Brand Real March 2, 2012
Posted by McGraw-Hill Education (Asia) in Marketing & Advertising.Tags: branding, Business, consulting, customer experience, customer service, entrepreneurship, Internet Marketing, marketing, Online Marketing, personal branding
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Brand Real
How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Author: Laurence Vincent
ISBN: 9780814416761 / 0814416764
©2012 | 1st Edition | 272 pages | Hardback
Pub Date: MAR-12
Price: US$ 25.00
To create an exceptional brand experience, remember that sometimes less is more.
Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere.
Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies.
Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands—logos, advertising, imagery, communications—directly to the core elements of business strategy and forge a powerful and lasting connection with their customers.
About the Author
Laurence Vincent leads the strategy practice at the Los Angeles office of Siegel+Gale, one of the world’s premier strategic branding companies. His clients have included Coca-Cola, MasterCard, Microsoft, National Football League, Qualcomm, Sony Playstation, Southwest Airlines, The Four Seasons, The Home Depot, and vitaminwater.
The Wall Street MBA March 2, 2012
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: accounting, Business, business education, Business School, corporate finance, entrepreneurship, Finance, MBA, Networking, personal mba, productivity, wall street
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The Wall Street MBA
Author: Reuben Advani
ISBN: 9780071788311 / 007178831X
©2012 | 2nd Edition | 272 pages | Paperback
Pub Date: DEC-11
Pages: US$ 22.00
Book Preview | Learn More
From the collapse of once high-flying stocks to the financial news media’s blow-by-blow coverage of countless financial scandals, the last few years have witnessed a financial horror story of epic proportions. The cost of these recent events has been ultimately borne by the investor and the consumer public, and the misguidance of investment analysts, bankers, accountants, and corporate managers has undermined the public’s trust in these individuals and the institutions they serve. As a result, it is now more imperative than ever for working professionals, whose lives, investment portfolios, and bank accounts have been compromised by the carelessness of others, to seek and comprehend the basics of corporate finance and corporate accounting.
For the past five years, The Wall Street MBA has been helping both novice and experienced professionals across a wide range of career disciplines maneuver the world of corporate accounting and finance with a heightened sense of confidence. Now, at a time when readers need it most, Reuben Advani provides important updates to the first edition of The Wall Street MBA while retaining the foundations that have made this comprehensive primer to the major concepts covered in a standard MBA finance and accounting program so perennially successful. Peppered with true stories and amusing anecdotes, this concise, easy-to-read, and interactive resource teaches MBA concepts by applying theory to real-life examples. Readers will learn how to review financial statements, analyze earnings, detect fraud, assess stock prices, value companies, and structure mergers and acquisitions, among other exercises.
Endorsement
“Finally, the book which may put Harvard Business School out of business. A must-read for all professionals who seek strong financial expertise.”
—Rick Rickertsen, Managing Partner, Pine Creek Partners; author of Buyout
“Terrific overview of corporate finance and accounting that even the nonfinancial professional will find useful.”
—Ken Glazer, former Senior Competition Counsel, The Coca-Cola Company
“The Wall Street MBA distills a broad swath of corporate finance and financial reporting concepts into a concise, practical, and easily accessible format.”
—Robert Borghese, lecturer, The Wharton School; author of M&A from Planning to Integration
About the Author
Reuben Advani (Philadelphia, PA) is the founder and president of TeleStrat Consulting, Inc., a financial advisory boutique that specializes in corporate valuation. In addition, Mr. Advani launched a popular series of MBA-style seminars that are offered at corporations and law firms in the United States and Europe. Mr. Advani began his career with Morgan Stanley & Co., Inc., where he worked in the firm’s corporate finance division. In this capacity, he performed detailed valuation analysis on acquisition targets for Fortune 500 companies and oversaw the coordination of several debt and equity issuances. Mr. Advani’s next position was with Sony Corporation of America, where he was active in the development of Sony’s online initiatives. Mr. Advani has provided consulting services to companies throughout the United States and Latin America and has held interim positions, including CFO and COO, with several of them. He is a frequent speaker on topics ranging from corporate valuation to financial reporting. Mr. Advani holds a BA from Yale University, earned an MBA from The Wharton School, and serves as an adjunct professor of finance at Drexel University.
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The IKEA Edge November 11, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Leadership.Tags: Biography, company profiles, Corporate Culture, entrepreneurship, ikea, Leadership, management, Sweden
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The IKEA Edge
Building Global Growth and Social Good at the World’s Most Iconic Home Store
Author: Anders Dahlvig
ISBN: 9780071777650 / 0071777652
©2012 | 1st Edition | 208 pages | Hardback
Pub Date: DEC-11
Price: US$ 26.00
Learn More
IKEA’s former CEO reveals the unique strategy he used to lead his company to profit and growth through the worst global financial crisis in history
With Anders Dahlvig at the helm from 1999-2009, IKEA enjoyed unprecedented success. The furniture giant averaged 11% yearly sales growth and annual operating profits in excess of 10%. The company hired more than 70,000 new employees and opened new stores in the emerging markets of Eastern Europe, Asia, and the Middle East. All this in the midst of a global recession that hit the retail furniture industry particularly hard.
The IKEA Edge reveals the strategy Dahlvig used to thrive in both good and bad times—a combination of traditional business goals like profit and growth and the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as opposites, are not only compatible, but can work in harmony to benefit the organization, employees, customers, and the world at large.
Praise for The IKEA Edge
“A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage.”
—Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001
“With Anders Dahlvig’s recommendations, we could solve many of the world’s problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool.”
—Gordon Roddick, cofounder of The Body Shop
“The IKEA Edge is a fascinating case study of an entrepreneurial company’s growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a ‘good,’ value-driven company and managing for profit. Anders Dahlvig proves it can be done.”
—Antonia Axson Johnson, Chairperson, Axel Johnson AB
Publicity
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Fast Company’s environmental channel, Co.Exist, ran an excerpt from the book on Nov. 14. To read, please click HERE
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CNNMoney – Fortune The Weekly Read poated an article “Ikea: Furniture for the rest of us” on Dec. 9. To read, please click HERE
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Inc.com – Serial CEO by Margaret Heffernan published an article “Ikea’s Former CEO on How to Collaborate” on Dec. 13. To read, please click HERE
About the Author
Anders Dahlvig is the former president and CEO of the Swedish furniture store chain, IKEA. Dahlvig started working for IKEA in 1984 and has held various positions since, including Store Manager, Country Manager of United Kingdom and Vice President, Europe. He assumed his current position in 1999 and has received various recognitions for IKEA Group’s work to promote diversity. Dahlvig is a member of European Retail Round Table and received the Swedish award for Good Environmental Leadership in 2002 for his independent and persistent work with environmental sustainability issues. In 2006, he also received the U.S. Foreign Policy Association’s Global Social Responsibility award. Dahlvig is a regular keynote speaker at international conferences. He earned a B.S. in business administration from Lund University and a Master’s degree in economics from University of California, Santa Barbara.
Other books you might be interested:
- 9780071759137 Managers, Can You Hear Me Now
What Would Steve Jobs Do? October 18, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: Business, entrepreneurship, Investing, Small Business
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What Would Steve Jobs Do?
Think Different and Win
Author: Peter Sander
ISBN: 9780071792745 / 0071792740
©2012 | 1st Edition | 240 pages | Hardback
Pub Date: DEC-11
Price: US$ 22.00
Learn More
Lead and succeed like the world’s greatest business innovator
When it comes to Steve Jobs, everyone from business journalists to the average iPod owner asks the same question: “How did he do it?”
Anyone facing practical business challenges on a daily basis, though, reframes the question to “What would Steve Jobs do?”
Finally, someone answers the question in a way that gives business owners and managers something to work with. What Would Steve Jobs Do? breaks down Jobs’s genius into six manageable parts, which you can use to face today’s toughest business challenges and transform your company into an Apple-style industry leader.
Learn how Jobs viewed the customer. Find out how he built Apple’s culture. Discover his pioneering approaches to marketing, branding, team building, and leading.
Running a successful business today is tougher than it has been in generations—if not ever. No one understood this better than Steve Jobs. He is gone, but his legacy of business creativity and innovation is unparalleled. Surmount every challenge that comes your way and take your business to new heights using these lessons from the greatest innovator of our time.
About the Author
Peter Sander (Granite Bay, CA) is an author, researcher, and consultant in the fields of business, personal finance and location reference. He has written or collaborated on twenty seven books, including The 100 Best Technology Stocks You Can Buy 2012, The Innovation Playbook, The Dentsu Way, Value Investing for Dummies, The 100 Best Stocks You Can Buy 2012, 101 Things Every American Should Know About Economics, and the Cities Ranked & Rated series. He is also the author of numerous articles and columns on investment strategies. He worked for 21 years as a marketing program manager for a major Silicon Valley tech firm and has an MBA from Indiana University.
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9780071636087 The Presentation Secrets of Steve Jobs
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9780071748759 The Innovation Secrets of Steve Jobs
True North Groups September 15, 2011
Posted by McGraw-Hill Education (Asia) in Leadership.Tags: Bill George, entrepreneurship, Leadership, management, true north group
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True North Groups
A Powerful Path to Personal and Leadership Development
Authors: Bill George, Doug Baker
ISBN: 9781609940072 / 1609940075
©2011 | 1st Edition | 216 pages | Paperback
Pub Date: SEP-11
Price: US$ 17.95
Excerpt | Learn More
For the millions of people who are searching for greater meaning and intimacy in their lives, this book will help them to grow as leaders and as people—and to stay on course to their True North.
Drawing on recent research in psychology and sociology, George and Baker explain why these groups are so critical to our personal and professional success. They cover every detail from choosing members, establishing norms, and dealing with conflicts to evaluating progress and deciding when it’s time to restructure. True North Groups provides a wealth of practical resources, including suggested topics for the first twelve meetings advice on facilitating groups, techniques to evaluate group satisfaction, and much more.
“At various times,” George and Baker write, “a True North Group will function as a nurturer, a grounding rod, a truth teller, and a mirror. At other times the group functions as a challenger or an inspirer. When people are wracked with self-doubts, it helps build their courage and ability to cope.”
All too often, we find ourselves forced to confront life’s challenges on our own. What we need is an intimate group with whom we can examine our beliefs and share our lives. For the past thirty-five years, Bill George and Doug Baker have found the answer in True North Groups—small groups that gather regularly to explore members’ greatest challenges. These groups provide opportunities for the honest conversations essential to develop the self-awareness, compassion, emotional intelligence, and authenticity required to be inspired human beings and inspiring leaders.
About the Authors
Bill George is a professor of management practice at Harvard Business School and is the former chairman and CEO, Medtronic Inc. He is a board member of ExxonMobil, Goldman Sachs, Carnegie Endowment, World Economic Forum USA, and Tyrone Guthrie Theater. He is the author of four bestselling books: Authentic Leadership (2003), True North (2007), Finding Your True North: A Personal Guide (2008), and 7 Lessons for Leading in Crisis(2009).
Doug Baker is founder and co-principal of Conversations of Consequence, an organization that creates small growth groups directed toward leaders in their communities. He is the retired senior vice president of human resources, American Express Financial Advisors. He has taught at the University of St. Thomas and at Gustavus Adolphus University.
Publicity
- Fortune Magazine online ran an article “The Church of B-school” on TRUE NORTH GROUPS, September 14. To read, pls click HERE
The Zappos Experience September 12, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: branding, Business, business leadership, customer service, Enchantment, entrepreneurship, exceptional service-profit, Guy Kawasaki, marketing, profitable customer service design
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The Zappos Experience
5 Principles to Inspire, Engage, and WOW
Author: Joseph Michelli
ISBN: 9780071749589 / 0071749586
©2012 | 1st Edition | 256 pages | Hardback
Pub Date: OCT-11
Price: US$ 25.00
Sample Ch01 | Learn More
ZAPPOS. The name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives.
Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does it—and how you can do it in your industry.
The Zappos Experience takes you through—and beyond—the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-today basis while providing the “big picture” leadership methods that have earned the company $1 billion in annual gross sales during the last ten years—with almost no advertising. Michelli breaks the approach down into five key elements:
- Serve a Perfect Fit—create bedrock company values
- Make it Effortlessly Swift—deliver a customer experience with ease
- Step into the Personal—connect with customers authentically
- S T R E T C H—grow people and products
- Play to Win—play hard, work harder
When you enhance the customer experience, increase employee engagement, and create an energetic culture, you can’t help but succeed. Zappos has woven these five key components into a seamless strategy that’s the envy of business leaders.
Now that strategy is yours.
With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it.
Endorsement
“In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic.”
—Eric Ryan, method cofounder and person against dirty
“If you’re looking for an inspirational path for creating a likable, trustworthy, and wow! organization, you’ve hit the mother lode.”
—Guy Kawasaki, former chief evangelist of Apple and author of Enchantment: The Art of Changing Hearts, Minds, and Actions
“This book provides a roadmap to a successful business by taking inspiration and examples from one of the most innovative, progressive companies of our time. Don’t just read it; use it.”
—Tony Hawk, professional skateboarder and author of HAWK —Occupation: Skateboarder and How Did I Get Here? The Ascent of an Unlikely CEO
“Thanks to Joseph Michelli, you can learn exactly how Zappos hit it big and how you can too. By using the five principles Joseph has distilled, you can supercharge your efforts and start down the path to legendary success.”
—Mark Sanborn, President, Sanborn & Associates, Inc., and author of The Fred Factor and You Don’t Need a Title to Be a Leader
“Often, business owners look at media darlings like Zappos with their mouths agape, full of awe but unable to take action. For those eager to do more than watch, Joseph Michelli deconstructs the Zappos story and makes it attainable.”
—Seth Godin, author of Poke the Box
About the Author
Joseph A. Michelli, Ph.D., is an internationally sought-after speaker, author, and organizational consultant. His book, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, published by McGraw-Hill, regularly achieved bestseller status on the Wall Street Journal (6 weeks), BusinessWeek (5 months), and USA Today (8 weeks) lists. He has been featured on television programs such as The Glenn Beck Show and CNBC’s “On the Money” and has conducted hundreds of radio and print interviews. His other books include The New Gold Standard about service excellence at The Ritz-Carlton Hotel Company and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the “World Famous” Pike Place Fish Market in Seattle.
Book Review
Other books you might be interested:
- 9780071477840 The Starbucks Experience
- 9780071478151 The Disney Way
- 9780071548335 The New Gold Standard
From Idea to Success September 1, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, Economics, entrepreneurship, Finance, Leadership, management, New Business Enterprises, Small Business, Systems & Planning
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From Idea to Success
The Dartmouth Entrepreneurial Network Guide for Start-Ups
Authors: Gregg Fairbrothers, Tessa Winter
ISBN: 9780071760799 / 0071760792
©2011 | 1st Edition | 416 pages | Hardback
Pub Date: JUL-11
Price: US$ 28.00
Introduction | Learn More
For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainum.
Today a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace.
In From Idea to Success, entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea—any idea—from major technology innovations, to consumer products or services, to social enterprises, From Idea to Success shows you how to bring it to fruition.
This A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts:
Step 1: Focusing and Refining Your Idea
Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking
Step 2: Business Planning Best Practices Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues right the first time
Step 3: Managing Your Company Build your negotiating, selling, and decision-making skills; manage your finances; correct your course (you’ll have to, at least once!); manage the transition to a healthy, growing business
Building a vibrant company based on your own creativity and hard work is one of the most fulfilling human enterprises there is. With this book and your own experience you can think and act like a successful entrepreneur from the very start.
About the Authors
Gregg Fairbrothers is an adjunct business professor at Dartmouth’s Tuck School of Business, founding director of Dartmouth Entrepreneurial Network (DEN), and founding director of the Dartmouth Technology Center. He has managed and founded oil exploration and production companies on three continents.
Tessa Winter is a 2009 graduate of Dartmouth College and experienced non-profit entrepreneur. She is currently studying medicine at Dartmouth Medical School.
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What to Ask the Person in the Mirror August 17, 2011
Posted by McGraw-Hill Education (Asia) in Leadership.Tags: Business, Enchantment, entrepreneurship, Guy Kawasaki, marketing, relationship marketing
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What to Ask the Person in the Mirror
Critical Questions for Becoming a More Effective Leader and Reaching Your Potential
Author: Robert Kaplan
ISBN: 9781422170014 / 1422170012
©2011 | 1st Edition | 224 pages | Hardback
Pub Date: AUG-11
Price: US$ 26.95
Learn More
Not for Sale in India, Sub-Continent & Nepal
Successful leaders know that leadership is less often about having all the answers-and more often about asking the right questions. The challenge lies in being able to step back, reflect, and ask the key questions that are critical to your performance and your organization’s effectiveness.
In “What to Ask the Person in the Mirror”, HBS professor and business leader Robert Kaplan presents a process for asking the big questions that will enable you to diagnose problems, change course if necessary, and advance your career.
He lays out areas of inquiry, including questions such as:
- Do I clearly articulate my vision and top priorities?
- Does the way I spend my time enable me to achieve my top priorities?
- Do I give subordinates timely and direct feedback they can act on? Have I developed a succession roadmap?
- Is my leadership style still effective, and does it reflect who I truly am?
This highly readable and practical guide helps you learn to ask the right questions-and work through the answers in ways that are right for you. By asking these questions, you can craft new strategies for staying on top of your game.
About the Author
Harvard Business Review on Succeeding as an Entrepreneur July 14, 2011
Posted by McGraw-Hill Education (Asia) in Entrepreneurship.Tags: Business, entrepreneurship, Investing, Leadership, management, Small Business
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Harvard Business Review on Succeeding as an Entrepreneur
Author: HARVARD BUSINESS REVIEW
ISBN: 9781422172247 / 1422172244
©2011 | 224 pages | Paperback
Pub Date: JUL-11
Price: US$ 22.00
Learn More
Not for Sale in India, Sub-Continent & Nepal
Great entrepreneurs don’t take risks. They manage them. If you need the best practices and ideas for launching new ventures–but don’t have time to find them–this book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- zero in on your most promising prospects, set a clear direction for your start-up,
- test and revise your assumptions along the way,
- tackle risks that could sabotage your efforts,
- carve out opportunities in emerging markets,
- launch a start-up within your company, and
- hand over the reins when it’s time.
This collection includes these best-selling HBR articles:
- Beating the Odds When You Launch a New Venture,
- Finding Competitive Advantage in Adversity,
- The Questions Every Entrepreneur Must Answer,
- Making Social Ventures Work,
- The Global Entrepreneur,
- Giving Up the CEO Seat,
- The Founder’s Dilemma,
- Why Entrepreneurs Don’t Scale,
- Meeting the Challenge of Corporate Entrepreneurship.
Other books you might be interested:
- 9781422162477 HBR on Aligning Technology with Strategy
- 9781422162545 HBR on Finding & Keeping the Best People
- 9781422172391 HBR on Making Smart Decisions
- 9781422162514 HBR on Communicating Effectively
- 9781422162521 HBR on Increasing Customer Loyalty
- 9781422162552 HBR on Reinventing Your Marketing
- 9781422172230 HBR on Advancing Your Career
- 9781422162347 HBR on Building Better Teams
- 9781422162583 HBR on Fixing Health Care from Inside & Out
- 9781422162569 HBR on on Greening Your Business Profitably
- 9781422162576 HBR on Winning Negotiations
- 9781422162613 HBR on Inspiring & Executing Innovation
- 9781422162606 HBR on Managing Supply Chains
- 9781422162620 HBR on on Rebuilding Your Business Model
- 9781422162637 HBR on Thriving in Emerging Markets
- 9781422162644 HBR on Collaborating Effectively
Growth or Bust! July 6, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, entrepreneurship, Investing, Small Business
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Growth or Bust!
Proven Turnaround Strategies to Grow Your Business
Author: Mark Faust
ISBN: 9781601631626 / 1601631626
©2011 | 1st Edition | 224 pages | Paperback
Pub Date: JUL-11
Price: US$ 15.99
Now more than ever, company leaders need fresh ideas about how to grow their organization’s sales and profits. Growth or Bust! is a manual that can be used by any company leader for finding untapped growth potentials. Whether used by a single member of a management team or as a workbook throughout the company, Growth or Bust! will teach you how to:
- Build a growth strategy that will leverage all facets of your organization
- Initiate innovation process for increasing sales and profits
- Mine the untapped potential within your existing customer base
- Get more productivity out of your team
- And much, much more
Growth or Bust! is a toolbox of growth for top management, sales and marketing management, and entrepreneurs in any business or industry. It will help you to see what you can implement directly as well as where you can foster new or accelerated growth in other parts of your organization.
About the Author
Since founding Echelon Management International in 1990, Mark Faust has consulted with hundreds of companies, organizations, and associations on how to foster sales growth. He has interviewed Fortune 500 CEOs as well as many turn-around CEOs on growth strategies for his regularly published columns.
Faust has worked with companies such as P&G, IBM, Monsanto, Apple, Syngenta, Bayer, and John Deere, as well as smaller closely held organizations, second- and third-generation family-owned companies, government agencies, and nonprofits. He has been an adjunct COO, a vice president of sales, advisor on company boards and an adjunct professor at the University of Cincinnati and Ohio University.
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- 9781564148131 The Small Business Owner’s Manual
- 9781601630230 Managing the Unmanageable
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