Winning in Emerging Markets April 8, 2010

Winning in Emerging Markets:
A Road Map for Strategy and Execution

Authors: Khanna, Tarun; Palepu, Krishna
ISBN-13: 978-1-4221-6695-6
ISBN-10: 1422166953
©2010 | 1st Edition | 288 pages , Hardcover
Pub Date: April 2010
Price: US$ 35.00
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Most books thus far on emerging markets are either investing-oriented (Mobius, Pereiro), or country- or market-specific (Farrell, Lindahl), or descriptive (Friedman, van Agtmael). No book has definitively targeted the corporate strategists who need a practical framework and assessment tools for analyzing emerging markets, identifying new business opportunities, and planning strategy and execution.

This book does just that. Rather than defining emerging markets by particular size or growth qualifications, Palepu and Khanna argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations. Credit card systems, intellectual property adjudication, and data research firms are all market intermediaries taken for granted in advanced economies, for example, and operating without them poses specific challenges–as well as major opportunities.

Building upon of the authors’ series of popular HBR articles on the topic, the book gives managers a systematic framework for assessing the institutional context of any emerging market so that they can spot institutional voids, position themselves in the market, and finally build execution strategies that factor in an informed prognosis of that market’s future.

About the Authors

Krishna G. Palepu is the Ross Graham Walker Professor of Business Administration and Senior Associate Dean for International Development, at the Harvard Business School. Palepu’s current research and teaching activities focus on strategy and governance. Palepu has published numerous academic and practitioner-oriented articles and case studies on these issues. In the area of strategy, his recent focus has been on the globalization of emerging markets, particularly India and China, and the resulting opportunities and challenges for western investors and multinationals, and for local companies with global aspirations.

Tarun Khanna studies and works with multinational and indigenous companies and investors in emerging markets worldwide. His current research focuses on understanding the drivers of entrepreneurship worldwide. As part of the Emerging Giants project, he seeks to understand how to build world-class companies from emerging markets worldwide. His recent book, Billions of Entrepreneurs: How China and India Are Reshaping Their Futures?and Yours, zeros in on China and India, and identifies best practices for local entrepreneurs and multinationals operating in each of these two countries.

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