books you might be interested:
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9780071492171 Toyota Culture
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9780071477451 Toyota Talent
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9780071762991 Toyota Under Fire
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9780071392310 The Toyota Way
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9780071448932 The Toyota Way Fieldbook
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9780071477468 The Toyota Way to Continuous Improvement
Three Commitments of Leadership September 12, 2011
Posted by McGraw-Hill Education (Asia) in Leadership, Management & Organization.Tags: Business, Investing, Leaders, Leadership, management
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Three Commitments of Leadership
How Clarity, Stability, and Rhythm Create Great Leaders
Authors: Tom Endersbe, Jon Wortmann, Jay Therrien
ISBN: 9780071774598 / 0071774599
©2012 | 1st Edition | 208 pages | Hardback
Pub Date: OCT-11
Price: US$ 23.00
Learn More
Every effective leader has his or her own personal style—but they all share one thing in common: Commitment. They know what commitments to make to motivate their teammates, build more productive organizations, and be the kind of leaders people want to work with.
But what exactly are great leaders committed to? The Three Commitments of Leadership delivers the answers that are the foundation of an evolution in the way human beings will lead for the future.
Written by a team of learning and development experts, this groundbreaking book provides a leadership model that will help you know where to pay attention, so every action you take has the impact you hope for. Too many leaders obsess over short-term profits, popularity, and pleasing boards, bosses, and special interests—when they should be obsessing over building lasting relationships and results.
TheThree Commitments of Leadershipdigs deep into what leaders must focus on to truly be exceptional:
- CLARITY—Creating a common understanding of what success looks like
- STABILITY—Providing the resources people need and building a culture of trust
- RHYTHM—Fostering a flow of work and an environment that feels natural
It’s simple—but not easy. Globalization, competition, and shrinking margins are making it tougher than ever to operate without deep engagement from every member of every team. The solution is a tenacious dedication to a straightforward way of leading that produces the outcomes you need and turns every teammate into a fellow leader, too.
Endorsement
“Do you want an engaged and best efforts culture? Do you want to attract and retain the best people? If your answers to those questions are yes and yes, then I highly recommend you read and you practice The Three Commitments of Leadership.”
—DOUG LENNICK, CEO, Lennick Aberman Group and author of the internationally acclaimed Moral Intelligence
“In The Three Commitments of Leadership, the authors offer safe harbor for those in any leadership role that find themselves in rough seas. The text is full of memorable wisdom and important stories, well told. This book moved me; it will move you, too.”
—MARK BRYAN, bestselling author of The Artist’s Way at Work
“The authors of Three Commitments of Leadership have distilled the qualities of leadership into an inspiring essence. You’ll not only learn what it takes to become a great leader; you’ll learn how to inspire those around you to commit to greatness as well.”
—DANIEL H. PINK, author of Drive and A Whole New Mind
About the Authors
Tom Endersbe (Eagan, MN) is the former head of Field Implementation and Learning at Amerprise and CEO of Endersbe, Herron and Associates.
Jon Wortmann (Vernon, CT) is a consultant to educational, nonprofit, startup, and Fortune 100 organizations, and coauthor of Mastering Communication at Work.
Jay Therrien (Longmeadow, MA) is head of Learning and Development for ING Investment Management where he is responsible for the sales, leadership and communication skill development and coaching within ING’s retail sales force for all United States based employees.
Other books you might be interested:
- 9780071602952 In Search of Leadership
- 9780071621243 The Inspiring Leader
- 9780071628082 The Extraordinary Leader
The Zappos Experience September 12, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: branding, Business, business leadership, customer service, Enchantment, entrepreneurship, exceptional service-profit, Guy Kawasaki, marketing, profitable customer service design
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The Zappos Experience
5 Principles to Inspire, Engage, and WOW
Author: Joseph Michelli
ISBN: 9780071749589 / 0071749586
©2012 | 1st Edition | 256 pages | Hardback
Pub Date: OCT-11
Price: US$ 25.00
Sample Ch01 | Learn More
ZAPPOS. The name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives.
Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does it—and how you can do it in your industry.
The Zappos Experience takes you through—and beyond—the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-today basis while providing the “big picture” leadership methods that have earned the company $1 billion in annual gross sales during the last ten years—with almost no advertising. Michelli breaks the approach down into five key elements:
- Serve a Perfect Fit—create bedrock company values
- Make it Effortlessly Swift—deliver a customer experience with ease
- Step into the Personal—connect with customers authentically
- S T R E T C H—grow people and products
- Play to Win—play hard, work harder
When you enhance the customer experience, increase employee engagement, and create an energetic culture, you can’t help but succeed. Zappos has woven these five key components into a seamless strategy that’s the envy of business leaders.
Now that strategy is yours.
With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it.
Endorsement
“In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic.”
—Eric Ryan, method cofounder and person against dirty
“If you’re looking for an inspirational path for creating a likable, trustworthy, and wow! organization, you’ve hit the mother lode.”
—Guy Kawasaki, former chief evangelist of Apple and author of Enchantment: The Art of Changing Hearts, Minds, and Actions
“This book provides a roadmap to a successful business by taking inspiration and examples from one of the most innovative, progressive companies of our time. Don’t just read it; use it.”
—Tony Hawk, professional skateboarder and author of HAWK —Occupation: Skateboarder and How Did I Get Here? The Ascent of an Unlikely CEO
“Thanks to Joseph Michelli, you can learn exactly how Zappos hit it big and how you can too. By using the five principles Joseph has distilled, you can supercharge your efforts and start down the path to legendary success.”
—Mark Sanborn, President, Sanborn & Associates, Inc., and author of The Fred Factor and You Don’t Need a Title to Be a Leader
“Often, business owners look at media darlings like Zappos with their mouths agape, full of awe but unable to take action. For those eager to do more than watch, Joseph Michelli deconstructs the Zappos story and makes it attainable.”
—Seth Godin, author of Poke the Box
About the Author
Joseph A. Michelli, Ph.D., is an internationally sought-after speaker, author, and organizational consultant. His book, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, published by McGraw-Hill, regularly achieved bestseller status on the Wall Street Journal (6 weeks), BusinessWeek (5 months), and USA Today (8 weeks) lists. He has been featured on television programs such as The Glenn Beck Show and CNBC’s “On the Money” and has conducted hundreds of radio and print interviews. His other books include The New Gold Standard about service excellence at The Ritz-Carlton Hotel Company and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the “World Famous” Pike Place Fish Market in Seattle.
Book Review
Other books you might be interested:
- 9780071477840 The Starbucks Experience
- 9780071478151 The Disney Way
- 9780071548335 The New Gold Standard
The Secret of Teams September 12, 2011
Posted by McGraw-Hill Education (Asia) in Leadership.Tags: CEO, competitive advantage, goals, Leaders, Leadership, teams, teamwork
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The Secret of Teams
What Great Teams Know and Do
Author: Mark Miller
ISBN: 9781609940935 / 1609940938
©2011 | 1st Edition | 144 pages | Hardback
Pub Date: OCT-11
Price: US$ 22.95
Learn More
Creating high-performance teams does more than just give your organization a competitive advantage. It can be a performance multiplier that significantly improves results while honoring and developing people. It may be the ultimate win-win-win that all organizations are seeking.
Debbie and her team discover the three elements that all successful teams have in common. But that’s just the start. The devil is in the details, as the story of Debbie’s efforts to actually implement the three elements shows. You’ll learn how to change entrenched ways of thinking and acting, what leaders have to do to optimize each of the three elements of a successful team, how to measure your progress, and more.
As he did in The Secret, Mark Miller here uses a compelling business fable to reveal profound yet easily grasped truths that can dramatically transform any organization. In fact, he even uses the same characters! In The Secret of Teams, Debbie Brewster, the heroine of The Secret, has been promoted and is now struggling with taking her team to the next level. She turns to her old mentor, Jeff Brown, the company’s CEO. Rather than tell her what to do, Jeff sends her out to visit some high-performance teams and find out what makes them tick.
But it’s not news that getting people to work together to achieve exceptional, sustained results can be a challenge. What separates the teams that really deliver from the ones that simply spin their wheels? What is the secret of high-performance teams?
Teams are the bedrock of every organization. Most of what gets done today gets done through teams. Departmental, interdepartmental, cross-functional, ad hoc, task-specific—teams do everything from planning the office party to setting the annual budget to establishing performance goals.
About the Author
Mark Miller began his Chick-fil-A career working as an hourly team member at the company’s Southlake Mall location in 1977. In 1978, Mark joined the corporate staff working in the warehouse and mailroom. Since that time, Mark has held several leadership positions. He has served in Corporate Communications, Field Operations, and Quality & Customer Satisfaction. Today, he is the Vice President, Training & Development. He is also a member of the Operations Council, and the Strategic Planning Team for Chick-fil-A, Inc.
Creating Personal Presence September 12, 2011
Posted by McGraw-Hill Education (Asia) in Leadership.Tags: Business, Leaders, management, personal management, personal presence, self-empowerment, self-help
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Creating Personal Presence
Look, Talk, Think, and Act Like a Leader
Author: Dianna Booher
ISBN: 9781609940119 / 1609940113
©2011 | 1st Edition | 216 pages | Paperback
Pub Date: OCT-11
Price: US$ 15.95
Learn More
It may be difficult to define, but we all know presence when we encounter it. Someone walks into the room and people step aside. Heads turn. When those with presence speak, people listen. When they ask, people answer. When they lead, people follow. People with presence look confident and comfortable, speak persuasively, think clearly even under pressure, and act with intention and integrity.
Presence is not something you have to be born with. It’s not about status symbols or position. It’s not about who you are but about how you are. And it’s something anyone can learn. Award-winning speaker and consultant Dianna Booher provides scores of practical tips on the physical qualities, communication techniques, thought processes, and attitudes that underlie powerful personal presence. This comprehen- sive guide will enable readers to become compelling leaders no matter what their current position.
Booher shows how to master the dozens of small and significant things that work together to convey personal presence. She details how dress, body language, manners, and even your surroundings enhance credibility and build rapport. You’ll learn to use voice and language to demonstrate competence and deliver clear and memorable messages, think strategically and organize ideas coherently, and relate to others in ways that convey genuine interest, respect, good humor, and reliability.
Personal presence can help you get a date, a mate, a job, or a sale. It can help you lead a meeting, a movement, an organization, or a nation. Presence can take you wherever you want to go. With Dianna Booher’s expert, entertaining advice, you can have the same kind of influence as the most successful CEOs, celebrities, and civic leaders.
Publicity
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Article on USA Today- “Appearance, body language make a difference to your boss“, Nov. 11
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Article on Investor.com – “Inspire People To Listen” , Nov. 1
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Article on CNN.com, “Want to be a leader? Act like one“, Feb. 7
About the Author
Dianna Booher is CEO of Booher Consultants. Her clients include 9 of the 10 largest corporations in America and 140 of the Fortune 500 companies. She has won several awards including the Star Quality Award from IBM, the Lifetime Achievement Award from ASTD, and she was inducted into the National Speakers Association Hall of Fame. She was featured on Successful Meeting Magazine’s list of “21 Top Speakers for the 21st Century” and named one of the “Top 100 Thought Leaders in America” in 2007 and 2008 by Executive Excellence.
Book Trailer: Creating Personal Presence
McGraw-Hill Education (Asia)
