Prosper September 15, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, Investing, personal finance
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Prosper
Create the Life You Really Want
Authors: Ethan Willis, Randy Garn
ISBN: 9781609940706 / 1609940709
©2011 | 1st Edition | 168 pages | Paperback
Pub Date: OCT-11
Price: US$ 15.95
Learn More
Many people assume prosperity only means wealth or luxury, but true prosperity is something more. It’s about defining your own version of success not your parents’ or your boss’s or your friend’s or the media’s one that works specifically for you. It’s about striking the right, sustainable balance between work, wealth, and lifestyle.
Ethan Willis and Randy Garn, founders of Prosper, the largest provider of individual coaching for personal finance and entrepreneurship in the US. explain how to achieve true prosperity through three steps. First, they help you define it in detail: what does your happy life look, feel, smell, sound and taste like? Arm yourself with your own personal vision of success that paints a clear picture of the life you want to lead. Then, they show you how to find it. How much money do you need to live your version of a truly happy life? They show how to begin by focusing on what you have, not on what you do not, you’ll be surprised what you find. Discover how to leverage your passions, experience, and expertise to generate the income you require. And then you have to live it: stay true to that picture and sustain it. Don’t get distracted by the lure of accumulating wealth if it means sacrificing your true vision of prosperity. Once you have achieved this balance you will have found your Prosperity Zone.
About the Authors
Ethan Willisis the CEO of Prosper and has been recognized as Entrepreneur of the Year by Ernst and Young in 2005 and as one of the Top 100 Entrepreneurs by Vspring. His work in the field of entrepreneurship has been featured in such media as BusinessWeek, USA Today, and CNBC. He is coauthor of the #1 New York Times Business bestselling book The One Minute Entrepreneur with his friend and mentor Ken Blanchard.
Randy Garn is one of the founding members of Prosper and serves as the organization’s Executive Vice-President for New Business Development. He previously served as the company’s president for more than seven years, overseeing the business during the beginning phases of the company’s growth. He was awarded Entrepreneur of the Year by Ernst and Young in 2005.
The Customer Experience Edge September 13, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, customer centric, customer experience, customer experience edge, customer service, marketing
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The Customer Experience Edge
Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
Authors: Reza Soudagar, Vinay Iyer, Volker Hildebrand
ISBN: 9780071786973 / 007178697X
©2012 | 1st Edition | 320 pages | Hardback
Pub Date: OCT-11
Prices: US$ 30.00
Learn More
Globalization and advanced technologies have given ever greater power to the person who decides if your business will succeed or fail—the customer. Whether your company serves consumers or other businesses, you can no longer compete on price and quality alone. To gain profits and market share, you have to deliver an experience that makes customers want to come back—and that sets you apart from the competition. You need to seize The Customer Experience Edge.
Drawing on over sixty years of experience in shaping customer centric strategies and technologies for leading companies, three innovators bring you practical and proven ways to create your customer experience programs and overall business strategies. The key is to strike a balance between programs that are effective but prohibitively expensive and programs that fail to dedicate enough resources to be effective. In the middle ground lie the tools that everyone overlooks—foundational and disruptive technologies. These are the authors’ main fields of expertise, and these are what make the customer experience profitable.
The Customer Experience Edgeexplains how to combine strategy, leadership, organizational change, and technology to:
- Develop products and services that are highly valued by customers
- Form bonds that keep clients from turning to competitors
- Transform customers into your best advocates
It’s a new world of business, and customers are keenly aware that their loyalty is valuable currency. The Customer Experience Edge gives you a cost-effective, sustainable way to provide an unforgettable experience that builds loyalty and turns it into real, measurable profits.
Endorsement
“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve spent way too much time reading this endorsement. Read the book instead. It’s so worth it.”
—Paul Greenberg, author of CRM at the Speed of Light
“To differentiate yourself and delight your customers, you must manage your customers’ experience with your goods or services, and your company. This invaluable book will show you why you must do this, and how to do it well.”
—Henry Chesbrough, author of Open Innovation and Professor at the Haas School of Business, University of California Berkeley
“Technology advances are raising the human expectation of what an experience with a company can and should be. Finally, a book has been written that combines behavioral psychological, micro-economic, and technological considerations defining the customer experience edge.”
—Paul D’Alessandro, Partner, PricewaterhouseCoopers
“As we move from Customer Experience 1.0 to Customer Experience 2.0, organizations and practitioners need a solid blueprint for success. Reza, Vinay, and Volker have created a clear and concise guide based on global best practices and proven principles. If you are ready to transform your organization, start by reading this book.”
—Lior Arussy, President, Strativity Group, and author of Customer Experience Strategy
“The Customer Experience Edge is an excellent book to gain insights on how to leverage customer experience as a competitive advantage. The case studies serve as recipes that can be added to, modified, or simply baked into business plans to improve or deliver an exceptional customer experience.”
—Deb Dexter, Customer Service Director, Cardinal Health
About the Authors
Reza Soudagar (Palo Alta, CA) has more than 18 years of experience in business consulting, software development, and implementation of customer relationship management (CRM) solutions. A manager in SAP’s CRM division, he previously developed technology strategies for clients of Accenture and Oracle. Soudagar also held a key role in the creation of Oracle’s CRM suite.
Vinay Iyer (Palo Alta, CA) has 20 years of experience as an electrical engineer, software developer, and marketer. He has developed hardware and software to help manufacturers improve operations and was a primary force behind the development of customer relationship management software for one of the leading enterprise applications vendors. He currently is the vice president for global marketing for SAP.
Dr. Volker G. Hildebrand (Palo Alta, CA) is a senior executive of the global enterprise software provider SAP with 20 years of experience in customer relationship management (CRM). He has been an instructor and pioneering researcher on how to optimize the relationship between a customer and its suppliers and has served as a CRM consultant for various large international companies. Dr. Hildebrand is the author of several books and more than 100 articles on CRM.
Other book you might be interested:
- 9780071408677 What Customers Want
The Toyota Way to Lean Leadership September 13, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: Business, lean, lean manufacturing, management, product development, Toyota, toyota production system
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The Toyota Way to Lean Leadership
Achieving and Sustaining Excellence through Leadership Development
Authors: Jeffrey Liker, Gary L. Convis
ISBN: 9780071780780 / 0071780785
©2012 | 1st Edition | 272 pages | Hardback
Pub Date: NOV-11
Price: US$ 30.00
Learn More
Toyota’s success has inspired tens of thousands of organizations to adopt some form of a “lean” program. The term was introduced in The Machine that Changed the World and later in Lean Thinking as a new paradigm as monumental as the shift from craft-style to mass production. The focus of lean is always on the customer and the value stream. It is a pursuit of perfection by constantly eliminating waste through problem solving. Certainly an organization truly dedicated to becoming lean is on a path toward excellence. Yet, a large survey conducted by Industry Week in 2007 found only 2 percent of companies that have a lean program achieved their anticipated results. More recently the Shingo Prize committee that awards excellence in lean manufacturing went back to past winners and found many had not sustained their progress after winning the award. Why is the pursuit of excellence through lean not working.
In this book Liker and Convis argue the reason is a failure of effective leadership development. We do not believe it is just any type of leadership needed, but a very different view we will call lean leadership. Lean leaders were developed by Toyota naturally in Japan since the founding of the company. As they globalized they needed to figure out how to develop leaders in other cultures and make the method more explicit. Gary Convis was a leader that Toyota developed and then he began to develop others in Toyota and then later as he took over as the CEO of Dana. We develop a four-step model of developing lean leadership which is then the organizing framework of the book. We use stories from Toyota and later Dana to bring the lean leadership development cycle to life.
About the Authors
Dr. Jeffrey K. Liker (Ann Arbor, MI) is professor of Industrial and Operations Engineering at the University of Michigan and principle of Optiprise, Inc.
Gary L. Convis (Battle Creek, MI) is a consultant to Dana Holding Corporation, a $6.1 billion supplier to the global automotive, commercial vehicle, and off-highway markets; he previously served as president and CEO and of Dana.
Other books you might be interested:
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9780071492171 Toyota Culture
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9780071477451 Toyota Talent
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9780071762991 Toyota Under Fire
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9780071392310 The Toyota Way
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9780071448932 The Toyota Way Fieldbook
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9780071477468 The Toyota Way to Continuous Improvement
Three Commitments of Leadership September 12, 2011
Posted by McGraw-Hill Education (Asia) in Leadership, Management & Organization.Tags: Business, Investing, Leaders, Leadership, management
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Three Commitments of Leadership
How Clarity, Stability, and Rhythm Create Great Leaders
Authors: Tom Endersbe, Jon Wortmann, Jay Therrien
ISBN: 9780071774598 / 0071774599
©2012 | 1st Edition | 208 pages | Hardback
Pub Date: OCT-11
Price: US$ 23.00
Learn More
Every effective leader has his or her own personal style—but they all share one thing in common: Commitment. They know what commitments to make to motivate their teammates, build more productive organizations, and be the kind of leaders people want to work with.
But what exactly are great leaders committed to? The Three Commitments of Leadership delivers the answers that are the foundation of an evolution in the way human beings will lead for the future.
Written by a team of learning and development experts, this groundbreaking book provides a leadership model that will help you know where to pay attention, so every action you take has the impact you hope for. Too many leaders obsess over short-term profits, popularity, and pleasing boards, bosses, and special interests—when they should be obsessing over building lasting relationships and results.
TheThree Commitments of Leadershipdigs deep into what leaders must focus on to truly be exceptional:
- CLARITY—Creating a common understanding of what success looks like
- STABILITY—Providing the resources people need and building a culture of trust
- RHYTHM—Fostering a flow of work and an environment that feels natural
It’s simple—but not easy. Globalization, competition, and shrinking margins are making it tougher than ever to operate without deep engagement from every member of every team. The solution is a tenacious dedication to a straightforward way of leading that produces the outcomes you need and turns every teammate into a fellow leader, too.
Endorsement
“Do you want an engaged and best efforts culture? Do you want to attract and retain the best people? If your answers to those questions are yes and yes, then I highly recommend you read and you practice The Three Commitments of Leadership.”
—DOUG LENNICK, CEO, Lennick Aberman Group and author of the internationally acclaimed Moral Intelligence
“In The Three Commitments of Leadership, the authors offer safe harbor for those in any leadership role that find themselves in rough seas. The text is full of memorable wisdom and important stories, well told. This book moved me; it will move you, too.”
—MARK BRYAN, bestselling author of The Artist’s Way at Work
“The authors of Three Commitments of Leadership have distilled the qualities of leadership into an inspiring essence. You’ll not only learn what it takes to become a great leader; you’ll learn how to inspire those around you to commit to greatness as well.”
—DANIEL H. PINK, author of Drive and A Whole New Mind
About the Authors
Tom Endersbe (Eagan, MN) is the former head of Field Implementation and Learning at Amerprise and CEO of Endersbe, Herron and Associates.
Jon Wortmann (Vernon, CT) is a consultant to educational, nonprofit, startup, and Fortune 100 organizations, and coauthor of Mastering Communication at Work.
Jay Therrien (Longmeadow, MA) is head of Learning and Development for ING Investment Management where he is responsible for the sales, leadership and communication skill development and coaching within ING’s retail sales force for all United States based employees.
Other books you might be interested:
- 9780071602952 In Search of Leadership
- 9780071621243 The Inspiring Leader
- 9780071628082 The Extraordinary Leader
The Zappos Experience September 12, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: branding, Business, business leadership, customer service, Enchantment, entrepreneurship, exceptional service-profit, Guy Kawasaki, marketing, profitable customer service design
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The Zappos Experience
5 Principles to Inspire, Engage, and WOW
Author: Joseph Michelli
ISBN: 9780071749589 / 0071749586
©2012 | 1st Edition | 256 pages | Hardback
Pub Date: OCT-11
Price: US$ 25.00
Sample Ch01 | Learn More
ZAPPOS. The name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives.
Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does it—and how you can do it in your industry.
The Zappos Experience takes you through—and beyond—the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-today basis while providing the “big picture” leadership methods that have earned the company $1 billion in annual gross sales during the last ten years—with almost no advertising. Michelli breaks the approach down into five key elements:
- Serve a Perfect Fit—create bedrock company values
- Make it Effortlessly Swift—deliver a customer experience with ease
- Step into the Personal—connect with customers authentically
- S T R E T C H—grow people and products
- Play to Win—play hard, work harder
When you enhance the customer experience, increase employee engagement, and create an energetic culture, you can’t help but succeed. Zappos has woven these five key components into a seamless strategy that’s the envy of business leaders.
Now that strategy is yours.
With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it.
Endorsement
“In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic.”
—Eric Ryan, method cofounder and person against dirty
“If you’re looking for an inspirational path for creating a likable, trustworthy, and wow! organization, you’ve hit the mother lode.”
—Guy Kawasaki, former chief evangelist of Apple and author of Enchantment: The Art of Changing Hearts, Minds, and Actions
“This book provides a roadmap to a successful business by taking inspiration and examples from one of the most innovative, progressive companies of our time. Don’t just read it; use it.”
—Tony Hawk, professional skateboarder and author of HAWK —Occupation: Skateboarder and How Did I Get Here? The Ascent of an Unlikely CEO
“Thanks to Joseph Michelli, you can learn exactly how Zappos hit it big and how you can too. By using the five principles Joseph has distilled, you can supercharge your efforts and start down the path to legendary success.”
—Mark Sanborn, President, Sanborn & Associates, Inc., and author of The Fred Factor and You Don’t Need a Title to Be a Leader
“Often, business owners look at media darlings like Zappos with their mouths agape, full of awe but unable to take action. For those eager to do more than watch, Joseph Michelli deconstructs the Zappos story and makes it attainable.”
—Seth Godin, author of Poke the Box
About the Author
Joseph A. Michelli, Ph.D., is an internationally sought-after speaker, author, and organizational consultant. His book, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, published by McGraw-Hill, regularly achieved bestseller status on the Wall Street Journal (6 weeks), BusinessWeek (5 months), and USA Today (8 weeks) lists. He has been featured on television programs such as The Glenn Beck Show and CNBC’s “On the Money” and has conducted hundreds of radio and print interviews. His other books include The New Gold Standard about service excellence at The Ritz-Carlton Hotel Company and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the “World Famous” Pike Place Fish Market in Seattle.
Other books you might be interested:
- 9780071477840 The Starbucks Experience
- 9780071478151 The Disney Way
- 9780071548335 The New Gold Standard
Creating Personal Presence September 12, 2011
Posted by McGraw-Hill Education (Asia) in Leadership.Tags: Business, Leaders, management, personal management, personal presence, self-empowerment, self-help
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Creating Personal Presence
Look, Talk, Think, and Act Like a Leader
Author: Dianna Booher
ISBN: 9781609940119 / 1609940113
©2011 | 1st Edition | 216 pages | Paperback
Pub Date: OCT-11
Price: US$ 15.95
Learn More
It may be difficult to define, but we all know presence when we encounter it. Someone walks into the room and people step aside. Heads turn. When those with presence speak, people listen. When they ask, people answer. When they lead, people follow. People with presence look confident and comfortable, speak persuasively, think clearly even under pressure, and act with intention and integrity.
Presence is not something you have to be born with. It’s not about status symbols or position. It’s not about who you are but about how you are. And it’s something anyone can learn. Award-winning speaker and consultant Dianna Booher provides scores of practical tips on the physical qualities, communication techniques, thought processes, and attitudes that underlie powerful personal presence. This comprehen- sive guide will enable readers to become compelling leaders no matter what their current position.
Booher shows how to master the dozens of small and significant things that work together to convey personal presence. She details how dress, body language, manners, and even your surroundings enhance credibility and build rapport. You’ll learn to use voice and language to demonstrate competence and deliver clear and memorable messages, think strategically and organize ideas coherently, and relate to others in ways that convey genuine interest, respect, good humor, and reliability.
Personal presence can help you get a date, a mate, a job, or a sale. It can help you lead a meeting, a movement, an organization, or a nation. Presence can take you wherever you want to go. With Dianna Booher’s expert, entertaining advice, you can have the same kind of influence as the most successful CEOs, celebrities, and civic leaders.
Publicity
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Article on USA Today- “Appearance, body language make a difference to your boss“, Nov. 11
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Article on Investor.com – “Inspire People To Listen” , Nov. 1
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Article on CNN.com, “Want to be a leader? Act like one“, Feb. 7
About the Author
Dianna Booher is CEO of Booher Consultants. Her clients include 9 of the 10 largest corporations in America and 140 of the Fortune 500 companies. She has won several awards including the Star Quality Award from IBM, the Lifetime Achievement Award from ASTD, and she was inducted into the National Speakers Association Hall of Fame. She was featured on Successful Meeting Magazine’s list of “21 Top Speakers for the 21st Century” and named one of the “Top 100 Thought Leaders in America” in 2007 and 2008 by Executive Excellence.
Book Trailer: Creating Personal Presence
Crucial Conversations Tools for Talking When Stakes Are High September 1, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, change, communication, communication skills, influence, inspirational, Leadership, leadership development, management, Organizational Change
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Crucial Conversations Tools for Talking When Stakes Are High
Authors: Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler
ISBN: 9780071771320 / 0071771328
©2012 | 2nd Edition | 288 pages | Paperback
Pub Date: SEP-11
Price: US$ 18.00
Learn More
Communicate best when it matters most! The definitive guide to clear, purpose-driven communication—revised and updated with new insights and powerful techniques
The classic guide to conversing in high-impact situations, Crucial Conversationshelps you get constructive results when emotions run high and opinions vary, in the workplace and beyond. It explains how to:
- Transform negative feelings into powerful dialog
- Make it safe to talk about almost anything
- Be persuasive, not abrasive
- Improve professional and personal relationships
- Impact productivity, quality, and safety in a positive way
Praise for Crucial Conversations:
“Most books make promises. This one delivers. These skills have . . . generated new techniques for working together in ways that enabled us to win the largest contract in our industry’s history.”
Dain M. Hancock, President, Lockheed Martin Aeronautics
“The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.”
Mark Victor Hansen, co-creator of the #1 New York Times bestselling series Chicken Soup for the Soul
“This is a breakthrough book. I found myself being deeply influenced, motivated, and even inspired.”
from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People
Publicity
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Joseph Grenny’s Bloomberg BusinessWeek Online column “Handling Make or Break Conversations. To read, please click HERE
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Kerry Patterson’s interview on the nationally syndicated radio. to listen, please click HERE
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Fortune.com highlighted CRUCIAL CONVERSATIONS in an article entitled “Why confrontation at work is critical.”
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Book Review on Small Business Trends
About the Authors
Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler are top international corporate consultants and cofounders of Vitality Alliance, Inc., and VitalSmarts. Together they have developed corporate training programs for dozens of Fortune 500 companies. Their other books include the New York Times bestsellers Influencer and Crucial Confrontations.
Other books you might be interested:
- 9780071446525 Crucial Confrontations
- 9780071484992 Influencer
What Would Drucker Do Now? September 1, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, investment, Leadership, management
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What Would Drucker Do Now?
Solutions to Today’s Toughest Challenges from the Father of Modern Management
Author: Rick Wartzman
ISBN: 9780071762205 / 0071762205
©2012 | 1st Edition | 288 pages | Hardback
Pub Date: SEP-11
Price: US$ 26.00
Learn More
“Economic performance is not the only responsibility of a business.”
—Peter Drucker
As technology, globalization, and business innovation advance at breakneck speed, the question “What would Drucker do now?” becomes more relevant by the day. More than almost anyone of his time, Peter Drucker understood how the individual, the organization, and society are interrelated. And no one better recognized and articulated the challenges facing all three—or came up with more practical solutions to those challenges.
Since 2007, the Drucker Institute’s executive director, Rick Wartzman, has been asking what Drucker would do on a regular basis—in his popular online column for Bloomberg Businessweek (formerly BusinessWeek). In each piece, Wartzman introduces a current issue and provides a view of it through the eyes of Peter Drucker, based on his deep knowledge of Drucker’s ideas and ideals.
What Would Drucker Do Now?culls Wartzman’s best, most timely columns into a single volume, providing a perspective on business and society you won’t find anywhere else. Featuring more than 80 articles, the book is organized into seven thematic sections:
- Management as a Discipline
- The Practice of Management
- Management Challenges for the 21st Century
- On Wall Street and Finance
- On Values and Responsibility
- The Public and Social Sectors
- Art, Music, and Sports
Covering everything from the federal bailout of GM and scandal at Goldman Sachs to the roles religion and race relations play in a well-functioning society, What Would Drucker Do Now? explores a range of subjects as broad as Drucker’s remarkable mind.
Wartzman provides a smart, original, and provocative look at a world being buffeted by change and in which all organizations—private, public, and nonprofit—are searching for answers. What would Drucker do now, indeed?
Endorsement
“Channeling Peter Drucker to tackle some of this century’s most difficult topics, What Would Drucker Do Now? is a veritable treasure trove of fascinating reading. Drucker’s insights were nothing short of remarkable, and Rick Wartzman pays high tribute to that fact while adding a few of his own.”
—Marshall Goldsmith, author of the New York Times bestsellers MOJO And What Got You Here Won’t Get You There
“Rick Wartzman has accomplished what I didn’t think was possible: a tapestry of ideas drawn from Wartzman’s observations and personal experiences, woven together with the wisdom of the most important management thinker of this or any other age.”
—Warren Bennis, Distinguished Professor of Management, the University of Southern California, and author of the recently published Still Surprised: A Memoir of a Life in Leadership
“Peter Drucker’s thinking has had an enduring impact on consumer-driven companies like Macy’s. . . . [What Would Drucker Do Now?] serves as a compendium of the very best ideas that can help all of our companies win in a highly competitive marketplace for products, services, and customer experiences.”
—Terry Lundgren, Chairman, President, and CEO, Macy’s Inc.
“This collection of essays . . . will broaden you as a manager, a leader, and as a human being. . . . Rick Wartzman has done the world a great service by collecting the most incisive observations of a beautiful mind and linking them to problems that face leaders and organizations everywhere.”
—Brian Walker, President and CEO, Herman Miller, Inc.
“If Peter Drucker is the master, Rick Wartzman is the prized pupil. Drucker would be delighted to see his theories applied in such a cogent, thoughtful fashion.”
—Jim Weddle, Managing Partner, Edward Jones, and consulting client of Peter Drucker
Other books you might be interested:
- 9780071472333 The Definitive Drucker
- 9780071638005 The Drucker Difference
- 9780071700450 The Drucker Lectures
- 9781591393221 Peter Drucker on the Profession of Management
From Idea to Success September 1, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, Economics, entrepreneurship, Finance, Leadership, management, New Business Enterprises, Small Business, Systems & Planning
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From Idea to Success
The Dartmouth Entrepreneurial Network Guide for Start-Ups
Authors: Gregg Fairbrothers, Tessa Winter
ISBN: 9780071760799 / 0071760792
©2011 | 1st Edition | 416 pages | Hardback
Pub Date: JUL-11
Price: US$ 28.00
Introduction | Learn More
For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainum.
Today a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace.
In From Idea to Success, entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea—any idea—from major technology innovations, to consumer products or services, to social enterprises, From Idea to Success shows you how to bring it to fruition.
This A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts:
Step 1: Focusing and Refining Your Idea
Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking
Step 2: Business Planning Best Practices Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues right the first time
Step 3: Managing Your Company Build your negotiating, selling, and decision-making skills; manage your finances; correct your course (you’ll have to, at least once!); manage the transition to a healthy, growing business
Building a vibrant company based on your own creativity and hard work is one of the most fulfilling human enterprises there is. With this book and your own experience you can think and act like a successful entrepreneur from the very start.
About the Authors
Gregg Fairbrothers is an adjunct business professor at Dartmouth’s Tuck School of Business, founding director of Dartmouth Entrepreneurial Network (DEN), and founding director of the Dartmouth Technology Center. He has managed and founded oil exploration and production companies on three continents.
Tessa Winter is a 2009 graduate of Dartmouth College and experienced non-profit entrepreneur. She is currently studying medicine at Dartmouth Medical School.
Other book you might be interested:
- 9780071458993 The Mom Inventors Handbook
Social Media Analytics September 1, 2011
Posted by McGraw-Hill Education (Asia) in Marketing & Advertising.Tags: Analytics, Business, marketing, new media, online research, pr measurement, pr metrics, Search Engine Optimization, semantic analysis, Social Media, social media analytics, Social Media Marketing, social media metrics, social media roi, Web Marketing
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Social Media Analytics
Effective Tools for Building, Intrepreting, and Using Metrics
Author: Marshall Sponder
ISBN: 9780071768290 / 0071768297
©2011 | 1st Edition | 320 pages | Hardback
Pub Date: JUL-11
Price: US$ 35.00
Sample Chapter 01 | Learn More
Social media is the hottest topic in marketing today—but do you really know how to take strategic advantage of everything Facebook, Twitter, LinkedIn, and other site have to offer?
You’re not alone. The most common questions heard in marketing departments today are: How many customers did we get? How many products did we sell? What were our sales margins? Few know the answers; most don’t even know how to get the answers.
Web analytics and SEO specialist Marshall Sponder has developed sophisticated tools for measuring social-media metrics for all the major platforms, and, in Social Media Analytics, he shows you how to track social media in organizations of various sizes and types—from B2B and C2C to nonprofits and government. Learn how to:
- Obtain and measure metrics from social media
- Set up social-media audits and scorecards
- Use hard data to formulate business strategy
Filled with in-depth case studies from a range of industries and in-depth reviews of several social-monitoring platforms, Social Media Analytics concludes with an insightful look at where the field will be going during the next few years.
About the Author
Marshall Sponder (New York, NY) is a Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting and evaluating benchmarks.
Endorsement
Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.”
—Paul Holmes, The Holmes Report
“Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.”
—Ryan Rasmussen, VP Research, Zócalo Group
“Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.”
—W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research
“Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.”
—Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com
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McGraw-Hill Education (Asia)
