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Perfect Phrases for Conflict Resolution April 14, 2011

Posted by McGraw-Hill Education (Asia) in Management & Organization.
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Hundreds of Ready-to-Use Phrases for Encouraging a More Productive and Efficient Work EnvironmentPerfect Phrases for Conflict Resolution
Hundreds of Ready-to-Use Phrases for Encouraging a More Productive and Efficient Work Environment

Authors: Lawrence Polsky, Antoine Gerschel
ISBN: 9780071756167 / 0071756167
©2011 | 1st Edition | 176 pages | Paperback
Pub Date: JUN-11
Price: US$ 12.00
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The Right Phrase for Every Situation . . . Every Time

Conflict in the workplace is inevitable. When you have the right words and phrases at your command, you can quickly resolve any fracas, flap, or fray—and prevent it from spreading into an uncontrollable fire.

Perfect Phrases for Conflict Resolution has hundreds of ready-to-use phrases, dialogs, and practice scripts for any business altercation, enabling you to rise above the conflict and focus on solving the problem. You’ll possess the language you need to manage any type of conflict with superiors, peers, or employees concerning:

  • Strategy
  • Resources
  • Priorities
  • Cooperation
  • Workload

About the Authors

Lawrence Polsky (Princeton, NJ) is a managing partner at PeopleNRG, a change management consultancy firm that specializes in optimizing “people energy” through high impact tools, programs and ideas.

Antoine Gerschel (Princeton, NJ) is a managing partner at PeopleNRG.

 

Other books you might be interested:

  1. 9780071490733 Perfect Phrases for Building Strong Teams
  2. 9780071493048 Perfect Phrases for Dealing with Difficult People
  3. 9780071597326 Perfect Phrases for Dealing with Difficult Situations at Work

 

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The Marketing Plan February 22, 2011

Posted by McGraw-Hill Education (Asia) in Marketing & Advertising.
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The Marketing PlanThe Marketing Plan

Author: William Luther
ISBN: 9780814416938 / 0814416934
©2011 | 4th Edition | 304 pages | Paperback
Pub Date: FEB-11
Price: US$ 21.95
Book ExcerptLearn More

 

 

The easiest—and best—way you’ll ever find to create a marketing plan.

Even if you’ve created marketing plans before—it doesn’t matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch.

But with the brand new and completely updated fourth edition of Bill Luther’s classic The Marketing Plan, you’ll learn how to navigate this perilous new landscape—while actually generating a working marketing plan for your business. By answering questions in each chapter, readers will identify their marketing objectives and deploy specific strategies for every stage of the marketing cycle, from competitive and market analysis to planning, budgeting, brand development, and management. Featuring case studies and examples from major brand successes of the last ten years, the newest edition of The Marketing Plan is undoubtedly the most practical—and the most up-to-the-minute—marketing strategy resource available.

Complete with access to online software to aid in decision making, pricing, budget calculations, sales projections, and more, this one-of-a-kind guide provides everything you need to produce an impressive and professional marketing plan.

 

 

About the Author

WILLIAM M. LUTHER is a well-known marketing consultant and prolific seminar leader. He is the author of the three previous editions of this book.

 

 

Table of Contents

Acknowledgments

Introduction

Chapter 1: The Planning Process

Chapter 2: Marketing Management

Chapter 3: Market Analysis

Chapter 4: Customer Analysis

Chapter 5: Brand Development

Chapter 4: Customer Analysis

Chapter 5: Brand Development

Chapter 6: The Product/Service Plan

Chapter 7: Calculating Your Marketing Communications Budget

Chapter 8: Competitive Analysis

Chapter 9: The Advertising Plan

Chapter 10: The Sales Promotion Plan

Chapter 11: The Public Relations Plan

Chapter 12: The Sales Plan: Pricing

Chapter 13: The Sales Plan: Future Sales

Chapter 14: The Customer Service Plan

Chapter 15: Maximizing High-Potential Accounts

Chapter 16: The Internet Plan

Chapter 17: The Research Plan

Chapter 18: Pulling the Plan Together

Appendix A: Marketing Plan Basics

Appendix B: Everything You Need to Know About Working with an Advertising Agency

 

 

The McGraw-Hill 36-Hour Course September 6, 2010

Posted by McGraw-Hill Education (Asia) in Highlights, Leadership, Management & Organization, Series.
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Project Management

The McGraw-Hill 36-Hour Course: Project Management

Authors: Cooke, Helen; Tate, Karen
ISBN-13: 978-0-07-173827-9
ISBN-10: 0071738274
©2011 | 2nd Edition | 400 pages , Softcover
Pub Date: October 2010
Price: US$ 19.95
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More than 150,000 36-Hour copies sold! All there is to know about project management—in three short days!

In today’s ultracompetitive world of business, those in charge want results on time and on budget–and they’re turning to project managers to deliver. Skilled project managers are in high demand, and the profession is growing at an unprecedented rate.

The McGraw-Hill 36-Hour Course: Project Management, Second Edition, combines expert insight, advice based on realworld experience, and the latest developments into a single, concise package. In the span of 36 hours, you’ll learn how to:

  • plan, launch, manage, and close projects
  • Build the best team for each project
  • Shape and drive a project using effective leadership
  • Manage quality, costs, time, and risk
  • Deploy the latest project management technologies

Complete with chapter-ending self-tests and a comprehensive online final exam, The McGraw-Hill 36-Hour Course: Project Management, Second Edition, provides the guidance you need to manage any project under any conditions.


Book Review

Book review on getabstract for the 1st edition of Project Management: The McGraw-Hill 36-Hour Course. To read please click HERE


About the Author

Helen Cooke (Chicago, IL) is a project management veteran with extensive experience in consultation, implementation and teaching.


Related Titles




Organizational DevelopmentThe McGraw-Hill 36-Hour Course: Organizational Development

Author: Balzac, Stephen
ISBN-13: 978-0-07-174382-2
ISBN-10: 0071743820
©2011 | 1st Edition | 240 pages , Softcover
Status: October 2010
Price: US$ 20.00
Learn More

Take a crash course in one of today’s most important business skills–organizational development!

Change comes fast, and the most successful organizations are prepared to handle it before impact; they act, not react. How are they able to do this? With a solid grounding in organizational development.

The McGraw-Hill 36-Hour Course: Organizational Development is a skill-building guide to one of the most important functions in business today. In no time, you’ll be able to recognize patterns of organizational behavior that are detrimental to your organization, and you’ll have the skills to envision and drive the type of change your company needs. Concise, engaging, and filled with quizzes to help you reinforce lessons learned, this crash course offers the knowledge you need to:

  • Address problems with your company’s culture
  • Hire the best people for your needs
  • Set goals and move your team to action
  • Motivate your people to envision change
  • Institute meaningful change in how your company functions

Change can be your company’s best friend. You just have to manage it with skill. The McGraw-Hill 36-Hour Course: Organizational Development puts you on the fast track to face today’s, not yesterday’s, challenges.


About the Author

Stephen R. Balzac (Stow, MA), “The Business Sensei,” is a professional speaker and consultant. He is the president of 7 Steps Ahead, LLC (www.7stepsahead.com), a consulting firm specializing in helping businesses to increase revenue and build their client base through improving individual, team, and organizational performance.

He is a popular speaker on topics ranging from leadership, motivation, team building, and interviewing skills, and he has guest lectured at MIT and WPI. His articles have appeared in a number of journals, and he is a contributing author to Ethics and Game Design: Teaching Values Through Play. He is a frequent guest on radio shows including “Motivational Minds” and “Leadership Radio,” and is frequently quoted in a variety of publications.

Balzac serves on the board of the New England Society of Applied Psychology (NESAP) and is the president of the Society of Professional Consultants (SPC). He has bachelor’s and master’s degrees in computer science and engineering from MIT, and a master’s degree in Industrial/Organizational Psychology from Capella University. He is an adjunct professor of Industrial/Organizational Psychology and Management at the Wentworth Institute of Technology in Boston, MA. Check out his blog at http://blog.7stepsahead.com.


The McGraw-Hill 36-Hour Course Series

Please click on the image for product detail.

Accounting Business Writing and Communication Finance for Non-Financial Managers Lean Six Sigma

Online Marketing Operations Management Product Development Six Sigma






Six Sigma on a Budget: Achieving More with Less Using the Principles of Six Sigma June 14, 2010

Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.
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Six Sigma on a Budget

Six Sigma on a Budget
Achieving More with Less Using the Principles of Six Sigma

Authors: Brussee, Warren
ISBN-13: 978-0-07-173675-6
ISBN-10: 0071736751
©2010 | 1st Edition | 192 pages , Softcover
Pub Date: June 2010
Price: US$ 19.95
Learn More |  Book Preview

All the value of six sigma–Immediate results now available without the overhead!

In today’s economy, organizations need to improve quality, solve problems, and increase efficiencies on the fly—and Six Sigma has proven its worth to large and small companies around the world in all these areas. Written by a leading Six Sigma expert, Warren Brussee, Six Sigma on a Budget explains how you can use the principles of Six Sigma to see immediate results–all without expensive consultants or disruptive classes.


Exclusive features of Six Sigma on a Budget:

  • Written in plain English, it delivers huge benefits to anyone who’s learned high school math and Microsoft Excel
  • Can be implemented by managers or individuals without additional staff—in virtually any type of business
  • Teaches all Six Sigma and Lean Six Sigma skills to give you knowledge equivalent to a traditionally trained Six Sigma green belt
  • Includes case studies, formulas, glossary, quick tips, and other at-a-glance aids


From the basics to more advanced strategies, the invaluable skills in Six Sigma on a Budget help you get great results with a limited investment of time and money


About the Author


Warren Brussee
spent 33 years at GE as an engineer, plant manager, and engineering manager. His responsibilities included manufacturing plants in the U.S., Hungary, and China. He received his Six Sigma training at GE, but found the training and the related manuals wanting. Warren then began teaching a simplified version of Six Sigma at GE and eventually wrote several books on Six Sigma.

Warren Brussee’s current Six Sigma books, Statistics for Six Sigma Made Easy and All About Six Sigma, both published by McGraw-Hill, have sold over 50,000 copies and continue to sell well. Many universities use Statistics for Six Sigma Made Easy as their primary text for teaching Six Sigma. Three such schools are: The University of Wisconsin-Madison, University of Bridgeport School of Engineering, and Southern Illinois University Carbondale.


More titles by Warren Brussee

  1. 9780071453721     All About Six Sigma
  2. 9780071433853     Statistics for Six Sigma Made Easy

Financial Shenanigans April 30, 2010

Posted by McGraw-Hill Education (Asia) in Highlights.
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Financial Shenanigans

Financial Shenanigans

Author: Schilit, Howard
ISBN-13: 978-0-07-170307-9
ISBN-10: 0071703071
©2010 | 3rd Edition | 304 pages , Hardcover
Pub Date: May 2010
Price: US$ 34.95
Learn More |  Book Preview

From the “ Sherlock Holmes of Accounting,” the tools you need to stay a step ahead of the crooks

With major financial scandals popping up in greater numbers—and with more inevitably on the way—it has never been more important for you to understand what dishonest companies do to trick investors. Since the early 1990s, Financial Shenanigans has been helping investors unearth deceptive financial reporting at the most critical time— before they suffer major losses.

Now, the third edition broadens its focus to include the newest, most sophisticated techniques companies use to mislead investors.

Referred to as the “Sherlock Holmes of Accounting” by BusinessWeek, Howard Schilit and renowned forensic accounting expert Jeremy Perler take you deeper into the corporate bag of tricks, exposing new levels of accounting gimmickry and arming you with the investigative tools you need to detect:

  • Earnings Manipulation Shenanigans: Learn the latest tricks companies use to exaggerate revenue and earnings.
  • Cash Flow Shenanigans: Discover new techniques devised by management that allow it to manipulate cash flow as easily as earnings.
  • Key Metrics Shenanigans: See how companies use misleading “key”metrics to fool investors about their financial performance.

Financial Shenanigans brings you completely up to date on accounting chicanery in the global markets, shining a light on the most shocking frauds and financial reporting miscreants. This insightful, detailed guide written by recognized experts on the subject provides the knowledge and tools you need to spot even the most subtle signs of financial shenanigans.




Endorsements

“Howard Schilit is the authority on forensic accounting. Financial Shenanigans is invaluable reading for market participants seeking to identify deceptive behavior in company financial statements.” Julian Robertson, legendary investor and founder, Tiger Management

“A must-read! The authors teach forensic financial statement analysis in an easy-to-digest format with lots of war stories. Guaranteed to help investors in their quest to avoid ticking time bombs in their portfolios.”
Marc A. Siegel, board member, Financial Accounting Standards Board

“This is a timeless guide to better understand how financial malfeasance can be spotted early. Financial Shenanigans teaches all of us fraud-detection-made-easy.”
Jules Kroll, pioneering private investigator and founder of Kroll Associates and K2 Global

“Required reading for every investor who desires to avoid financial losses. This new edition is a classic and better than ever.”
Thornton L. O’glove, author, Quality of Earnings

“If the original Financial Shenanigans was the Bible of detecting accounting frauds, then this latest version is the Talmud of cooked books. Regulators, audit committee members, and business journalists should be required to read this work if they are involved in public companies.”
Boris Feldman, partner, Wilson Sonsini Goodrich & Rosati, Palo Alto

“An incisive and entertaining review of the recipes used by corporations and executives to ‘cook the books.’ It’s a must-read for investors, lawyers, corporate directors, and anyone else interested in the integrity of the accounting and governance process.”
Joseph A. Grundfest, professor of law and business and codirector, Rock Center on Corporate Governance, Stanford Law School


About the Authors

Dr. Howard M. Schilit (Key Biscayne, FL and Rockville, MD)
is an international leader in forensic accounting and corporate governance. He is the founder and chief executive officer of the Financial Shenanigans Detection (FSD) Group, LLC. Previously, Dr. Schilit founded a global forensic investment research organization, Center for Financial Research & Analysis (CFRA), which alerted institutional investors and others to companies with deteriorating operational cash flows, aggressive accounting policies, and inadequate control environments. Dr. Schilit frequently lectures on the subject of financial shenanigans to investors, bankers, lawyers, and insurers. In a feature story, BusinessWeek referred to Dr. Schilit as the “Sherlock Holmes of Accounting,” and Smart Money magazine selected him as one of the “Power 30″ of investing in 2002 and 2003.

A former professor of accounting at American University, Dr. Schilit holds a doctorate in accounting from the University of Maryland. Jeremy Perler, CFA, CPA, (Potomac, MD) A renowned expert in identifying companies that are engaged in accounting trickery and investor deception, Mr. Perler is co-Director of Research of RiskMetrics Group’s forensic accounting research boutique (formerly CFRA). RiskMetrics Group, a global leader in risk management, corporate governance and financial research services, is the world’s foremost provider of forensic accounting research, helping clients identify unappreciated differences between the reported financial results and the underlying business performance of their portfolio companies. RiskMetrics Group acquired CFRA from TA Associates in 2007. Prior to joining CFRA in 2002, Mr. Perler worked in the New York office of PricewaterhouseCoopers, auditing public companies and studying the entwined accounting and behavioral mechanisms that shape financial reporting. Mr. Perler holds a master’s degree in accounting and a bachelor’s degree in business administration from the University of Michigan’s Ross School of Business, where he also taught undergraduate accounting. Mr. Perler is frequently featured at industry conferences and professional training seminars, as well as in media outlets such as Barron’s, BusinessWeek, the Wall Street Journal, and CNBC.



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Organizing for Success March 12, 2010

Posted by McGraw-Hill Education (Asia) in Highlights, Self-Improvement.
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Organizing for Success

Organizing for Success

Author: Zeigler, Kenneth
ISBN-13: 978-0-07-173956-6
ISBN-10: 0071739564
©2010 | 2nd Edition | 256 pages , Softcover
Pub Date: March 2010
Price: US$ 16.95
Learn More |  Book Preview |  Book Review

The “productivity guru” updates his renowned organizing and time-management program to help workers and managers stay on top of their game in an increasingly changing work environment.

Organizing for Success, Second Edition provides simple, remarkably effective time management technique to help reders get two extra productive hours out of every day. The book uses “The Master List” concept to show readers how to budget their time and energy by the day, week, and month.

You will learn how to quickly prioritize their goals, complete tasks on time and under budget, and even helps readers plan for the interruptions, urgent emails, and unexpected meetings that will inevitably attack their day. This new edition places heavier emphasis on technology, including advice on how to write, manage and file email more effectively; how to use Lotus Notes and Microsoft Office to streamline the day; and how to use devices like Blackberries and social media as assets and time-savers, rather than as distractions and time sinks.

Based on the time management principles Kenneth Ziegler developed and that have worked for corporations such as Hertz, Toys “R” Us, The Federal Reserve, The Comptroller of the Currency, Hormel, and Fidelity Investments, Organizing for Success Second Edition takes Ken Ziegler’s concept of “The Master List,” and shows readers how to budget their time and energy by the day, the week, and month. Far less complicated, much easier to use, and more effective than the program in Getting Things Done, The Master List shows readers how to quickly prioritize their goals, get done what needs to get done on time and under budget, and even helps readers plan for the interruptions, urgent emails and unexpected meetings that will inevitably attack their day.

New to the 2nd edition:

  • More tips on creating a manageable Master List of things to get accomplished, the most popular question he’s received from his classes in the last five years. The book also features information on getting a downloadable version of a “Master List” from the author’s website.
  • A more specific time-management plan for organizing a more effective day, week, and month at work.
  • A new chapter on managing, controlling and writing email—a huge issue for people in today’s corporate environment.
  • A new chapter specifically devoted to maintaining email files—the second most popular question asked at Ken’s seminars.
  • New information on how to delegate tasks to people in their office—even if they have no seniority over them—to work more efficiently.
  • Using Microsoft Office and Lotus Notes to manage time better.
  • New information on making meetings more effective—even if you are not running them.
  • A brand new chapter on making the new changes to your life stick!


About the Author

Kenneth Zeigler (Charlotte, NC) has been recognized as a time management expert since developing a time management system for Herz in 1997. The author of three books, he has been on the cover of Investor’s Business Daily and has published numerous articles on time management, productivity, and work / life balance for such newspapers as The Washington Post, NY Post, and Charlotte Observer. Over the years he has advised such clients as Hertz, Toys “R” Us, The Federal Reserve, The Comptroller of the Currency, Hormel, and Fidelity Investments.

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