Self-Leadership September 6, 2012
Posted by McGraw-Hill Education (Asia) in Leadership, Management & Organization.Tags: book, coach, conversation, difficult employee, Employee, employee engagement, engage, Engagement, evaluate, evaluation, executive, fire, Firing, goals, Guide, Hiring, How-to, innovate, Innovation, inspiration, inspire, inspiring, lead, manage, management, managing, mentor, motivate, Motivation, Organization, performance, shareholder, staff, stakeholder, Strategy, team, team building, teams, workforce
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Self-Leadership
How to Become a More Successful, Efficient, and Effective Leader from the Inside Out
Authors: Andrew Bryant, Ana Kazan
ISBN: 9780071799096
©2013 | 1st Edition | 224 pages | Paperback
Pub Date: AUG-12
Price: US$ 25.00
An effective new approach for leading yourself and others to ultimate business success
With the flattening of hierarchies and global teams and the need for empowered and engaged employees, a new style of leadership is required. Self-Leadership gives managers and other business leaders the tools for greater self-observation, self-confidence, self-management, and decision-making.
Lead yourself to success—and others are sure to follow
“For leaders looking for a plan of ‘Why, What, and How’ to become a better leader, the answer is between the covers of this book.”
—Chester Elton, New York Times bestselling author of The Carrot Principle, The Orange Revolution, and All In
“Ever wish you could be more confident, more engaged, or more productive in your life? Look no further. All the concepts and tools are right here.”
—Ryan M. Niemiec, Psy.D., Psychologist and Education Director, VIA Institute on Character
“Self-reliance, courage, confidence, emotional self-awareness, and perseverance encompassed into one leadership concept.”
—Garee W. Earnest, Ph.D., Professor, The Ohio State University
“Bryant and Kazan’s groundbreaking work challenges us to take the first small steps of what will be for many a lifelong journey of self-discovery from the inside out.”
—R. Dale Safrit, Ed.D., Professor, North Carolina State University
“Andrew and Ana’s . . . research, insights, and experience provide a practical tool-kit on how you can choose to live your life and your work and influence others to do the same.”
—Philip Beck, Chairman, Dubeta
“It is generally accepted in the business literature that the heart of leadership is leading self. I believe that leading self is also the path to being a ‘responsible’ leader. The important contribution made by Self Leadershipis that it tells you what to do if you want to get better at leading self. Read this book if you desire to be more effective as a leader and remember, “You don’t have to be bad at leadership to get better.”
—Stephen C. Lundin Ph.D., author of the bestseller, Fish!
About the Author
Andrew Bryant, CSP, PCC is an international thought leader specializing in Self-leadership, the power of influence and developing leaders for the future with an emphasis on Asia specifically. He is the founder of Self Leadership International as well as an executive coach and leadership consultant.
Ana Kazan, PhD is a university professor and a researcher in Brazil and Research and Data Analysis Director of Kazan & Associates Consultants. She teaches Organizational Communication, Organizational Psychology and Leadership, Research Methods, and Self-Leadership courses in the state of Sao Paulo.
The Employee Engagement Mindset May 1, 2012
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: book, Business, coach, conversation, difficult employee, Employee, engage, evaluate, evaluation, executive, experiential learning, fire, Firing, goal setting, goals, Guide, Hiring, How-to, innovate, Innovation, inspiration, inspire, inspiring, lead, manage, management, managing, mentor, method, methodology, motivate, objective, organic growth, Organization, own, ownership, performance, share holder, shareholder, smart goals, staff, stake holder, stakeholder, Strategy, succeed, success, task, team, team building, teams, workforce
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The Employee Engagement Mindset
The Six Drivers for Tapping into the Hidden Potential of Everyone in Your Company
Authors: Tim Clark
ISBN: 9780071788298
©2012 | 1st Edition | 272 pages | Hardback
Pub Date: JUN-12
Price: US$ 26.00
The Employee Engagement Mindset shifts the paradigm of engagement from an employer-centered model to an employee-centered view. By putting an emphasis on shared manager and personal responsibility coupled with intrinsic motivation in order to increase engagement, companies can reach the levels of engagement necessary to outperform their competitors.
Based on years of research and based on a popular seminar with the same name, The Employee Engagement Mindset outlines a simple six-part shared manager/employee model for increasing engagement: Shaping, Connecting, Learning, Stretching, Achieving, and Contributing. The authors present research proving that companies with employee-engagement programs enjoy measurably greater profits, growth, productivity, and retention than those without.
About the Author
Timothy R. Clark is founder and CEO of TRClark Partners, a consultancy that provides advisory services in strategy, large-scale change and transformation, and executive development. He writes the syndicated column, “On Leadership” for the Salt Lake Deseret News, which holds the largest circulation in the state. He is a leading authority in the field of change leadership and organizational transformation. He is the author of the critically claimed book, Epic Change: How to Lead Change in the Global Age (John Wiley/Jossey-Bass), The Leadership Test: Will You Pass (2009). Some of his clients include Accenture, American Express, Chevron, Disney, Dow Chemical, Microsoft, NASA, and Wells Fargo Bank.
Investing and the Irrational Mind May 3, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: allocate, allocation, asset, BBC, bear market, BMG, bonds, book, BRIC, BSE, bull market, capital, CBOT, commodities, constraint, derivative, diversification, diversify, dow jones, earnings, equity, ETF, exchange traded fund, Finance, Financial, forward, FTSE, futures, greed, Guide, Hang Seng, HIS, How-to, invest, Investing, investment, investments, Market, money, money management, MSCI, mutual funds, nasdaq, Nikkei, option, personal finance, planning, portfolio, Profit, psychology, retirement, Robert Koppel, Russell, s&p, securities, stocks, swap, valuation, value, wall street
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Investing and the Irrational Mind
Rethink Risk, Outwit Optimism, and Seize Opportunities Others Miss
Author: Robert Koppel
ISBN: 9780071753371 / 0071753370
©2011 | 1st Edition | 304 pages | Hardback
Pub Date: MAR-11
Price: US$ 28.00
Sample Ch 01 | Learn More
Make rational decisions in the irrational world of investing
Most investors are driven by greed and panicked by fear, which is why so many lose so much during market upheavals. It’s also why so few gain so much. What separates the winners from the losers? People who remain calm, focused, and analytical during market ups and downs always come out on top–and snatch the losses of those who panic.
Investing and the Irrational Mind gives you the tools for overcoming the self-destructive impulses that stand between you and profit. Behavioral finance expert Robert Koppel reveals why your brain sends certain negative messages during the investing process. Applying the latest advances in neuroeconomics and insights from top traders, he provides a program for building the habits used by the world’s most successful investors.
Investing and the Irrational Mind teaches you how to:
- Identify negative, self-defeating patterns of thought
- Tailor your goals according to your particular investing psychology
- Develop a framework for overcoming irrational thoughts in investment decisions
- Use one of your most powerful investing tools–intuition
The investing world operates by the law of the jungle, with a new surprise lurking around every corner. How often have you abandoned a perfectly sound investing strategy because you panicked? “Success requires focused concentration that permits an unbiased perception of the market,”writes Koppel. “All we can ever control is ourselves, but that is more than enough.”
Armed with 30 years of experience as an analyst and fund manager, Koppel helps you develop a focused, disciplined, confident, and profitable approach to investing using the best tool at your disposal: your brain. Filled with surprising insights into human behavior and rock-solid financial advice, Investing and the Irrational Mind helps you draw consistent profits in an inconsistent investing world.
Endorsement
“Readers will find within these pages new truths that will help transform their thinking. This is more relevant than the latest strategies, trading systems, or technical chart formations.”
–William J. Brodsky, Chairman and CEO, Chicago Board Options Exchange
“Koppel offers pioneering insights, backed by substantial research, that help explain how psychology influences financial decisions and drives markets. Investing and the Irrational Mind is a must-read for both the professional and nonprofessional investor.”
–Robin Mesch, President, Mesch Capital Management
“If there is truth to the Yiddish proverb that ‘man plans and God laughs,’ read Investing and the Irrational Mind to gain an essential understanding of what to do with your stocks and bonds when God is cracking up. As the sages advised, ‘All the rest is commentary.’”
–Yra Harris, CME Group member, President of Praxis Trading, and author of the daily investment blog Notes from the Underground
“Investing and the Irrational Mind explains the psychological barriers to making good investment decisions–and more importantly how to overcome them. Koppel shows the dangers of our own habit-driven behavior, biases, and heuristics and how they lead us to violate our own investment axioms.”
–Alexander Abell, Director, BlackRock, Inc.
“Investing is fraught with uncertainty, which gives rise to psychological issues that investors ignore at their peril. Bob Koppel has written a fascinating, entertaining, and comprehensive examination of this multifaceted area of inquiry. If you invest for a living, or even if you’re just a student of the psychology of self, you will find beneficial insights in the pages of this book.”
–A. Thomas Shanks, President and CEO, Hawksbill Capital Management
About the Author
Robert Koppel is the author of numerous books on the psychology of trading, a former member of the CME (Chicago Mercantile Exchange), a hedge fund partner and president of his own division at Rand Financial (http://randfinancial.com/main.taf?p=0). Koppel brings the CME platform to this book as he is currently developing content for their educational department. He was the senior business writer for Onmoney.com and his work has appeared in the national financial press, and featured in CNN, CNBC, and NPR.
Title you might be interested:
- 9780071486644 Way of the Turtle
Drucker’s Lost Art of Management April 14, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: book, compete, competition, competitive, edge, Employee, evaluate, evaluation, executive, goals, Guide, How-to, imperative, innovate, Innovation, knowledge, lead, Leadership, leading, manage, management, managing, motivate, optimization, Optimize, organic growth, Organization, perform, performance, performing, Risk, share holder, shareholder, staff, stake holder, stakeholder, strategies, Strategy, team, team building, teams, workforce
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Drucker’s Lost Art of Management
Peter Drucker’s Timeless Vision for Building Effective Organizations
Authors: Joseph A. Maciariello, Karen Linkletter
ISBN: 9780071765817 / 0071765816
©2011 | 1st Edition | 464 pages | Hardback
Pub Date: MAR-11
Pages: US$ 35.00
Introduction | Learn More
A framework for improving managerial effectiveness—based on the timeless principles of Peter Drucker
While corporate malfeasance was once considered the exception, the American public is increasingly viewing unethical, immoral, and even criminal business behavior as the norm. According to the authors of Drucker’s Lost Art of Management, there is some truth behind this new perception. Business management has lost its bearings, and the authors look to Peter Drucker’s vision of management as a liberal art to steer business back on course.
Recognized as the world’s leading Drucker scholar, Joseph Maciariello, along with fellow Drucker scholar Karen Linkletter, provides a blueprint for making corporate American management more functional and redeeming its reputation. Throughout his career, Peter Drucker made clear connections between the liberal arts and effective management, but he passed away before providing a detailed exposition of his ideas. Maciariello and Linkletter integrate their Drucker expertise in management and the liberal arts to finally define management as a liberal art and fulfill Drucker’s vision.
In Drucker’s Lost Art of Management, Maciariello and Linkletter examine Drucker’s contention that managers must concern themselves with the foundational concepts of political science, history, economic theory, and other liberal arts, such as:
- Societal values and standards
- The use and abuse of power
- Individual character development
- Innovation and technology
- The nature of good and evil
- The role managers play in a healthy society
The authors create a new philosophy of management based on the principles leaders throughout history have relied on to be effective both individually and as custodians of civilized society and healthy economies.
Our future executives, professionals, managers, and entrepreneurs are on track to learning (and perpetuating) the idea that only the bottom line matters in business—a concept that benefits no one in the end. It’s up to us to instill the ageless verities that make for good management, good society, and good business results.
A passionate call for radical change in today’s management practices, Drucker’s Lost Art of Management provides the ideas, concepts, and practical advice to make that change happen before it’s too late.
Endorsement
“Maciariello and Linkletter provide a very thoughtful and challenging journey in understanding Drucker’s profound insights into the meaning of management as a liberal art.”
—C. William Pollard, Chairman Emeritus, The ServiceMaster Company
“Linkletter and Maciariello have done a masterful job in bringing into focus the connections between Drucker’s visions of management as a liberal art, of leadership dominated by integrity, high moral values, a focus on developing people, an emphasis on performance and results, and on balancing stability and continuity vs. the discontinuities created by change.”
—Kenneth G. Wilson, Nobel Laureate in Physics 1982, 20-year disciple of Drucker’s writings
“Maciariello and Linkletter provide a must-read for a new class of managers and academics who see beyond the bottom line.”
—David W. Miller, Ph.D., Director Princeton Faith & Work Initiative and Associate Research Scholar, Princeton University, and President, The Avodah Institute
About the Authors
Joseph Maciarello (Claremont, CA) was a colleague of Peter Drucker for 26 years and taught Drucker’s courses once Peter Drucker reduced his teaching load. He coauthored The Daily Drucker and The Effective Executive in Action with Peter Drucker. He is the Director of Research and Academic Director at the Drucker Institute and Horton Professor of Management at The Peter F. Drucker and Masatoshi Ito Graduate School of Management.
Karen Linkletter (Newport Beach, CA) teaches American Studies at California State University at Fullerton. The first archivist at the Drucker Institute, she has experience in the financial services industry. She holds a Ph.D. and M.B.A. from Claremont Graduate University.
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9780071472333 The Definitive Drucker
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Influencing Powerful People April 14, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: Bill Paley, book, competence, Conrad Black, control, convince, diplomacy, empathy, energy, engage, executive, famous, Ferdinand Piech, Frank Stronach, Guide, How-to, Howard Dean, humility, independence, influence, Jane Goodall, Jim Collins, messaging, Michael Porter, Networking, on message, Patrick Leahy, Peter Drucker, pitch, Power, power point, powerpoint, Presentation, relationship, rich, Rupert Murdoch, share holder, shareholder, society, speak, stake holder, stakeholder, Steve Jobs, survive, talk, Ted Rogers, wealthy
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Influencing Powerful People
Engage and Command the Attention of the Decision-Makers to Get What You Need to Succeed
Author: Dirk Schlimm
ISBN: 9780071752862 / 0071752862
©2011 | 1st Edition | 272 pages | Hardback
Pub Date: MAR-11
Price: US$ 28.00
Book Preview | Learn More
How do you engage a powerhouse leader in a way that produces your desired outcome?
Dealing with powerful people can be intimidating. Many of them have reached the height of achievement through a combination of charm, confidence, and brilliance, and they certainly deserve our admiration and respect. More than likely, however, they also succeeded as a result of their relentless drive and, in the process, developed reputations for being intense, demanding, and temperamental. How do you keep up with such individuals, gain their confidence, contribute to their enterprise, and ensure that your ideas count?
Influencing Powerful People provides you with the tools you need to connect and get results with key influencers and decision makers—chief executives, department heads, supervisors, and anyone else in a position of authority. Author Dirk Schlimm, who has frontline experience working with “largerthan- life” leaders, provides sixteen proven rules for working successfully with the powerful people in your life—whether your boss, client, partner, associate, or international counterpart. These rules include:
- Adopt the role of a “helper”
- Counter ego with humility
- Appreciate who they are and what they do
- Do the things they can’t
- Become an effective counterweight
It’s not about giving up your values or telling them what they want to hear—in fact, what powerful people need most often is your loyalty and unbiased perspective. It’s about learning to build a relationship and communicating in a way that gets their attention. It’s about strategically managing and adapting your everyday behavior so that the powerful people in your life gain confidence in you, appreciate your contribution, and listen to you when charting their course.
No matter what your level in an organization, Influencing Powerful People holds the key to ensuring that you make an impact, earn respect, and progress to even greater achievement and responsibility.
Endorsement
“I’ve known Dirk Schlimm for years, and observed with admiration his ability to work effectively with powerful people while sustaining his own core values. His topic is important, and his experience has given him a deep practical wisdom.”
—Jim Collins, author, Good to Great
“For every ‘powerful person’ who has influenced history, there are three or four people behind the scenes without whom history would never have changed. Vision and drive for implementation are never enough. Dirk Schlimm’s book is about how to accomplish the work of real change in the real world by doing the hard work that rarely gets noticed.”
—Governor Howard Dean, Chairman Emeritus, The Democratic National Committee
“Influencing Powerful People provides invaluable insights into this dynamic—insights that will assist anyone to be more effective and successful.”
—Peter Jewett, Chair, Corporate Department, Torys LLP
About the Author
Dirk Schlimm is a corporate director, executive coach, and the principal of Jenoir Management Consultants based in Toronto, Canada.
Dirk studied law at Bonn University in Germany and obtained scholarships to study international law at the universities of Geneva, Switzerland and Trento, Italy. After completing his law degree, Dirk pursued a doctorate in international law at the University of Konstanz, Germany and was awarded a Konrad Adenauer fellowship.
After emigrating to Toronto, Dirk worked for the owner and founder of Husky Injection Molding Systems, Robert Schad. Husky is featured in Jim Collins’ book Built-to-Last and Collins himself has been working as a consultant with Husky over the past 15 years. Dirk also managed Husky’s interface with the world of politics. Part of the challenge was to facilitate between powerful people, i.e., Husky’s founder and Vermont’s then Governor, Howard Dean. It was also at Husky Dirk had had the opportunity to consult with the late Peter Drucker on issues related to succession planning for a powerful owner and company founder.
In addition to his “up close and personal” involvement in the world of powerful people, Dirk continued his education in related fields. He completed executive education at MIT, Harvard, Darden (University of Virginia), University of Michigan, The Richard Ivey School of Business, and the Center for Creative. Dirk also completed the Directors Education Program at the Rotman School of Management in Toronto and earned his ICD.D designation from the Institute of Corporate Directors.
Since leaving Husky, Dirk started his own consulting and teaching practice (Jenoir). He acts as an advisor and executive coach to business owners and senior executives. His clients are located in North America, Europe, and the Far East and they work in the manufacturing, information technology, and financial services industries.
Dirk’s experience in the not-for-profit world includes work on the boards of the Canadian German Chamber of Commerce and the Leprosy Mission Canada.
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Perfect Phrases for Conflict Resolution April 14, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: argument, book, Boss, budget, Business, Career, clash, commitment, company, conflict, control, controlling, customer, deadline, difficult, direct report, disagreement, emotional, engage, fight, Guide, How-to, HR, human resources, jerk, manage, management, managing, office, overworked, performance, personal, Personality, project, recognition, reolve, resolving, salary, supervisor, supplier, team, vendor, workplace
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Perfect Phrases for Conflict Resolution
Hundreds of Ready-to-Use Phrases for Encouraging a More Productive and Efficient Work Environment
Authors: Lawrence Polsky, Antoine Gerschel
ISBN: 9780071756167 / 0071756167
©2011 | 1st Edition | 176 pages | Paperback
Pub Date: JUN-11
Price: US$ 12.00
Learn More
The Right Phrase for Every Situation . . . Every Time
Conflict in the workplace is inevitable. When you have the right words and phrases at your command, you can quickly resolve any fracas, flap, or fray—and prevent it from spreading into an uncontrollable fire.
Perfect Phrases for Conflict Resolution has hundreds of ready-to-use phrases, dialogs, and practice scripts for any business altercation, enabling you to rise above the conflict and focus on solving the problem. You’ll possess the language you need to manage any type of conflict with superiors, peers, or employees concerning:
- Strategy
- Resources
- Priorities
- Cooperation
- Workload
About the Authors
Lawrence Polsky (Princeton, NJ) is a managing partner at PeopleNRG, a change management consultancy firm that specializes in optimizing “people energy” through high impact tools, programs and ideas.
Antoine Gerschel (Princeton, NJ) is a managing partner at PeopleNRG.
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9780071490733 Perfect Phrases for Building Strong Teams
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Managing Your Manager January 20, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: bacardi, book, Boss, Career, Career Builder, Careerbuilder, confidence, confident, contact, cover letter, egoist, Employees, etiquette, Experience, Facebook, find a job, finding a job, friend, Guide, head hunter, Headhunter, Hot Jobs, Hotjobs, How-to, HR, Internet, interview, job, job market, job search, Kraft, lead, lessons learned, life, Linked In, LinkedIn, looking for a job, looking for job, manage up, management, manager, Media Bistro, Mediabistro, micro manage, Monster, myspace, negotiate, Networking, online, opportunity, people, philip morris, Plaxo, Professional, recruit, recruiter, recruitment, reference, referral, resume, salary, salary negotiation, social network, strategic, Strategy, supervisor, Twitter
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Managing Your Manager
How to Get Ahead with Any Type of Boss
Author: Gonzague Dufour
ISBN: 9780071751933 / 0071751939
©2011 | 1st Edition | 256 pages, Paperback
Pub Date: DEC-10
Price: US$ 17.00
Blog | Excerpt | Learn More
Learn Everything You Can From Every Type of Boss
Managers come in all varieties, and unfortunately you don’t get to choose your preference. Too often, we find ourselves working for people who are tough to work for, difficult to “decode,” or brilliant but inaccessible. Managing Your Manager is the answer to dealing with a problematic supervisor.
Placing manager “types” into real-world categories–from the Bully, Scientist, and Star to the Geek, Parent, and Con Artist–it provides everything you need to make your work life more satisfying and productive. Managing Your Manager gives you the tools to:
- Categorize your boss based on telling traits
- Create a solid working relationship
- Avoid common pitfalls associated with certain types
- Become a strong leader based on lessons learned from various bosses
Managers of all types can provide invaluable learning experiences that can enhance your career. Managing Your Manager empowers you with the knowledge, skills, and savvy for dealing with any type of boss and excelling in your job.
About the Author
Gonzague Dufour (Larchmont, NY) is an executive with Human Resources at Bacardi and has held senior executive positions with top companies such as Phillip Morris, Kraft, Jacobs Suchard and KPMG. In addition, he has both law and accounting advanced degrees and is fluent in English, French and Spanish, having been a global executive working in the U.S., France, Switzerland and other countries.
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THUMBS-UP to McGraw-Hill’s Investment Titles December 1, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Investment.Tags: book, Financial Shenanigans, Forbes, investments, Security Analysis
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FORBES.COM
has compiled “Nine Great Investment Books Worth Reading,”
& McGraw-Hill hits the list three times!
Charles Rotblut, in his article ”Nine Greats Investment Books Worth Reading“ on Forbes.com has selected three of McGraw Hill investment title as good investment titles released in 2010. The titles are as follows:
Financial Shenanigans
Author: Schilit, Howard
ISBN-13: 978-0-07-170307-9
ISBN-10: 0071703071
©2010 | 3rd Edition | 304 pages , Hardcover
Pub Date: May 2010
Price: US$ 34.95
Charles Rotblut: I was excited when Howard Schilit published a new edition of this book last April. Schilit goes into detail about how companies twist, bend and even break accounting rules to cover up bad news and make their fiscal status seem better than it really is. The latest edition adds new fraudulent techniques, including how companies can misrepresent cash flow.
Learn More | Book Preview on Google Book Search | Book Excerpt on August 2010 AAII Journal
The How to Make Money in Stocks Complete Investing System
Your Ultimate Guide to Winning in Good Times and Bad
Author: William O’Neil
ISBN: 9780071752114 / 0071752110
©2011 | 1st Edition | 500 pages, Softcover with DVD
Pub Date: AUG-10
Price: US$ 29.95
For Sale in US Only
Charles Rotblut: William O’Neil starts his new book with 100 charts to visually explain how he applies technical analysis. The remainder of the book builds on the content he has previously published and the CAN SLIM system he is known for. (AAII has three screens based on O’Neil’s systems: CAN SLIM, CAN Slim Revised 3rd Edition and IBD Stable 70.)
Security Analysis
The Classic 1934 Edition
Author: Benjamin Graham
ISBN: 9780071448208 / 0071448209
©2005 |3rd Edition | 770 pages | Hardback
Pub Date: DEC-04
Price: US$ 65.00
Charles Rotblut: Benjamin Graham and David Dodd provide a thorough discussion of how to analyze a company, from both a debt and an equity perspective. The language is dated, as the book was first published in 1934, but the lessons and the warnings remain very relevant more than 75 years later. I will caution you, however, that at over 700 pages, this is not light reading.
Learn More | Security Analysis on Wikipedia
The Dentsu Way November 22, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: advertise, advertising, book, brand, branding, business message, communicate, communication, competitive advantage, consumer behavior, CRM, customer relationship, Facebook, four p's, guerilla, Guide, How-to, market research, marketing strategy, media relations, messaging, multi-level, multilevel, my space, myspace, opt in, pr, product, product development, promotion, public relations, publicity, ROI, Search Engine Optimization, SEO, Social Media, Social Networking, target market, value
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The Dentsu Way
Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency
Authors: Kotaro Sugiyama, Tim Andree
ISBN: 9780071748124 / 0071748121
©2011 | 1st Edition | 320 pages | Hardback
Pub Date: NOV-10
Price: US$ 28.00
Learn More
The breakthrough marketing strategy from the world’s most innovative advertising agency
One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy–and now it’s being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu’s Cross Switch model meets it head on.
The Dentsu Way shares proven tactics for getting your message to consumers and creating “scenarios” to move them through calibrated Contact Points to meet whatever specific goal you set.
This game-changing book:
- Explains Dentsu’s 110-year history and unique service structure, as well as its broad range of business fields
- Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST
- Provides nine of Dentsu’s newest original tools and analysis methods
Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
For over 100 years, Dentsu has spearheaded marketing innovation around the world. In The Dentsu Way, two of the company’s highest-level executives reveal the organization’s groundbreaking strategy for meeting the challenges of today’s fragmented media landscape, populated by consumers who are increasingly selective about where, when, and how they retrieve information.
Today, Dentsu is employing a new model to promote a fresh way of thinking about marketing and remove the guesswork from the decision-making processes. That model is called Cross Switch.
The Dentsu Way provides a comprehensive description of Cross Switch and explains how you can use it to create “scenarios” to move targets and capture their hearts through appropriately calculated Contact Points. It is a highly effective strategy to:
- Get consumers’ attention in an era of overwhelming information
- Gain broader and deeper consumer involvement
- Measure the performance of every campaign
The authors discuss how you can apply Dentsu’s revolutionary framework to develop your own strategies. You will discover how to achieve any marketing goal–from building a brand to boosting sales. This book reveals the biggest secret in marketing today.
Dentsu is headquartered in Tokyo and has more than 19,000 employees in 139 subsidiaries in Japan, the United States, the United Kingdom, Russia, China, Brazil, India and more than 20 other countries.
About the Authors
Kotaro Sugiyama: Senior Vice President, Dentsu
Internationally renowned creator served as a jury member at the Cannes International Advertising Festival for two years. Also a leader of the Digital business in Dentsu since 1999. He is a unique figure that is conversant with both traditional ads and digital marketing.
Tim Andree: Executive Officer, Dentsu
Offers a unique perspective as a former client with over 25 years of global marketing and communications experience at companies such as Toyota, Canon, NBA and BASF. In 2008, just two years after joining Dentsu, he was named the first non-Japanese Executive Officer. He currently oversees Dentsu’s operations in the Americas and Europe.
The Dentsu Cross Switch Team was formed to develop new concepts and methods to implement Cross Communications for the Dentsu Group’s more than 6,000 clients.
Publicity
- Bloomberg BusinessWeek.com: New Business Titles, Nov. 4
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9780071548335 The New Gold Standard
Manager’s Guide to Social Media November 22, 2010
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Manager’s Guide to Social Media
Author: Scott Klososky
ISBN: 9780071754330 / 0071754334
©2011 | 208 pages | Paperback
Pub Date: DEC-10
Price: US$ 17.00
Sample Ch 02 | Learn More
Leverage the power of social media to jumpstart productivity, profitability, and business growth!
Social media has changed everything. Some managers fear their employees will waste entire days on Facebook, Twitter, and YouTube. Smart managers, though, understand that social media is a powerful business tool for engaging customers and growing their business.
The Manager’s Guide to Social Media establishes a framework for understanding and implementing social media technologies in the workplace. This primer on the biggest thing in business since the advent of the Internet itself explains everything you need to know about:
- Managing your company’s online reputation
- Setting internal policies on the proper use of social media
- Building “rivers” of information to outsmart the competition
- Implementing social tools internally to support virtual teams
- Forecasting the next trends in social media to stay ahead of the curve
About the Author
Scott Klososky (Edmond, OK)is the founder and CEO of Webcasts.com, a premier Internet full-service broadcast production company that helps clients in the corporate, sports and entertainment industries webcast the most interactive, cost-effective, highest-quality productions. The company’s clients included IBM, Compaq, AOL, Hewlett-Packard, Enron International, Conoco Inc., and BMG Music, among others. He serves as an Advisory Board Member for Critical Technologies, where he rebuilt a fledgling Web-based imaging product and reinvigorated the employee base and product line while adding referenceable customers. He currently speaks professionally on subjects such as technology, future trends and new generation leadership skills, in addition to engaging clients on a broad array of advisory tasks including Social Technology strategic planning, general IT strategy, and High Beam Leadership.
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