Stop Telling, Start Selling January 18, 2012
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: b2b, Business, business development, business to business, CRM, customer relationship, customer relationship management, inspirational, Negotiation, prospecting, sales, sales goals, sales training, selling, success
comments closed
Stop Telling, Start Selling
How to Use Customer-Focused Dialogue to Close Sales
Author: Linda Richardson
ISBN: 9780071603829 / 0071603824
©2012 | 3rd Edition | 256 pages | Paperback
Pub Date: MAR-12
Price: US$ 19.00
Learn More
Since 1993 Stop Telling, Start Selling has established itself as the classic sales reps turn to again and again. In it, Linda Richardson, reveals the secret weapon of “dialogue selling”–making this the definitive guidebook of the consultative sales movement that is the leading sales movement today.
Dialogue Selling is the best way sales reps can use to differentiate themselves, their products, and organizations in a hypercompetitive world of look-alike products. “Much of what appears to be ‘consultative selling’ today is a masquerade for product selling,” explains Linda Richardson, sales training consultant to many of the Fortune 500 and author of Selling by Phone and Sales Coaching. If you want to earn your customer’s interest, trust–and business–Richardson explains the need to: STOP telling the customer about your product or service and START a true customer dialogue. In this newly revised and updated edition of Stop Telling, Start SellingRichardson shares the critical skills needed to:
- Understand your customer’s personal and business needs
- Position your message so it is important to your customer
- Unlearn manipulative tactics that can kill a sale early on
- Gather customer feedback to adjust your message as you go
- Maintain selling momentum and shorten the sales cycle
Packed with self-tests, scripted selling scenarios and real-world examples, this guide which also features all-new material on “self-coaching,” “peer-coaching,” and “negotiating terms and price.” The result is a revitalized, dialogue-based process designed to pierce the armor of today’s more cynical, tightfisted customers.
About the Author
Linda Richardson is the Founder and Chairwoman of Richardson, a global sales training business and is credited with the movement to Consultative Selling. Other innovations she has spearheaded in the sales training industry are: development of a comprehensive, integrated curriculum dedicated exclusively to sales, commitment to customization vs. generic training, and development of an interactive coaching-type training methodology.
Crucial Conversations Tools for Talking When Stakes Are High September 1, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, change, communication, communication skills, influence, inspirational, Leadership, leadership development, management, Organizational Change
comments closed
Crucial Conversations Tools for Talking When Stakes Are High
Authors: Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler
ISBN: 9780071771320 / 0071771328
©2012 | 2nd Edition | 288 pages | Paperback
Pub Date: SEP-11
Price: US$ 18.00
Learn More
Communicate best when it matters most! The definitive guide to clear, purpose-driven communication—revised and updated with new insights and powerful techniques
The classic guide to conversing in high-impact situations, Crucial Conversationshelps you get constructive results when emotions run high and opinions vary, in the workplace and beyond. It explains how to:
- Transform negative feelings into powerful dialog
- Make it safe to talk about almost anything
- Be persuasive, not abrasive
- Improve professional and personal relationships
- Impact productivity, quality, and safety in a positive way
Praise for Crucial Conversations:
“Most books make promises. This one delivers. These skills have . . . generated new techniques for working together in ways that enabled us to win the largest contract in our industry’s history.”
Dain M. Hancock, President, Lockheed Martin Aeronautics
“The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.”
Mark Victor Hansen, co-creator of the #1 New York Times bestselling series Chicken Soup for the Soul
“This is a breakthrough book. I found myself being deeply influenced, motivated, and even inspired.”
from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People
Publicity
-
Joseph Grenny’s Bloomberg BusinessWeek Online column “Handling Make or Break Conversations. To read, please click HERE
-
Kerry Patterson’s interview on the nationally syndicated radio. to listen, please click HERE
-
Fortune.com highlighted CRUCIAL CONVERSATIONS in an article entitled “Why confrontation at work is critical.”
-
Book Review on Small Business Trends
About the Authors
Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler are top international corporate consultants and cofounders of Vitality Alliance, Inc., and VitalSmarts. Together they have developed corporate training programs for dozens of Fortune 500 companies. Their other books include the New York Times bestsellers Influencer and Crucial Confrontations.
Other books you might be interested:
- 9780071446525 Crucial Confrontations
- 9780071484992 Influencer
McGraw-Hill Education (Asia)
