Stop Telling, Start Selling January 18, 2012
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: b2b, Business, business development, business to business, CRM, customer relationship, customer relationship management, inspirational, Negotiation, prospecting, sales, sales goals, sales training, selling, success
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Stop Telling, Start Selling
How to Use Customer-Focused Dialogue to Close Sales
Author: Linda Richardson
ISBN: 9780071603829 / 0071603824
©2012 | 3rd Edition | 256 pages | Paperback
Pub Date: MAR-12
Price: US$ 19.00
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Since 1993 Stop Telling, Start Selling has established itself as the classic sales reps turn to again and again. In it, Linda Richardson, reveals the secret weapon of “dialogue selling”–making this the definitive guidebook of the consultative sales movement that is the leading sales movement today.
Dialogue Selling is the best way sales reps can use to differentiate themselves, their products, and organizations in a hypercompetitive world of look-alike products. “Much of what appears to be ‘consultative selling’ today is a masquerade for product selling,” explains Linda Richardson, sales training consultant to many of the Fortune 500 and author of Selling by Phone and Sales Coaching. If you want to earn your customer’s interest, trust–and business–Richardson explains the need to: STOP telling the customer about your product or service and START a true customer dialogue. In this newly revised and updated edition of Stop Telling, Start SellingRichardson shares the critical skills needed to:
- Understand your customer’s personal and business needs
- Position your message so it is important to your customer
- Unlearn manipulative tactics that can kill a sale early on
- Gather customer feedback to adjust your message as you go
- Maintain selling momentum and shorten the sales cycle
Packed with self-tests, scripted selling scenarios and real-world examples, this guide which also features all-new material on “self-coaching,” “peer-coaching,” and “negotiating terms and price.” The result is a revitalized, dialogue-based process designed to pierce the armor of today’s more cynical, tightfisted customers.
About the Author
Linda Richardson is the Founder and Chairwoman of Richardson, a global sales training business and is credited with the movement to Consultative Selling. Other innovations she has spearheaded in the sales training industry are: development of a comprehensive, integrated curriculum dedicated exclusively to sales, commitment to customization vs. generic training, and development of an interactive coaching-type training methodology.
The McGraw-Hill 36-Hour Course Product Development November 22, 2010
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: ad, advertise, advertisement, advertising, Apple, b2b, benefit, beta, book, business plan, business to business, Cisco, competition, competitive, concept, copyright, customer, data, design, developing, Development, distribute, distribution, engineer, factory, Finance, forecast, Google, growth, Guide, How-to, idea, ideation, industry, intellectual property, launch, law, legal, life cycle, logistics, manufacture, Market, marketing, mock up, model, modeling, modelling, New, organize, packaging, patent, pr, price, pricing, product, Profit, prototype, public relations, quality, register, resource, retail, revenue, rights, sale, screen, segment, sell, selling, store, Strategy, submission, submit, target, test, time to market, trademark, unit, value
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The McGraw-Hill 36-Hour Course Product Development
Author: Andrea Belz
ISBN: 9780071743877 / 0071743871
©2011 | 1st Edition | 256 pages | Paperback
Pub Date: DEC-10
Price: US$ 20.00
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A complete course in product development—without the tuition!
How do the world’s most creative and successful companies approach product development? With “ruthlessly disciplined innovation,” according to Andrea Belz. It’s a whole new way of ensuring consistent success from the initial product conception to communicating its value to customers.
The McGraw-Hill 36-Hour Course on Product Development provides the techniques you need to know, along with case studies of how companies like Apple, Google, and Cisco create their own remarkably efficient design and engineering processes. Designed as an easy, self-paced “course” complete with chapter-ending quizzes and a final exam, this book explains how to implement best practices for successful product launches every time.
About the Author
Andrea Belz, MBA, Ph.D., (Altadena, CA) is a well-known expert in technology commercialization who provides guidance to global leaders in innovation, including the Jet Propulsion Laboratory and the California Institute of Technology. Her savvy combination of technology review and business analysis has been used by groups ranging from General Electric to NASA.
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