The IKEA Edge November 11, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Leadership.Tags: Biography, company profiles, Corporate Culture, entrepreneurship, ikea, Leadership, management, Sweden
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The IKEA Edge
Building Global Growth and Social Good at the World’s Most Iconic Home Store
Author: Anders Dahlvig
ISBN: 9780071777650 / 0071777652
©2012 | 1st Edition | 208 pages | Hardback
Pub Date: DEC-11
Price: US$ 26.00
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IKEA’s former CEO reveals the unique strategy he used to lead his company to profit and growth through the worst global financial crisis in history
With Anders Dahlvig at the helm from 1999-2009, IKEA enjoyed unprecedented success. The furniture giant averaged 11% yearly sales growth and annual operating profits in excess of 10%. The company hired more than 70,000 new employees and opened new stores in the emerging markets of Eastern Europe, Asia, and the Middle East. All this in the midst of a global recession that hit the retail furniture industry particularly hard.
The IKEA Edge reveals the strategy Dahlvig used to thrive in both good and bad times—a combination of traditional business goals like profit and growth and the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as opposites, are not only compatible, but can work in harmony to benefit the organization, employees, customers, and the world at large.
Praise for The IKEA Edge
“A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage.”
—Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001
“With Anders Dahlvig’s recommendations, we could solve many of the world’s problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool.”
—Gordon Roddick, cofounder of The Body Shop
“The IKEA Edge is a fascinating case study of an entrepreneurial company’s growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a ‘good,’ value-driven company and managing for profit. Anders Dahlvig proves it can be done.”
—Antonia Axson Johnson, Chairperson, Axel Johnson AB
Publicity
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Fast Company’s environmental channel, Co.Exist, ran an excerpt from the book on Nov. 14. To read, please click HERE
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CNNMoney – Fortune The Weekly Read poated an article “Ikea: Furniture for the rest of us” on Dec. 9. To read, please click HERE
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Inc.com – Serial CEO by Margaret Heffernan published an article “Ikea’s Former CEO on How to Collaborate” on Dec. 13. To read, please click HERE
About the Author
Anders Dahlvig is the former president and CEO of the Swedish furniture store chain, IKEA. Dahlvig started working for IKEA in 1984 and has held various positions since, including Store Manager, Country Manager of United Kingdom and Vice President, Europe. He assumed his current position in 1999 and has received various recognitions for IKEA Group’s work to promote diversity. Dahlvig is a member of European Retail Round Table and received the Swedish award for Good Environmental Leadership in 2002 for his independent and persistent work with environmental sustainability issues. In 2006, he also received the U.S. Foreign Policy Association’s Global Social Responsibility award. Dahlvig is a regular keynote speaker at international conferences. He earned a B.S. in business administration from Lund University and a Master’s degree in economics from University of California, Santa Barbara.
Other books you might be interested:
- 9780071759137 Managers, Can You Hear Me Now
Lead with Purpose October 18, 2011
Posted by McGraw-Hill Education (Asia) in Leadership.Tags: achievement, creativity, goals, Leadership, management, Motivation, Motivational, personal development, relationships, success
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Lead with Purpose
Giving Your Organization a Reason to Believe in Itself
Author: John Baldoni
ISBN: 9780814417386 / 0814417388
©2012 | 1st Edition | 224 pages | Hardback
Pub Date: NOV-11
Price: US$ 23.00
John’s Website | John’s Blog | John’s HBR Blog Post | Follow John on Twitter
Can you describe the purpose of your organization in a single sentence? More importantly…can your employees?
When an organization succeeds, it’s because the people who drive it know what they do and why they do it. As a leader, it’s your job to provide your people’s work with meaning. Yet the kind of attitude, commitment, and direction found in a workplace led by a clear sense of shared vision and direction is found at only the most successful, top tier organizations.
Based on in-depth research and interviews with business executives in multiple sectors—and featuring practical steps you can take to instill a sense of purpose throughout your organization—Lead with Purpose gives you the insight and guidance you need to ensure that your company succeeds in the new world economy.
Lead with Purpose illuminates the essential actions you must take to turn a sense of collective direction into a strategic advantage for you and your people, including how to:
- Instill purpose in others. Develop your peoples’ talents and skills, and harness their creativity and desire to succeed.
- Make your employees comfortable with ambiguity. In today’s business world, black and white is a luxury. Gray is the new norm. Live with it.
- Turn good intentions into great results. Turn ideas into practical applications that satisfy customer needs.
- Make it safe to fail (as well as prevail). It is ingenuity that turns ideas into practical concepts. Successful companies allow their work forces to experiment.
- Develop the next generation. The time to develop the next generation of leaders is now. Integrate leadership development into management as an ongoing process.
You’ll learn how to instill a sense of ownership from the top down, ensure that organizational purpose is understood and acted upon by all your people, encourage resourcefulness and flexibility, and communicate a narrative that will drive your organization from one success to another.
It’s your responsibility to provide those around you with a shared, focused sense of engagement and direction. This book provides you with a proven blueprint for leading your organization clear-eyed into the future.
About the Authors
JOHN BALDONI is an internationally recognized leadership educator, coach, speaker and author whose many books include Lead by Example, Lead Your Boss, and 12 Steps to Power Presence. In 2011 John was named one of the world’s “30 Most Influential Leadership Gurus” by www.LeadershipGurus.net for the third time.
What Makes Great Leaders Great September 15, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Bill Gates, innovate, Innovation, Leaders, Leadership, management, Peter Drucker, Steve Jobs, Warren Buffett
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What Makes Great Leaders Great
Management Lessons from Icons Who Changed the World
Author: Frank Arnold
ISBN: 9780071770514 / 0071770518
©2012 | 1st Edition | 288 pages | Hardback
Pub Date: NOV-11
Price: US$ 25.00
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What do Warren Buffett, Stephen Hawking, Bill Gates, and Pablo Picasso have in common? Great MANAGEMENT skills.
Based on the timeless management principles put forth by Drucker and other management scholars, in What Makes Great Leaders Great, Frank Arnold provides a series of profiles of more than 50 well-known and extraordinarily successful individuals from a wide spectrum of society and business. It is their “knowledge for success” we can all benefit from – for good management is important for everyone: leaders at all levels, entrepreneurs and freelancers, but also anybody interested in his/her personal development and career. By studying these inspiring examples, readers can understand their secrets to success and put them to use in their own life.
Profiles include: Larry Page, Ray Kroc, Michael Dell, Phil Knight, Winston Churchill, Joseph Schumpeter, Peter Drucker, Stephen Hawking, Ben Franklin, Picasso, and many more.
Endorsement
“Here, management wisdom is illustrated in an intelligent and knowledgeable way. The pragmatic approach of learning from the best makes this book beneficial for any manager, whether a beginner or a veteran.”
Dr. Helmut O. Mauche, Honorary Chairman of the Board of Nestle S.A.
About the Author
Frank Arnold (Zurich, Switzerland) was a board member at the management consulting firm Malik Management Zentrum St. Gallen. He now serves as a consultant to high-ranking executives and is a frequent keynote speaker on management topics.
Other books you might be interested:
- 9780071414968 Great Communication Secrets of Great Leaders
- 9780071600170 How We Lead Matters
True North Groups September 15, 2011
Posted by McGraw-Hill Education (Asia) in Leadership.Tags: Bill George, entrepreneurship, Leadership, management, true north group
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True North Groups
A Powerful Path to Personal and Leadership Development
Authors: Bill George, Doug Baker
ISBN: 9781609940072 / 1609940075
©2011 | 1st Edition | 216 pages | Paperback
Pub Date: SEP-11
Price: US$ 17.95
Excerpt | Learn More
For the millions of people who are searching for greater meaning and intimacy in their lives, this book will help them to grow as leaders and as people—and to stay on course to their True North.
Drawing on recent research in psychology and sociology, George and Baker explain why these groups are so critical to our personal and professional success. They cover every detail from choosing members, establishing norms, and dealing with conflicts to evaluating progress and deciding when it’s time to restructure. True North Groups provides a wealth of practical resources, including suggested topics for the first twelve meetings advice on facilitating groups, techniques to evaluate group satisfaction, and much more.
“At various times,” George and Baker write, “a True North Group will function as a nurturer, a grounding rod, a truth teller, and a mirror. At other times the group functions as a challenger or an inspirer. When people are wracked with self-doubts, it helps build their courage and ability to cope.”
All too often, we find ourselves forced to confront life’s challenges on our own. What we need is an intimate group with whom we can examine our beliefs and share our lives. For the past thirty-five years, Bill George and Doug Baker have found the answer in True North Groups—small groups that gather regularly to explore members’ greatest challenges. These groups provide opportunities for the honest conversations essential to develop the self-awareness, compassion, emotional intelligence, and authenticity required to be inspired human beings and inspiring leaders.
About the Authors
Bill George is a professor of management practice at Harvard Business School and is the former chairman and CEO, Medtronic Inc. He is a board member of ExxonMobil, Goldman Sachs, Carnegie Endowment, World Economic Forum USA, and Tyrone Guthrie Theater. He is the author of four bestselling books: Authentic Leadership (2003), True North (2007), Finding Your True North: A Personal Guide (2008), and 7 Lessons for Leading in Crisis(2009).
Doug Baker is founder and co-principal of Conversations of Consequence, an organization that creates small growth groups directed toward leaders in their communities. He is the retired senior vice president of human resources, American Express Financial Advisors. He has taught at the University of St. Thomas and at Gustavus Adolphus University.
Publicity
- Fortune Magazine online ran an article “The Church of B-school” on TRUE NORTH GROUPS, September 14. To read, pls click HERE
The Toyota Way to Lean Leadership September 13, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: Business, lean, lean manufacturing, management, product development, Toyota, toyota production system
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The Toyota Way to Lean Leadership
Achieving and Sustaining Excellence through Leadership Development
Authors: Jeffrey Liker, Gary L. Convis
ISBN: 9780071780780 / 0071780785
©2012 | 1st Edition | 272 pages | Hardback
Pub Date: NOV-11
Price: US$ 30.00
Learn More
Toyota’s success has inspired tens of thousands of organizations to adopt some form of a “lean” program. The term was introduced in The Machine that Changed the World and later in Lean Thinking as a new paradigm as monumental as the shift from craft-style to mass production. The focus of lean is always on the customer and the value stream. It is a pursuit of perfection by constantly eliminating waste through problem solving. Certainly an organization truly dedicated to becoming lean is on a path toward excellence. Yet, a large survey conducted by Industry Week in 2007 found only 2 percent of companies that have a lean program achieved their anticipated results. More recently the Shingo Prize committee that awards excellence in lean manufacturing went back to past winners and found many had not sustained their progress after winning the award. Why is the pursuit of excellence through lean not working.
In this book Liker and Convis argue the reason is a failure of effective leadership development. We do not believe it is just any type of leadership needed, but a very different view we will call lean leadership. Lean leaders were developed by Toyota naturally in Japan since the founding of the company. As they globalized they needed to figure out how to develop leaders in other cultures and make the method more explicit. Gary Convis was a leader that Toyota developed and then he began to develop others in Toyota and then later as he took over as the CEO of Dana. We develop a four-step model of developing lean leadership which is then the organizing framework of the book. We use stories from Toyota and later Dana to bring the lean leadership development cycle to life.
About the Authors
Dr. Jeffrey K. Liker (Ann Arbor, MI) is professor of Industrial and Operations Engineering at the University of Michigan and principle of Optiprise, Inc.
Gary L. Convis (Battle Creek, MI) is a consultant to Dana Holding Corporation, a $6.1 billion supplier to the global automotive, commercial vehicle, and off-highway markets; he previously served as president and CEO and of Dana.
Other books you might be interested:
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9780071492171 Toyota Culture
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9780071477451 Toyota Talent
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9780071762991 Toyota Under Fire
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9780071392310 The Toyota Way
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9780071448932 The Toyota Way Fieldbook
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9780071477468 The Toyota Way to Continuous Improvement
Three Commitments of Leadership September 12, 2011
Posted by McGraw-Hill Education (Asia) in Leadership, Management & Organization.Tags: Business, Investing, Leaders, Leadership, management
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Three Commitments of Leadership
How Clarity, Stability, and Rhythm Create Great Leaders
Authors: Tom Endersbe, Jon Wortmann, Jay Therrien
ISBN: 9780071774598 / 0071774599
©2012 | 1st Edition | 208 pages | Hardback
Pub Date: OCT-11
Price: US$ 23.00
Learn More
Every effective leader has his or her own personal style—but they all share one thing in common: Commitment. They know what commitments to make to motivate their teammates, build more productive organizations, and be the kind of leaders people want to work with.
But what exactly are great leaders committed to? The Three Commitments of Leadership delivers the answers that are the foundation of an evolution in the way human beings will lead for the future.
Written by a team of learning and development experts, this groundbreaking book provides a leadership model that will help you know where to pay attention, so every action you take has the impact you hope for. Too many leaders obsess over short-term profits, popularity, and pleasing boards, bosses, and special interests—when they should be obsessing over building lasting relationships and results.
TheThree Commitments of Leadershipdigs deep into what leaders must focus on to truly be exceptional:
- CLARITY—Creating a common understanding of what success looks like
- STABILITY—Providing the resources people need and building a culture of trust
- RHYTHM—Fostering a flow of work and an environment that feels natural
It’s simple—but not easy. Globalization, competition, and shrinking margins are making it tougher than ever to operate without deep engagement from every member of every team. The solution is a tenacious dedication to a straightforward way of leading that produces the outcomes you need and turns every teammate into a fellow leader, too.
Endorsement
“Do you want an engaged and best efforts culture? Do you want to attract and retain the best people? If your answers to those questions are yes and yes, then I highly recommend you read and you practice The Three Commitments of Leadership.”
—DOUG LENNICK, CEO, Lennick Aberman Group and author of the internationally acclaimed Moral Intelligence
“In The Three Commitments of Leadership, the authors offer safe harbor for those in any leadership role that find themselves in rough seas. The text is full of memorable wisdom and important stories, well told. This book moved me; it will move you, too.”
—MARK BRYAN, bestselling author of The Artist’s Way at Work
“The authors of Three Commitments of Leadership have distilled the qualities of leadership into an inspiring essence. You’ll not only learn what it takes to become a great leader; you’ll learn how to inspire those around you to commit to greatness as well.”
—DANIEL H. PINK, author of Drive and A Whole New Mind
About the Authors
Tom Endersbe (Eagan, MN) is the former head of Field Implementation and Learning at Amerprise and CEO of Endersbe, Herron and Associates.
Jon Wortmann (Vernon, CT) is a consultant to educational, nonprofit, startup, and Fortune 100 organizations, and coauthor of Mastering Communication at Work.
Jay Therrien (Longmeadow, MA) is head of Learning and Development for ING Investment Management where he is responsible for the sales, leadership and communication skill development and coaching within ING’s retail sales force for all United States based employees.
Other books you might be interested:
- 9780071602952 In Search of Leadership
- 9780071621243 The Inspiring Leader
- 9780071628082 The Extraordinary Leader
Creating Personal Presence September 12, 2011
Posted by McGraw-Hill Education (Asia) in Leadership.Tags: Business, Leaders, management, personal management, personal presence, self-empowerment, self-help
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Creating Personal Presence
Look, Talk, Think, and Act Like a Leader
Author: Dianna Booher
ISBN: 9781609940119 / 1609940113
©2011 | 1st Edition | 216 pages | Paperback
Pub Date: OCT-11
Price: US$ 15.95
Learn More
It may be difficult to define, but we all know presence when we encounter it. Someone walks into the room and people step aside. Heads turn. When those with presence speak, people listen. When they ask, people answer. When they lead, people follow. People with presence look confident and comfortable, speak persuasively, think clearly even under pressure, and act with intention and integrity.
Presence is not something you have to be born with. It’s not about status symbols or position. It’s not about who you are but about how you are. And it’s something anyone can learn. Award-winning speaker and consultant Dianna Booher provides scores of practical tips on the physical qualities, communication techniques, thought processes, and attitudes that underlie powerful personal presence. This comprehen- sive guide will enable readers to become compelling leaders no matter what their current position.
Booher shows how to master the dozens of small and significant things that work together to convey personal presence. She details how dress, body language, manners, and even your surroundings enhance credibility and build rapport. You’ll learn to use voice and language to demonstrate competence and deliver clear and memorable messages, think strategically and organize ideas coherently, and relate to others in ways that convey genuine interest, respect, good humor, and reliability.
Personal presence can help you get a date, a mate, a job, or a sale. It can help you lead a meeting, a movement, an organization, or a nation. Presence can take you wherever you want to go. With Dianna Booher’s expert, entertaining advice, you can have the same kind of influence as the most successful CEOs, celebrities, and civic leaders.
Publicity
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Article on USA Today- “Appearance, body language make a difference to your boss“, Nov. 11
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Article on Investor.com – “Inspire People To Listen” , Nov. 1
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Article on CNN.com, “Want to be a leader? Act like one“, Feb. 7
About the Author
Dianna Booher is CEO of Booher Consultants. Her clients include 9 of the 10 largest corporations in America and 140 of the Fortune 500 companies. She has won several awards including the Star Quality Award from IBM, the Lifetime Achievement Award from ASTD, and she was inducted into the National Speakers Association Hall of Fame. She was featured on Successful Meeting Magazine’s list of “21 Top Speakers for the 21st Century” and named one of the “Top 100 Thought Leaders in America” in 2007 and 2008 by Executive Excellence.
Book Trailer: Creating Personal Presence
Crucial Conversations Tools for Talking When Stakes Are High September 1, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, change, communication, communication skills, influence, inspirational, Leadership, leadership development, management, Organizational Change
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Crucial Conversations Tools for Talking When Stakes Are High
Authors: Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler
ISBN: 9780071771320 / 0071771328
©2012 | 2nd Edition | 288 pages | Paperback
Pub Date: SEP-11
Price: US$ 18.00
Learn More
Communicate best when it matters most! The definitive guide to clear, purpose-driven communication—revised and updated with new insights and powerful techniques
The classic guide to conversing in high-impact situations, Crucial Conversationshelps you get constructive results when emotions run high and opinions vary, in the workplace and beyond. It explains how to:
- Transform negative feelings into powerful dialog
- Make it safe to talk about almost anything
- Be persuasive, not abrasive
- Improve professional and personal relationships
- Impact productivity, quality, and safety in a positive way
Praise for Crucial Conversations:
“Most books make promises. This one delivers. These skills have . . . generated new techniques for working together in ways that enabled us to win the largest contract in our industry’s history.”
Dain M. Hancock, President, Lockheed Martin Aeronautics
“The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.”
Mark Victor Hansen, co-creator of the #1 New York Times bestselling series Chicken Soup for the Soul
“This is a breakthrough book. I found myself being deeply influenced, motivated, and even inspired.”
from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People
Publicity
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Joseph Grenny’s Bloomberg BusinessWeek Online column “Handling Make or Break Conversations. To read, please click HERE
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Kerry Patterson’s interview on the nationally syndicated radio. to listen, please click HERE
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Fortune.com highlighted CRUCIAL CONVERSATIONS in an article entitled “Why confrontation at work is critical.”
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Book Review on Small Business Trends
About the Authors
Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler are top international corporate consultants and cofounders of Vitality Alliance, Inc., and VitalSmarts. Together they have developed corporate training programs for dozens of Fortune 500 companies. Their other books include the New York Times bestsellers Influencer and Crucial Confrontations.
Other books you might be interested:
- 9780071446525 Crucial Confrontations
- 9780071484992 Influencer
What Would Drucker Do Now? September 1, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, investment, Leadership, management
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What Would Drucker Do Now?
Solutions to Today’s Toughest Challenges from the Father of Modern Management
Author: Rick Wartzman
ISBN: 9780071762205 / 0071762205
©2012 | 1st Edition | 288 pages | Hardback
Pub Date: SEP-11
Price: US$ 26.00
Learn More
“Economic performance is not the only responsibility of a business.”
—Peter Drucker
As technology, globalization, and business innovation advance at breakneck speed, the question “What would Drucker do now?” becomes more relevant by the day. More than almost anyone of his time, Peter Drucker understood how the individual, the organization, and society are interrelated. And no one better recognized and articulated the challenges facing all three—or came up with more practical solutions to those challenges.
Since 2007, the Drucker Institute’s executive director, Rick Wartzman, has been asking what Drucker would do on a regular basis—in his popular online column for Bloomberg Businessweek (formerly BusinessWeek). In each piece, Wartzman introduces a current issue and provides a view of it through the eyes of Peter Drucker, based on his deep knowledge of Drucker’s ideas and ideals.
What Would Drucker Do Now?culls Wartzman’s best, most timely columns into a single volume, providing a perspective on business and society you won’t find anywhere else. Featuring more than 80 articles, the book is organized into seven thematic sections:
- Management as a Discipline
- The Practice of Management
- Management Challenges for the 21st Century
- On Wall Street and Finance
- On Values and Responsibility
- The Public and Social Sectors
- Art, Music, and Sports
Covering everything from the federal bailout of GM and scandal at Goldman Sachs to the roles religion and race relations play in a well-functioning society, What Would Drucker Do Now? explores a range of subjects as broad as Drucker’s remarkable mind.
Wartzman provides a smart, original, and provocative look at a world being buffeted by change and in which all organizations—private, public, and nonprofit—are searching for answers. What would Drucker do now, indeed?
Endorsement
“Channeling Peter Drucker to tackle some of this century’s most difficult topics, What Would Drucker Do Now? is a veritable treasure trove of fascinating reading. Drucker’s insights were nothing short of remarkable, and Rick Wartzman pays high tribute to that fact while adding a few of his own.”
—Marshall Goldsmith, author of the New York Times bestsellers MOJO And What Got You Here Won’t Get You There
“Rick Wartzman has accomplished what I didn’t think was possible: a tapestry of ideas drawn from Wartzman’s observations and personal experiences, woven together with the wisdom of the most important management thinker of this or any other age.”
—Warren Bennis, Distinguished Professor of Management, the University of Southern California, and author of the recently published Still Surprised: A Memoir of a Life in Leadership
“Peter Drucker’s thinking has had an enduring impact on consumer-driven companies like Macy’s. . . . [What Would Drucker Do Now?] serves as a compendium of the very best ideas that can help all of our companies win in a highly competitive marketplace for products, services, and customer experiences.”
—Terry Lundgren, Chairman, President, and CEO, Macy’s Inc.
“This collection of essays . . . will broaden you as a manager, a leader, and as a human being. . . . Rick Wartzman has done the world a great service by collecting the most incisive observations of a beautiful mind and linking them to problems that face leaders and organizations everywhere.”
—Brian Walker, President and CEO, Herman Miller, Inc.
“If Peter Drucker is the master, Rick Wartzman is the prized pupil. Drucker would be delighted to see his theories applied in such a cogent, thoughtful fashion.”
—Jim Weddle, Managing Partner, Edward Jones, and consulting client of Peter Drucker
Other books you might be interested:
- 9780071472333 The Definitive Drucker
- 9780071638005 The Drucker Difference
- 9780071700450 The Drucker Lectures
- 9781591393221 Peter Drucker on the Profession of Management
From Idea to Success September 1, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business, Economics, entrepreneurship, Finance, Leadership, management, New Business Enterprises, Small Business, Systems & Planning
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From Idea to Success
The Dartmouth Entrepreneurial Network Guide for Start-Ups
Authors: Gregg Fairbrothers, Tessa Winter
ISBN: 9780071760799 / 0071760792
©2011 | 1st Edition | 416 pages | Hardback
Pub Date: JUL-11
Price: US$ 28.00
Introduction | Learn More
For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainum.
Today a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace.
In From Idea to Success, entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea—any idea—from major technology innovations, to consumer products or services, to social enterprises, From Idea to Success shows you how to bring it to fruition.
This A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts:
Step 1: Focusing and Refining Your Idea
Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking
Step 2: Business Planning Best Practices Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues right the first time
Step 3: Managing Your Company Build your negotiating, selling, and decision-making skills; manage your finances; correct your course (you’ll have to, at least once!); manage the transition to a healthy, growing business
Building a vibrant company based on your own creativity and hard work is one of the most fulfilling human enterprises there is. With this book and your own experience you can think and act like a successful entrepreneur from the very start.
About the Authors
Gregg Fairbrothers is an adjunct business professor at Dartmouth’s Tuck School of Business, founding director of Dartmouth Entrepreneurial Network (DEN), and founding director of the Dartmouth Technology Center. He has managed and founded oil exploration and production companies on three continents.
Tessa Winter is a 2009 graduate of Dartmouth College and experienced non-profit entrepreneur. She is currently studying medicine at Dartmouth Medical School.
Other book you might be interested:
- 9780071458993 The Mom Inventors Handbook
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