Return On Influence March 2, 2012
Posted by McGraw-Hill Education (Asia) in Highlights, Marketing & Advertising.Tags: advertise, advertising, brand, branding, business message, clout, communicate, communication, competitive advantage, consumer behavior, CRM, customer relationship, Facebook, four p's, klout, market research, marketing strategy, multi-level, multilevel, my space, myspace, peer index, points, product, product development, promotion, public relations, publicity, reward system, rewards, ROI, Search Engine Optimization, SEO, Social Media, Social Networking, target market, value
comments closed
Return On Influence
The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Author: Mark Schaefer
ISBN: 9780071791090 / 0071791094
©2012 | 1st Edition | 224 pages | Hardback
Pub Date: MAR-12
Price: US$ 25.00
Book Preview | Book Review | Learn More
We are on the cusp of a marketing revolution.
And it is being led by you.
Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.
In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:
- In-depth explanations of the sources of online influence—and how they can work for or against you
- Interviews with more than 50 experts, including tech blogger Robert Scoble, Influenceauthor Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn
- An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone
- Practical, actionable tips to increase your own personal power and online influence
- More than a dozen original social influence marketing case studies
Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the “superconnectors” who ignite epidemics through word-of-mouth influence . . . and become one yourself.
This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age—with a Return on Influence.
Endorsement
“Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!”
—Brian Solis, author of The End of Business as Usual
“Schaefer’s book has earned its place on the shelf of anyone looking to find influencers—or become one.”
—Harold Burson, founder, Burson-Marsteller
“Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media—and particularly influence marketing—has become the silver bullet to solve all problems. Consider this book the marksmen’s manual.”
—Rick Wion, Director of Social Media, McDonald’s
“I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider’s guide to combining content strategy with network interactions to create social conversations that move markets.”
—Ardath Albee, author of eMarketing Strategies for the Complex Sale
“A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.”
—Randy Gage, author of Prosperity Mind
About the Author
Mark Schaefer is the director of Schaefer Marketing Solutions, and has 28 years of global sales and marketing experience and advanced degrees in business and applied behavioral sciences. He is an award-winning business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He serves as an adjunct professor of marketing at Rutgers University.
Article
-
wired.com – What Your Klout Score Really Means
Other books you might be interested:
- 9780071484992 Influencer
- 9780071762342 Likeable Social Media
Mark Schaefer in 60 Seconds
Return on Influence by Mark Schaefer
360 Degrees of Influence November 11, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Leadership.Tags: communication, Confident Speaker, influence, Leadership, media leveraging, persuasion, reputation management
comments closed
360 Degrees of Influence
Get Everyone to Follow Your Lead on Your Way to the Top
Author: Harrison Monarth
ISBN: 9780071773553 / 007177355X
©2012 | 1st Edition | 304 pages | Hardback
Pub Date: DEC-11
Price: US$ 25.00
Learn More
Powerful self-branding methods for becoming the top leader of any industry!
360 Degrees of Influence teaches you how to sell ideas to senior executives, master workplace politics, and develop a winning personal brand. Harrison Monarth applies the latest scientific research in human behavior and decision making to help you develop the skills, mindset, and even lifestyle necessary for becoming the number-one leader of your organization and industry.
In 360 Degrees of Influence, you’ll learn how to:
- Assess your current influencing power
- Overcome resistance to your ideas and proposals
- Know what people are thinking and feeling—even better than they do
- Avoid the most common decision-making pitfalls
- Create an influence strategy tailored to your organization’s hierarchy
Praises for 360 Degrees of Influence
“The extraordinary power of influence is now within everyone’s reach. Recent graduates, executive assistants, project managers, and business leaders can all benefit from Monarth’s simple steps for ‘getting everyone to follow your lead.’”
—MARSHALL GOLDSMITH, million-selling author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There
“Monarth’s monograph is must reading for everyone who needs to build their personal brand and sell themselves—which is, of course, everybody.”
—JEFFREY PFEFFER, Ph.D., professor, Stanford Graduate School of Business, and author of Power: Why Some People Have It—and Others Don’t
“Your ability to influence and persuade others is the single most important skill for success in business and leadership—and this book shows you how with simple, powerful, practical, and proven techniques.”
—BRIAN TRACY, author of Full Engagement
“Finally! A book about influence that doesn’t tell you how to impose your position on others but rather illuminates ways to build authentic relationships that are mutually beneficial. Truly a 21st-century approach to a critical skill.”
—LOIS P. FRANK EL, Ph.D., author of Nice Girls Don’t Get the Corner Office and Nice Girls Just Don’t Get It
“360 Degrees of Influence breaks new ground. Harrison Monarth writes with fl air, passion, and insight. Even seasoned professionals will fi nd his advice practical and invaluable.”
—HARRY MILLS, Managing Director of The Mills Group and author of Artful Persuasion and The StreetSmart Negotiator
About the Author
Harrison Monarth is the author of Executive Presence and founder and President of GuruMaker, a global communications consulting firm that coaches Fortune 500 executives, politicians, and other high-level professionals. He has personally coached members of the U.S. Senate and U.S. House of Representatives, as well as executives from Pepsico, The Ritz-Carlton, Merrill Lynch, American Heart Association, IBM, Hertz, Cardinal Health, Cisco Systems, and Intel.
Other books you might be interested:
- 9780071462136 Executive Charisma
- 9780071481496 The Confident Speaker
- 9780071632874 Executive Presence
Crucial Conversations Tools for Talking When Stakes Are High September 1, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, change, communication, communication skills, influence, inspirational, Leadership, leadership development, management, Organizational Change
comments closed
Crucial Conversations Tools for Talking When Stakes Are High
Authors: Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler
ISBN: 9780071771320 / 0071771328
©2012 | 2nd Edition | 288 pages | Paperback
Pub Date: SEP-11
Price: US$ 18.00
Learn More
Communicate best when it matters most! The definitive guide to clear, purpose-driven communication—revised and updated with new insights and powerful techniques
The classic guide to conversing in high-impact situations, Crucial Conversationshelps you get constructive results when emotions run high and opinions vary, in the workplace and beyond. It explains how to:
- Transform negative feelings into powerful dialog
- Make it safe to talk about almost anything
- Be persuasive, not abrasive
- Improve professional and personal relationships
- Impact productivity, quality, and safety in a positive way
Praise for Crucial Conversations:
“Most books make promises. This one delivers. These skills have . . . generated new techniques for working together in ways that enabled us to win the largest contract in our industry’s history.”
Dain M. Hancock, President, Lockheed Martin Aeronautics
“The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.”
Mark Victor Hansen, co-creator of the #1 New York Times bestselling series Chicken Soup for the Soul
“This is a breakthrough book. I found myself being deeply influenced, motivated, and even inspired.”
from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People
Publicity
-
Joseph Grenny’s Bloomberg BusinessWeek Online column “Handling Make or Break Conversations. To read, please click HERE
-
Kerry Patterson’s interview on the nationally syndicated radio. to listen, please click HERE
-
Fortune.com highlighted CRUCIAL CONVERSATIONS in an article entitled “Why confrontation at work is critical.”
-
Book Review on Small Business Trends
About the Authors
Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler are top international corporate consultants and cofounders of Vitality Alliance, Inc., and VitalSmarts. Together they have developed corporate training programs for dozens of Fortune 500 companies. Their other books include the New York Times bestsellers Influencer and Crucial Confrontations.
Other books you might be interested:
- 9780071446525 Crucial Confrontations
- 9780071484992 Influencer
Harvard Business Review on Winning Negotiations May 12, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, communication, decision-making, harvard business review paperback series, influence, management, negotiating, Negotiation
comments closed
Harvard Business Review on Winning Negotiations
Author: HARVARD BUSINESS REVIEW
ISBN: 9781422162576 / 1422162575
©2011 | 272 pages | Paperback
Pub Date: MAY-11
Price: US$ 22.00
Learn More
Not for Sale in India, Sub-Continent & Nepal
Persuade others to do what you want–for their own reasons.
If you need the best practices and ideas for making deals that work–but don’t have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: seal or sweeten a bargain by uncovering the other side’s motives, conquer faulty assumptions to make the right deals, forge deals only when they support your strategy, set the stage for a healthy relationship long after the ink has dried, make promises you can keep, gain your adversaries’ trust in high-stakes talks, and know when to walk away.
This collection of HBR articles will help you:
- Seal or sweeten a bargain by uncovering the other side’s motives
- Conquer faulty assumptions to make the right deals
- Forge deals only when they support your strategy
- Set the stage for a healthy relationship long after the ink has dried
- Make promises you can keep
- Gain your adversaries’ trust in high-stakes talks
- Know when to walk away
Other books you might be interested:
- 9781422162477 HBR on Aligning Technology with Strategy
- 9781422162545 HBR on Finding & Keeping the Best People
- 9781422172391 HBR on Making Smart Decisions
- 9781422162514 HBR on Communicating Effectively
- 9781422162521 HBR on Increasing Customer Loyalty
- 9781422162552 HBR on Reinventing Your Marketing
- 9781422172230 HBR on Advancing Your Career
- 9781422162347 HBR on Building Better Teams
- 9781422162583 HBR on Fixing Health Care from Inside & Out
- 9781422162569 HBR on on Greening Your Business Profitably
Harvard Business Review on Building Better Teams May 11, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business Leaders, communication, emotional competency, Emotional Intelligence, Harvard Business Review, HBR, Leadership, leadership development, self-help
comments closed
Harvard Business Review on Building Better Teams
Author: HARVARD BUSINESS REVIEW
ISBN: 9781422162347 / 1422162346
©2011 | 1st Edition | 240 pages | Paperback
Pub Date: MAY-11
Price: US$ 22.00
Not for Sale in India, Sub-Continent & Nepal
Most teams underperform. Yours can beat the odds.
If you need the best practices and ideas for superior team building–but don’t have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: boost team performance through mutual accountability, motivate large, diverse groups to tackle complex projects, increase groups’ emotional intelligence, reverse the fortunes of a struggling team, prevent decision deadlock, extract results from a bunch of touchy superstars, fight constructively with top-management colleagues, and ensure productivity in far-flung teams.
This collection of HBR articles will help you:
- Boost team performance through mutual accountability
- Motivate large, diverse groups to tackle complex projects
- Increase groups’ emotional intelligence
- Reverse the fortunes of a struggling team
- Prevent decision deadlock
- Extract results from a bunch of touchy superstars
- Fight constructively with top-management colleagues
- Ensure productivity in far-flung teams
Other books you might be interested:
- 9781422162477 HBR on Aligning Technology with Strategy
- 9781422162545 HBR on Finding & Keeping the Best People
- 9781422172391 HBR on Making Smart Decisions
- 9781422162514 HBR on Communicating Effectively
- 9781422162521 HBR on Increasing Customer Loyalty
- 9781422162552 HBR on Reinventing Your Marketing
- 9781422172230 HBR on Advancing Your Career
- 9781422162583 HBR on Fixing Health Care from Inside & Out
- 9781422162569 HBR on on Greening Your Business Profitably
- 9781422162576 HBR on Winning Negotiations
Curation Nation March 7, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: advertise, advertising, aggregate, aggregating, aggregation, archive, archiving, Assets, brand, branding, business message, communicate, communication, competitive advantage, CRM, cull, customer relationship, digital, Digital Curation Centre, Drudge, expert, Facebook, gather, Huffington, LIMS, maintain, maintenance, market research, marketing strategy, metadata, multi-level, multilevel, myspace, preservation, preserve, preserving, product, product development, promotion, research, retrieval, retrieve, ROI, SCARP, search, Search Engine Optimization, select, selecting, selection, SEO, Social Media, Social Networking, target market, value
comments closed
Curation Nation
How to Win in a World Where Consumers are Creators
Author: Steven Rosenbaum
ISBN: 9780071760393 / 0071760393
©2011 | 1st Edition | 304 pages | Hardback
Pub Date: FEB-11
Price: US$ 28.00
Learn More
Business Leaders Are Buzzing About Curation Nation
Let’s face it, we’re drowning in data. Our inboxes are flooded with spam, we have too many “friends” on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard.
Fortunately, there is a new magic that makes the Web work. It’s called curation, and it enables people to sort through the digital excess and find what’s relevant.
In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future.
Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth and depth and provides a measure of human sorting and filtering that search engines simply can’t achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.
In Curation Nation, Rosenbaum “curates the curators” by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.
As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world. Understand it now, join in early, and reap the many benefits Curation Nation has to offer.
Learn more at CurationNation.org.
Praise for Curation Nation
“An indispensible guide to the brave new media world.”
—Arianna Huffington, editor in chief, the Huffington Post
“Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people—creative, smart, hip—who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us.”
—Daniel H. Pink, New York Times bestselling author of Drive
“A testament to the strategic mind of a genius and a road map for developing engaging consumer experiences by curating content around your brand.”
—Bonin Bough, Global Director, Digital and Social Media, PepsiCo
“Perfectly on-trend—an insightful guide to the future. So entertaining you won’t put it down.”
—Chris Meyer, author of Blur
“Read this book. Embrace curation, and you’ll be ready to ‘crush it’ with focus and passion in the noisy new world of massive data overload.”
—Gary Vaynerchuk, New York Times bestselling author of Crush It
“Provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience.”
—Tony Hsieh, CEO, Zappos.com, and New York Times bestselling author of Delivering Happiness
“Our best hope for sorting the good from the mediocre in our increasingly overwhelming media landscape.”
—Clay Shirky, author of Cognitive Surplus and Here Comes Everybody
Publicity
-
Steve Rosenbaum discussed CURATION NATION on NPR’s “On the Media”, Feb 25. To listen/read, please click HERE
-
CURATION NATION is highlighted in an article about the new breed of digital curators for entrepreneurs in the Business Insider, an influential site that with more than one million visitors/month. To read, please click HERE
About the Author
Steven Rosenbaum is an entrepreneur, filmmaker, and digital curator. He created MTV’s groundbreaking user-generated video show MTV Unfiltered and directed the award-winning 9/11 documentary 7 Days in September. Rosenbaum is the CEO of Magnify.net, the largest real-time video aggregation and curation engine on the Internet. He lives in New York City.
Not for Free February 28, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business Model, communication, Computing, customers, Media, revenue, Strategy
comments closed
Not for Free
Revenue Strategies for a New World
ISBN: 9781422131671 / 142213167X
©2011 | 1st Edition | 224 pages | Hardback
Pub Date: FEB-11
Price: US$ 29.95
Book Preview | Learn More
Not for Sale in India, Sub-Continent & Nepal
What can you do to ensure that you have a business model that will work today and in the future? Create new revenue models, advises Saul J. Berman in Not for Free. The most important strategy now is wringing new income streams from existing assets, physical and digital, by exploiting new segments, new uses and new value additions.
Using the media industry, the canary in the coalmine for business model disruption, as a starting point, Berman explores the revenue strategies that are working, and the ones that are failing, in this new world. Drawing on examples from a variety of industries like Progressive Insurance, Rent the Runway, Castrol, Redbox, Mint and many others, Berman guides you through the opportunities and pitfalls of new revenue strategies.
Timely and practical, Not for Free tackles a problem plaguing all companies: growing revenue organically in the near term.
About the Author
Saul J. Berman is the Global Lead Partner for Strategy & Innovation and Growth practices at IBM Global Business Services and leads IBM’s annual CEO studies. He has over 25 years of consulting experience advising senior executives of large corporations as well as startups, focusing on competitive positioning, business strategy and planning, and business model innovation.
The Dentsu Way November 22, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: advertise, advertising, book, brand, branding, business message, communicate, communication, competitive advantage, consumer behavior, CRM, customer relationship, Facebook, four p's, guerilla, Guide, How-to, market research, marketing strategy, media relations, messaging, multi-level, multilevel, my space, myspace, opt in, pr, product, product development, promotion, public relations, publicity, ROI, Search Engine Optimization, SEO, Social Media, Social Networking, target market, value
comments closed
The Dentsu Way
Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency
Authors: Kotaro Sugiyama, Tim Andree
ISBN: 9780071748124 / 0071748121
©2011 | 1st Edition | 320 pages | Hardback
Pub Date: NOV-10
Price: US$ 28.00
Learn More
The breakthrough marketing strategy from the world’s most innovative advertising agency
One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy–and now it’s being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu’s Cross Switch model meets it head on.
The Dentsu Way shares proven tactics for getting your message to consumers and creating “scenarios” to move them through calibrated Contact Points to meet whatever specific goal you set.
This game-changing book:
- Explains Dentsu’s 110-year history and unique service structure, as well as its broad range of business fields
- Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST
- Provides nine of Dentsu’s newest original tools and analysis methods
Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
For over 100 years, Dentsu has spearheaded marketing innovation around the world. In The Dentsu Way, two of the company’s highest-level executives reveal the organization’s groundbreaking strategy for meeting the challenges of today’s fragmented media landscape, populated by consumers who are increasingly selective about where, when, and how they retrieve information.
Today, Dentsu is employing a new model to promote a fresh way of thinking about marketing and remove the guesswork from the decision-making processes. That model is called Cross Switch.
The Dentsu Way provides a comprehensive description of Cross Switch and explains how you can use it to create “scenarios” to move targets and capture their hearts through appropriately calculated Contact Points. It is a highly effective strategy to:
- Get consumers’ attention in an era of overwhelming information
- Gain broader and deeper consumer involvement
- Measure the performance of every campaign
The authors discuss how you can apply Dentsu’s revolutionary framework to develop your own strategies. You will discover how to achieve any marketing goal–from building a brand to boosting sales. This book reveals the biggest secret in marketing today.
Dentsu is headquartered in Tokyo and has more than 19,000 employees in 139 subsidiaries in Japan, the United States, the United Kingdom, Russia, China, Brazil, India and more than 20 other countries.
About the Authors
Kotaro Sugiyama: Senior Vice President, Dentsu
Internationally renowned creator served as a jury member at the Cannes International Advertising Festival for two years. Also a leader of the Digital business in Dentsu since 1999. He is a unique figure that is conversant with both traditional ads and digital marketing.
Tim Andree: Executive Officer, Dentsu
Offers a unique perspective as a former client with over 25 years of global marketing and communications experience at companies such as Toyota, Canon, NBA and BASF. In 2008, just two years after joining Dentsu, he was named the first non-Japanese Executive Officer. He currently oversees Dentsu’s operations in the Americas and Europe.
The Dentsu Cross Switch Team was formed to develop new concepts and methods to implement Cross Communications for the Dentsu Group’s more than 6,000 clients.
Publicity
- Bloomberg BusinessWeek.com: New Business Titles, Nov. 4
Related Titles
-
9780071477840 The Starbucks Experience
-
9780071548335 The New Gold Standard
The Laws of Charisma: How to Captivate, Inspire, and Influence for Maximum Success September 7, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Self-Improvement.Tags: aptivate, communication, Empowered, influence, inspire, Interpersonal Communication, Kurt W. Mortensen, Publishers Weekly, success, The Laws of Charisma
comments closed
The Laws of Charisma
How to Captivate, Inspire, and Influence for Maximum Success
Author: Kurt W. Mortensen
ISBN-13: 9780814415917
ISBN-10: 0814415911
©2011 | 1st Edition | 208 pages , Hardcover
Pub Date: October 2010
Price: US$ 21.95
Book Excerpt | Learn More
When you speak…are people influenced?
Some people have the ability to enter a room and draw instant attention, effortlessly exuding charm, radiating energy and a commanding presence. That enviable quality is called charisma…and those who have it are better able to influence what gets done and ultimately achieve what they want. To some extent, it’s innate—but with a few simple principles anyone can develop a more charismatic and compelling presence.
Filled with practical, powerful tools, exercises, and assessments, The Laws of Charisma explores the vital skills and traits anyone can use to earn trust, generate interest, and motivate others. Focusing on the four core elements of charisma, this book shows readers how to:
• Radiate confidence, passion, power, and optimism.
• Combine purpose, creativity, competence, and focus to inspire commitment.
• Influence others by improving communication skills.
• Persuade and empower anyone by creating instant rapport.
Charisma is the key that will unlock the door to improved relationships, greater income…and enhanced success in every area of life. The Laws of Charisma is all anyone needs to bring out the charismatic person within.
About the Author
KURT W. MORTENSEN is one of America’s leading authorities on persuasion, motivation, and influence. A highly sought-after consultant, trainer, seminar leader, and speaker, he is the author of Maximum Influence and Persuasion IQ.
Review
“For readers early in their careers or who are stuck in a rut, this work might offer a practical look at possible blind spots or ‘perception biases’ and fundamental skills to work on. For bosses, the straight-forward tips might provide a safe and constructive teaching tool.” –Publishers Weekly
Everything I Know about Marketing I Learned From Google July 5, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Marketing & Advertising.Tags: ad blocking, advertise, advertising, advertising network, affiliate, Audio, banner ad, banner blindness, best practices, beyond the banner, blog, blogging, book, bookmark, Bookmarking, brand, Brand Building, branding, business message, button ad, buzzword, caching, click-through, click-through rate (CTR), clicks, communicate, communication, competitive advantage, consumer behavior, content, Content Sharing, conversion rate, cookie, cost-per-action (CPA), cost-per-click (CPC), CPM, CRM, customer acquisition costs, customer relationship, customers, description tag, direct marketing, DM, do-it-yourself, doorway domain, doorway page, e-mail, eBook, email spam, exposure outlets, Facebook, FFA, four p's, Four Pillars of Profit Driven Marketing, frequency cap, Get Rich With Twitter, guerilla, guerrilla, Guide, hit, house ads, How to Make Money with Your Blog, How to Sell Anything on eBay . . . and Make a Fortune!, How-to, HTML banner, hybrid model, IM, impressions, incentivized traffic, Indirect Marketing, interstitials, invisible Web, keyword, keyword density, keyword marketing, keyword research, keywords tag, link popularity, link text, LinkedIn, log file, manual submission, market research, marketing, Marketing Demystified, marketing strategy, Marketing Warfare, media relations, messaging, meta tag generator, meta tags, metrics, microblog, microblogging, mousetrapping, multi-level, multilevel, my space, myspace, network, Networking, networks, online, online advertising, online searches, online traffic, opt in, opt-out, page view, pagejacking, partner, Partnership, pay per click (PPC), pay per click search engine, pay per lead (PPL), pay per sale (PPS), pop-under ad, pop-up ad, position, positioning, pr, product, product development, promote, promotion, public relations, publicity, rate card, rates, rectangle ad, rep firm, Repositioning, rich media, ROI, run-of-network (RON), run-of-site (ROS), search, Search Engine Optimization, search engine spam, search engine submission, search spy, self-serve advertising, Seminar, SEO, site stickiness, skyscraper ad, SMM, social, social network, Social Networking, spam, sponsorship, surround session, target market, text ad, The Next Evolution of Marketing, title tag, top 10, trade shows, trick banner, Turn Clicks into Customers, Twitter, underdelivery, unique visitors, URL, value, vertical banner, video, viral, volunteer directory, web, Web site traffic, webinars, website, Word of Mouth, YouTube
comments closed
Everything I Know about Marketing I Learned From Google
Authors: Goldman, Aaron
ISBN-13: 978-0-07-174289-4
ISBN-10: 0071742891
©2010 | 1st Edition | 256 pages , Hardcover
Pub Date: August 2010
Price: US$ 26.95
Author’s Blog | Learn More
Want Market Share? Google It!
In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects.
You’ll learn how to do everything from initiating digital “conversations” with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world’s most innovative brands that have integrated lessons from Google into their own marketing strategy. You’ll see how:
- Apple is Googling its customers to remain relevant to their passion points
- GE is Googling its marketing plans by selling altruism
- Threadless is Googling its products by tapping the wisdom of crowds
- Barack Obama Googled his way to the top of the world
And now you, too, can Google your business to build meaningful connections with more customers than ever!
About the Author
Aaron Goldman (Chicago, IL) is a ten-year digital marketing veteran and Founder and Managing Partner of Contextual, a company that brings together buyers and sellers of digital marketing solutions. Services include digital marketing consulting and representation for marketers, agencies, media companies, and technology providers.
Before starting Connectual, Goldman was VP, Marketing & Strategic Partnerships for Resolution Media, an Omnicom Media Group Company. During his nearly five years at Resolution Media, Goldman helped grow the company from eight employees to over 100 at its peak and $200+ million in annual search media billings. In his role on the executive team, Goldman managed corporate marketing, industry relations, and business development, landing new accounts like Bank of America, Dell, Gatorade, Hertz, FedEx, Frito Lay, Lowe’s, and State Farm, among others.
Goldman currently serves on the executive board of directors for the Chicago Interactive Marketing Association (CIMA). He has been published in iMediaConnection and DMNews, quoted in the New York Times, and has a regular column in MediaPost’s Search Insider. Goldman has been a guest lecturer on the topic of online marketing for the American Advertising Federation (AAF) and University of Illinois at Urbana-Champaign. He’s also a frequent speaker at industry trade shows such as ad:tech, SES, OMMA, and Search Insider Summit.
Publicity
- Book was featured in Investor’s Business Daily (circ. 131,959) in an article on social media marketing. To read, please click HERE .
- Book Review on getAbstract.com
McGraw-Hill Education (Asia)
