Prescription for Excellence May 18, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: business communication, Career, chip heath, communicate in business, competition, competitive edge, customer care, customer experience, customer service, dan heath, healthcare, hospital, lead, Leadership, Leadership Center, Made to Stick, manage, management, manager, Market, marketing, motivate, network, Networking, new gold standard, patient care, quality, raving fans, ritz carlton, service, starbucks experience
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Prescription for Excellence
Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System
Author: Joseph Michelli
ISBN: 9780071773546 / 0071773541
©2011 | 1st Edition | 320 pages | Hardback
Pub Date: MAY-11
Price: US$ 28.00
Learn More
The Secrets to Long-Term Business Health
Joseph Michelli, author of The Starbucks Experience and The New Gold Standard, is among the world’s top authorities on the principles of creating an organizational culture dedicated to service excellence. In these bestselling books, he examines how leading service companies dominate their respective industries with innovative customerexperience strategies.
Now, Michelli turns his attention to one of the most complex, controversial, and critical industries—healthcare.
In Prescription for Excellence, Michelli provides an inside look at an organization that has become the envy of its industry—and explains how you can dominate your own industry by using the same approach.
UCLA Health System is revered worldwide for its top-tier patient/customer care. Great physicians, nurses, researchers, and staff are only part of the equation; UCLA’s overall success is a result of organization-wide collaboration that is driven by leaders with a shared vision of unyielding excellence. Michelli breaks down UCLA’s approach into five simple principles:
- Commit to Care
- Leave No Room for Error
- Make the Best Better
- Create the Future
- Service Serves Us
From administrative offices to operating rooms to research centers, continued adherence to these five principles has guided UCLA to financial strength, social significance, and sustainability.
The best part is that these principles translate to any industry, so you, too, can achieve similar goals. Michelli gives you the tools to adapt UCLA’s ideas, systems, and leadership principles into your own best practices. Whether it is a healthcare organization, a financial institution, or a neighborhood hair salon, good business begins and ends with customer connection. When all workers in an organization focus on providing quality care for those they serve, success inevitably follows.
Business is always personal; UCLA’s leadership ensures that this simple truth drives every UCLA employee, every day. Apply the lessons Michelli spells out in Prescription for Excellence to create a system that ensures that your people take business personally, day in and day out.
Praise
‘Like any business, a hospital must be true to its core values in order to succeed. `Trickle-down values’ start at the top with the best leadership, so that all the stakeholders understand and carry out the institution’s mission. That is the gift that David F einberg has brought to U CLA. I am in awe of his management skills.’
‘Lynda Resnick, owner of Pom Wonderful, Fiji Water, Teleflora, and Wonderful Pistachios
‘With clear purpose, unwavering principles, and steadfast leadership, the people at UCLA have established a new bar, a compelling promise, for what healthcare can and should be.’
‘David M. Lawrence, M.D., former CEO, Kaiser Permanente
‘An absorbing and educational account of a large institution’s astonishing transformation. The strong, courageous, and focused leadership of David Feinberg and his outstanding team is evident on every page. A tremendous lesson for all large enterprises.’
‘William E. Simon, Jr., cochairman, William E. Simon & Sons
‘Most leadership authors describe how to apply common-sense principles. Michelli is a notable exception. He artfully describes the compelling, uncommon leadership practices that transformed UCLA Health System. The resulting lessons are plentiful and powerful for today’s business leader.’
‘Lee J. Colan, Ph.D., author of Sticking to It: The Art of Adherence
Publicity
- Prescription for Excellence is poised to hit FOUR Bestseller Lists:
- The New York Times: #1 Hardcover Advice & Misc, Week Ending June 12
- USA Today: #1 Money Best Sellers
- Publishers Weekly: #2 Hardcover Nonfiction Best Seller
- The Wall Street Journal: #8 Hardcover Nonfiction and #1 Hardcover Business (based on Nielsen Bookscan ratings
About the Author
Joseph A. Michelli, Ph.D. (Falcon, CO), is an internationally sought-after speaker, author, and organizational consultant. His book, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, published by McGraw-Hill, regularly achieved bestseller status on the Wall Street Journal (6 weeks), BusinessWeek (5 months), and USA Today (8 weeks) lists. He has been featured on television programs such as The Glenn Beck Show and CNBC’s “On the Money” and has conducted hundreds of radio and print interviews. His other books include The New Gold Standard about service excellence at The Ritz-Carlton Hotel Company and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the “World Famous” Pike Place Fish Market in Seattle.
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9780071478151 The Disney Way
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9780071477840 The Starbucks Experience
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9780071548335 The New Gold Standard
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9780071590730 Management Lessons from Mayo Clinic
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9780071592086 The Innovator’s Prescription
Managers, Can You Hear Me Now? April 14, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: Business, Can You Hear Me Now?, Career Warfare, cellular, CEO, corner office, D'Allesandro, Execution, executive, Executive Warfare, g-3, IM, instant messaging, Internet, Jack Welch, Leadership, management, network, old-school, shareholder value, Strategy, tech, Telco, telcom, telecom, value creation, Verizon, Warfare, wireless
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Managers, Can You Hear Me Now?
Hard-Hitting Lessons on How to Get Real Results
Authors: Denny Strigl, Frank Swiatek
ISBN: 9780071759137 / 0071759131
©2011 | 1st Edition | 224 pages | Hardback
Pub Date: MAR-11
Price: US$ 25.00
Sample Ch 01 | Author’s Blog | Learn More
Learn from the executive who made Verizon Wireless #1 what it takes to drive results, develop people, and build careers
For managers, behavior is the real key to achievement. In order to stop struggling and start delivering, you need to close the gap between what you know and what you do. That’s been Denny Strigl’s method, and now it can be yours, too.
Among the most prominent architects of the wireless communications industry, the former Verizon Wireless president and CEO has had one of the most remarkable careers in modern business. In Managers, Can You Hear Me Now?, Strigl shares all the skills and techniques he used to build Verizon into one of the greatest growth companies in any industry. You’ll learn how to:
- Create a corporate culture where trust, respect, and integrity flourish—and employees and customers alike are appropriately served
- “Eliminate the fluff,” get focused, and stop wasting time on things that don’t matter
- Address issues proactively before they become problems—even employee performance issues
- Get past your “blind spots,” reinforce priorities consistently, and communicate with clarity
- Master the Four Fundamentals of Management: growing revenue, getting new customers, keeping the customers you already have, and eliminating costs
Managers, Can You Hear Me Now? includes additional suggestions for bringing the best of your energy and passion into your work, helpful anedcotes from Strigl’s career, simple self-assessment questions, and even a look at how your business day as a successful manager should play out.
Whether you’re the CEO of a large corporation or run your own small business, the lessons from Managers, Can You Hear Me Now? are sure to come through—loud and clear.
Endorsement
“This is an essential read for every manager’s, or aspiring manager’s, success for one simple reason: it is all authentic and it works.”
—Ivan G. Seidenberg, CEO, Verizon (from the Foreword)
“Even though Denny was a fierce competitor, I couldn’t help but admire him for his strong track record of performance, his no-nonsense approach, and his honesty and integrity.”
—Dan Hesse, CEO, Sprint Nextel
“Denny Strigl is one of the most consummate competitors I have ever known! That’s saying a lot considering the 14 years I played in the National Football League. I have been a front-row observer of his business acumen at Verizon for the past 7 years as the president and CEO of CTIA–The Wireless Association. In this book, in typical Strigl manner, Denny pulls no punches! Managers, Can You Hear Me Now? is a straightforward and honest look at priorities and decision making in today’s fast-paced world as told by not just a survivor but a success in this competitive world.”
—Steve Largent, President and CEO of CTIA-The Wireless Association, former U.S. Congressman, and former NFL player
“A must-read for managers at every level in companies large and small. A road map for management success written in quintessential Denny Strigl style—clear, concise, and direct.”
—James E. Rohr, Chairman and CEO, PNC Financial Services Group
“This book brims with refreshing candor and common sense about what it takes to become a manager who delivers results.”
—Antonio M. Perez, Chairman and CEO, Eastman Kodak Company
“A must read for business leaders and managers in today’s global competitive marketplace where teamwork and decision making is so critical to success.”
—William G. Parrett, former CEO, Deloitte
About the Authors
Denny Strigl is widely recognized as one of the most prominent architects of the wireless communications industry and his career in telecommunications spans over four decades.
Strigl began his career in 1968 with New York Telephone and held positions at AT&T and Wisconsin Telephone before becoming Vice President of American Bell Inc. In 1984, he became President of Ameritech Mobile Communications, where he was instrumental in launching the nation’s first cellular telephone network in Chicago. While there, he won the Cellular Industry Achievement Award for engineering advancement and pioneering in marketing programs. He joined Bell Atlantic in 1989, rising to the position of Chief Operating Office of New Jersey Bell before being named President and CEO of Bell Atlantic Mobile in 1991. He subsequently was named President and CEO of the combined Bell Atlantic Mobile and NYNEX Mobile when those two companies merged in 1995. He went on to become President and Chief Executive Officer of Verizon Wireless and Executive Vice President of Verizon Communications. On January 1, 2007, Strigl was named President and Chief Operating Officer of Verizon Communications, where he remained until his retirement in December of 2009. In this capacity, he was responsible for all Verizon’s network businesses—Verizon Wireless, Verizon Telecom, Verizon Business and Verizon Services Operations, which provides financial, real estate and other functional services to all of the corporation’s operations.
In Verizon’s 2009 Annual Report, Chairman and CEO Ivan Seidenberg wrote in his Letter to Shareholders, “Chief Operating Officer Denny Strigl, who retired last December with 41 years of service, is truly one of the legendary figures of our industry. He built Verizon Wireless into one of the most amazing growth companies in this or any industry. His work ethic and high standards inspired generations of Verizon leaders and helped create a culture of performance that is his lasting legacy to our company.” Strigl is past chairman (1996-97) of the Board of Directors of the Cellular Telecommunications & Internet Association, the national industry association based in Washington, D.C.
He serves on the board of directors of the Eastman Kodak Company, PNC Financial Services and PNC Bank and Anadigics, Inc.
Strigl holds a degree in business administration from Canisius College where he recently served as Chairman of the Board of Trustees, and an MBA from Fairleigh Dickinson University, which named him to its Pinnacle Society for Distinguished Alumni. He is an avid skier and aviation enthusiast, and holds a commercial pilots license.
Frank Swiatek is a performance consultant and speaker who has had more than 3,400 speaking engagements and seminars and has worked for more than 25 Fortune 500 companies, including Verizon Wireless.
Publicity
-
InteInvestor’s Business Daily’s technology blog, Click, features an interview today with MANAGERS, CAN YOU HEAR ME NOW author Denny Strigl about the book on April 1. To read, please click HERE
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Forbes.com Entrepreneurs channel features a blog about MANAGERS, CAN YOU HEAR ME NOW and the nine bad habits that Denny Strigl says can derail managers’ — and entrepreneurs’ — success on April 4. To read, please click HERE
-
Interview on CNBC’s The Kudlow Report, Jul 22. To watch, pls click HERE
Book Review
Other books you might be interested:
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9780071544238 Executive Warfare
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9780071597296 Career Warfare
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9780071600170 How We Lead Matters
Hard-Hitting Lesson, the five-part series by Denny Strig
Hard-Hitting Lesson #1: Results Are What Matter
In Hard-Hitting Lesson #1 (part one of the five-part series), Denny Strigl discusses one of the quintessential rules that helped him transform Verizon Wireless from a regional carrier into a billion-dollar company during his 20 years as CEO and president: A manager’s focus is to get results through people.
Hard-Hitting Lesson #2: Manage Distractions
In Hard-Hitting Lesson #2 (part two of the five-part series), Denny Strigl discusses one of the quintessential rules that helped him transform Verizon Wireless from a regional carrier into a billion-dollar company during his 20 years and CEO and president: If you are going to be successful, it’s important to manage your day by limiting the distractions that can otherwise control it.
Hard-Hitting Lesson #3: Put Your Message in Clear and Concise Terms
In Hard-Hitting Lesson #3 (part three of the five-part series), Denny Strigl discusses one of the quintessential rules that helped him transform Verizon Wireless from a regional carrier into a billion-dollar company during his 20 years and CEO and president: If you cannot put your message in clear and concise terms, you cannot expect results to match your goals.
Hard-Hitting Lesson #4: Be Accountable
In Hard-Hitting Lesson #4 (part four of the five-part series), Denny Strigl discusses one of the quintessential rules that helped him transform Verizon Wireless from a regional carrier into a billion-dollar company during his 20 years and CEO and president: Good managers don’t blame anybody but themselves when results are not met.
Hard-Hitting Lesson #5: Tell It Like It Is
In Hard-Hitting Lesson #2 (part two of the five-part series), Denny Strigl discusses one of the quintessential rules that helped him transform Verizon Wireless from a regional carrier into a billion-dollar company during his 20 years and CEO and president: Good news, bad news, any news, good managers will tell it like it is.
Manager’s Guide to Social Media November 22, 2010
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: ad blocking, advertising, advertising network, affiliate, banner ad, banner blindness, best practices, beyond the banner, blogging, book, Bookmarking, button ad, buzzword, caching, cell phone, click-through, click-through rate (CTR), clicks, conversion rate, cookie, cost-per-action (CPA), cost-per-click (CPC), CPM, customer acquisition costs, customers, description tag, do-it-yourself, doorway domain, doorway page, e-mail, email spam, events, exposure outlets, Facebook, FFA, frequency cap, Guide, hit, house ads, How-to, HTML banner, hybrid model, impressions, incentivized traffic, interstitials, invisible Web, iPhone, keyword, keyword density, keyword marketing, keyword research, keywords tag, link popularity, link text, LinkedIn, log file, manual submission, marketing, meta tag generator, meta tags, metrics, micromedia, mobile marketing, mousetrapping, multimedia, network, Networking, networks, online, online advertising, online searches, online traffic, opinion, opt-out, page view, pagejacking, partner, Partnership, pay per click (PPC), pay per click search engine, pay per lead (PPL), pay per sale (PPS), pop-under ad, pop-up ad, rate card, rates, rectangle ad, rep firm, reviews, rich media, run-of-network (RON), run-of-site (ROS), search, Search Engine Optimization, search engine spam, search engine submission, search spy, self-serve advertising, SEO, site stickiness, skyscraper ad, social, social network, spam, sponsorship, surround session, text ad, title tag, top 10, trade shows, trick banner, Twitter, underdelivery, unique visitors, URL, vertical banner, video, volunteer directory, web, Web site traffic, webinars, website
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Manager’s Guide to Social Media
Author: Scott Klososky
ISBN: 9780071754330 / 0071754334
©2011 | 208 pages | Paperback
Pub Date: DEC-10
Price: US$ 17.00
Sample Ch 02 | Learn More
Leverage the power of social media to jumpstart productivity, profitability, and business growth!
Social media has changed everything. Some managers fear their employees will waste entire days on Facebook, Twitter, and YouTube. Smart managers, though, understand that social media is a powerful business tool for engaging customers and growing their business.
The Manager’s Guide to Social Media establishes a framework for understanding and implementing social media technologies in the workplace. This primer on the biggest thing in business since the advent of the Internet itself explains everything you need to know about:
- Managing your company’s online reputation
- Setting internal policies on the proper use of social media
- Building “rivers” of information to outsmart the competition
- Implementing social tools internally to support virtual teams
- Forecasting the next trends in social media to stay ahead of the curve
About the Author
Scott Klososky (Edmond, OK)is the founder and CEO of Webcasts.com, a premier Internet full-service broadcast production company that helps clients in the corporate, sports and entertainment industries webcast the most interactive, cost-effective, highest-quality productions. The company’s clients included IBM, Compaq, AOL, Hewlett-Packard, Enron International, Conoco Inc., and BMG Music, among others. He serves as an Advisory Board Member for Critical Technologies, where he rebuilt a fledgling Web-based imaging product and reinvigorated the employee base and product line while adding referenceable customers. He currently speaks professionally on subjects such as technology, future trends and new generation leadership skills, in addition to engaging clients on a broad array of advisory tasks including Social Technology strategic planning, general IT strategy, and High Beam Leadership.
Review
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WIKIBRANDS November 22, 2010
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: ad blocking, advertising, advertising network, advocacy, affiliate, Ashton Kutcher, B-2-B, b2b, banner ad, banner blindness, best practices, beyond the banner, brand, brand evangelism, branding, button ad, buzzword, caching, click-through, click-through rate (CTR), clicks, collaboration, community, conversion rate, cookie, cost-per-action (CPA), cost-per-click (CPC), CPM, crowdsourcing, customer acquisition costs, customer rating systems, customers, description tag, Digital Capital, DM, do-it-yourself, doorway domain, doorway page, e-mail, email spam, exposure outlets, Facebook, FFA, flash mob, flashmob, Foursquare, frequency cap, Global 20 marketing, Grown Up Digital, Heath Brothers, hit, house ads, HTML banner, hybrid model, impressions, incentivized traffic, interstitials, invisible Web, keyword, keyword density, keyword marketing, keyword research, keywords tag, like word-of-mouth, link popularity, link text, LinkedIn, log file, Made to Stick, manual submission, measurements, meta tag generator, meta tags, metrics, microblogging, mousetrapping, network, Networking, networks, New Paradigm, online, online advertising, online searches, online traffic, opt-out, p-2-p, page view, pagejacking, partner, Partnership, pay per click (PPC), pay per click search engine, pay per lead (PPL), pay per sale (PPS), peer-to-peer technology, podcast, pop-under ad, pop-up ad, prosumerism, rate card, rates, rectangle ad, rep firm, rich media, run-of-network (RON), run-of-site (ROS), search, Search Engine Optimization, search engine spam, search engine submission, search spy, self-serve advertising, SEO, site stickiness, skyscraper ad, social, Social Media, social network, spam, sponsorship, surround session, Tapscott, technology-based immersive customer collaboration, text ad, title tag, top 10, trade shows, trick banner, Twitter, underdelivery, unique visitors, URL, user generated content, value, vertical banner, video, viral, volunteer directory, web, Web 2.0, Web site traffic, webinars, website, wiki, WikiBrands, Wikinomics, Wildfire, WILDFIRE agency, WILDFIRE marketing
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WIKIBRANDS
Reinventing Your Company in a Customer-Driven Marketplace
Authors: Sean Moffitt, Mike Dover, Don Tapscott
ISBN: 9780071749275 / 0071749276
©2011 | 1st Edition | 336 pages | Hardback
Pub Date: DEC-10
Price: US$ 28.00
Website | Learn More
REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE
FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics
“A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders.” — Richard Florida, bestselling author of The Rise of the Creative Class
“Marketers should follow the course laid out by Sean Moffitt and Mike Dover, which leads us into a new brand future of pull, not push, and of conversation, not control.” — B. Josep h Pine II, bestselling author, The Experience Economy
“Thoughtful, innovative, and most of all practical. If your organization wants to deploy technology to build better client relationships, Wikibrands will show you how.” — Keith Ferrazzi, bestselling author, Never Eat Alone
“Your brand can share control to create value. With the changing role of consumers, every brand is a lie, not a promise. But Wikibrands offers marketers a rich understanding of how social media can drive engagement for brands that make them true.” — Ross Mayfield , Chairman, President, and co-founder, Socialtext
“A must-read for the hungry marketer!” — Julie Roehm, Backslash Meta, LLC
“The path forward presented in Wikibrands is brightly illuminated, helping change the landscape in an area ready for consumer-driven, open innovation.” — David Smith, Global Managing Director, Accenture, and Co-Author of Workforce of One : Revolutionizing Talent Management Through Customization
“”A behind-the-curtain look at how you should be engaging your customer directly in the branding process. Ignore this important book at your own peril.” — Saul Kaplan, Founder and Chief Catalyst, Business Innovation Factory
What is a Wikibrand?
It’s the next generation of business building that taps into the true power of social networks, brand connections, and customer participation to build real value. It’s a status update on Facebook, a rave on Twitter, a review on YouTube, and so much more. It’s the herald of a new golden age in customer freedom and individualized customer service.
It’s the future of business–and this book is your wake-up call, strategy guide, and road map to what’s ahead.
In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies–and enthusiastic online communities–one click at a time.
Built on continuing research from Don Tapscott’s trailblazing $10 million research project, which formed the basis of bestselling books such as Wikinomics and Grown Up Digital, this book delivers hundreds of the best examples from today’s most successful businesses. You’ll learn how to:
- ENGAGE THE CUSTOMER through social influence, word of mouth, and user-generated content
- CREATE AN EXPERIENCE affected by customer-driven ratings, reviews, and online culture
- BUILD A COMMUNITY through microblogging, prosumerism, and crowdsourcing
- MAKE A CONNECTION that is truly authentic, collaborative, and value enhancing
Whether you work with an established business and are looking to make it relevant to today’s “wikiconsumers” or are launching a start-up from scratch, Wikibrands offers countless creative ideas for defining and reaching out to your target audience.
You’ll find refreshing new ways and a FLIRT model to help you open up an honest dialogue with your customers, attract a ready-made fan base through shared interests, and even work with other businesses toward a mutually rewarding goal. These are the latest tricks of the trade, used by hot brand names such as Mozilla Firefox, lululemon, and Zappos; industry giants Starbucks, Dell, and Harley-Davidson; and other less well-known organizations.
This is how you turn merely buzzworthy brands into full-fledged wikibrands. Sean Moffitt is President of Agent Wildfire Strategy & Communications, a leading social influence, word-of-mouth, and customer engagement firm. An internationally known speaker and Web expert, he has reinvented brands as a client and partner for Molson, Guinness, Procter & Gamble, and numerous Fortune 500 companies and start-ups. Mike Dover is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (formerly nGenera Insight), he oversaw the research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books. Continue the reinvention of your business at wiki -brands .com
About the Authors
Sean Moffitt is President, Agent Wildfire Strategy & Communications Inc., a leading social influence, word of mouth and customer engagement firm. He is also an internationally respected and connected web expert and sought-after speaker, lecturing to corporations, associations and universities throughout the world on cultural trends and the reinvention of marketing and business. With one foot in traditional business and another in new digital worlds, he has led the efforts behind established brands Molson, Guinness and Procter & Gamble and now partners with many Fortune 500s and startups as an evangelist for web-enabled customer engagement and collaboration in business.
Mike Dover is the Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations for New Paradigm (later nGenera Insight), he oversaw the research programs underlying Wikinomics: How Mass Collaboration Changes Everything and Grown Up Digital: How The Net Generation is Changing the World. He also provided review support for more than a dozen other books including Authenticity: What Customers Really Want by Joe Pine and James Gilmore and DIY U Edupunks, Edupreneurs, and the Coming Transformation of Higher Education by Anya Kamenetz.
Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm Shift, and The Digital Economy. Link in with the net generation at grownupdigital.com.
Publicity
-
Mike Dover appeared on ABC News Now’s “Money Matters” to discuss Wikibrands. He spoke to the value technology and its ability to improve the authenticity of conversations with the marketplace, as well as the importance of consumer ownership. To view the clip, please click HERE
Related Title
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9780071508636 Grown Up Digital
Mobile Marketing November 15, 2010
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: ad blocking, advertising, advertising network, affiliate, banner ad, banner blindness, best practices, beyond the banner, blogging, book, Bookmarking, button ad, buzzword, caching, cell phone, click-through, click-through rate (CTR), clicks, conversion rate, cookie, cost-per-action (CPA), cost-per-click (CPC), CPM, customer acquisition costs, customers, description tag, do-it-yourself, doorway domain, doorway page, e-mail, email spam, events, exposure outlets, Facebook, FFA, frequency cap, Guide, hit, house ads, How-to, HTML banner, hybrid model, impressions, incentivized traffic, interstitials, invisible Web, iPhone, keyword marketing, LinkedIn, marketing, metrics, micromedia, mobile marketing, mousetrapping, multimedia, network, Networking, networks, online, online advertising, online searches, online traffic, opinion, opt-out, page view, pagejacking, partner, Partnership, pay per click (PPC), pay per lead (PPL), pay per sale (PPS), pop-under ad, pop-up ad, rate card, rates, rectangle ad, rep firm, reviews, rich media, run-of-network (RON), run-of-site (ROS), search, Search Engine Optimization, search engine spam, self-serve advertising, SEO, site stickiness, skyscraper ad, social, social network, spam, sponsorship, surround session, text ad, trade shows, trick banner, Twitter, underdelivery, unique visitors, vertical banner, video, web, Web site traffic, webinars, website
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Mobile Marketing
Authors: Kaan Varnali, Aysegul Toker, Cengiz Yilmaz
ISBN: 9780071743020 / 0071743022
©2011 | 1st Edition | 176 pages | Hardback
Pub Date: DEC-10
Price: US$ 26.00
Learn More
A Blueprint for Mobile Marketing Best Practices
“Drawing on lessons from one of Europe’s most successful telecommunications companies, Mobile Marketing expertly explains the rules and lessons of the emerging mobile world. This is must reading for the marketing professional.”
Malcolm Gladwell
“Digital will change advertising more than it did the music business. Mobile digital will be the true hero of this radical change. This book is about the early signs of this revolution. A must-read.”
Serdar Erener, Adman
“Turkcell has proved to be one of the innovators and drivers of mobile marketing throughout EMEA. It therefore comes as no surprise that they should produce such a comprehensive guide to mobile marketing. The book contains both simple overviews of the prevailing technologies found in mobile marketing and more importantly some clear guidance on how to use them.”
Paul Berney, Managing Director Europe, Mobile Marketing Association
“The authors have done a terrific job discussing the compelling case studies and carefully elaborating on the lessons learned. Mobile marketing is a very effective way to engage consumers and brands to create a win-win solution, and this book explains how to achieve it.”
Chetan Sharma, President, Chetan Sharma Consulting, and coauthor of Mobile Advertising
Today, integrating a mobile marketing platform into existing communication channels can be the difference between success and failure. Marketing has evolved by leaps in bounds in just the past few years. If you haven’t already “gone mobile,” you need to start now. Yesterday was too late.
Written by top researchers at Bog˘aziçi University in conjunction with Turkey’s leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects you with customers in new, unique, and potentially profitable ways.
The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior. Filled with case studies from Turkcell’s impressive portfolio of clients, Mobile Marketing covers:
- The Basics of Mobile Marketing: short message service (SMS), multimedia messaging services (MMS), Internet, interactive voice response (IVR), games, services, and more
- Unique Value Propositions: convenience, personalization, localization, privacy, and more
- Factors Influencing Mobile Consumer Behavior: demographics, cultural values, consumer history, social network data, peer pressure, and more
- Mobile Markets of the Future: health services, distance learning, emergency services, television, commerce, government services, and more
About the Authors
KAAN VARNALI (Istanbul, Turkey) is a Ph.D. candidate of marketing at Boğaziçi University, Istanbul. He has a B.S. in Computer Engineering, and an MBA. He is currently conducting consumer experiments to assess drivers of success in mobile marketing within the framework of his Ph.D. dissertation. His current research interests focus on mobile consumer behavior, digital marketing, and the use of social networks in marketing. He has an article about e-commerce published in the Journal of Internet Business, an article about mobile marketing published in the International Journal of Information Management and a forthcoming book chapter about mobile consumer behavior that will be included in the Encyclopedia of E-Business Development and Management in the Digital Economy by IGI-Global. He also has professional experience in the areas of e-ventures consultancy and web-based strategy development.
AYSEGUL TOKER (Istanbul, Turkey) is the chair of the Department of Management, Boğaziçi University, Turkey, where she teaches courses on Management Information Systems, E-business Models, Customer Relationship Management, Database Marketing and Data-mining Applications. She has articles published in the areas of online communities, business excellence, total quality management, decision support systems and production management. Her current research interests include mobile marketing, E-business/E-commerce, customer relationship management, customer-knowledge management, and customer-focused strategies.
CENGIZ YILMAZ (Istanbul, Turkey) is a professor of marketing at Boğaziçi University, Istanbul. He obtained his Ph.D. in marketing from Texas Tech University in 1999. His research interests focus on distribution channels and relationship marketing, mobile marketing, emerging technologies and their impacts on marketing applications, and strategic issues concerning intra- and interfirm aspects in marketing systems and their links with business performance. His research has been published in several scholarly journals including Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, Journal of World Business, International Small Business Journal, and Journal of Business and Industrial Marketing.
301 Ways to Use Social Media To Boost Your Marketing August 11, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Marketing & Advertising.Tags: ad blocking, advertising, advertising network, affiliate, Audio, banner ad, banner blindness, best practices, beyond the banner, blog, blogging, bookmark, Bookmarking, brand, Brand Building, button ad, buzzword, caching, click-through, click-through rate (CTR), clicks, content, Content Sharing, conversion rate, cookie, cost-per-action (CPA), cost-per-click (CPC), CPM, customer acquisition costs, customers, description tag, direct marketing, DM, do-it-yourself, doorway domain, doorway page, e-mail, eBook, email spam, exposure outlets, Facebook, FFA, frequency cap, hit, house ads, HTML banner, hybrid model, IM, impressions, incentivized traffic, Indirect Marketing, interstitials, invisible Web, keyword, keyword density, keyword marketing, keyword research, keywords tag, link popularity, link text, LinkedIn, log file, manual submission, marketing, meta tag generator, meta tags, metrics, microblog, microblogging, mousetrapping, network, Networking, networks, online, online advertising, online searches, online traffic, opt-out, page view, pagejacking, partner, Partnership, pay per click (PPC), pay per click search engine, pay per lead (PPL), pay per sale (PPS), pop-under ad, pop-up ad, position, positioning, promote, promotion, rate card, rates, rectangle ad, rep firm, rich media, run-of-network (RON), run-of-site (ROS), search, Search Engine Optimization, search engine spam, search engine submission, search spy, self-serve advertising, Seminar, SEO, site stickiness, skyscraper ad, SMM, social, social network, Social Networking, spam, sponsorship, surround session, text ad, title tag, top 10, trade shows, trick banner, Turn Clicks into Customers, Twitter, underdelivery, unique visitors, URL, vertical banner, video, viral, volunteer directory, web, Web site traffic, webinars, website, Word of Mouth, YouTube
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301 Ways to Use Social Media To Boost Your Marketing
Authors: Parker, Catherine
ISBN-13: 978-0-07-173904-7
ISBN-10: 0071739041
©2011 | 1st Edition | 352 pages , Softcover
Pub Date: September 2010
Price: US$ 19.95
Author’s Blog | Twitter | Learn More
Master social-media marketing quicker than the competition can say “tweet”!
The time to build social media into your marketing strategy was yesterday. But fear not—this book can get you going by tomorrow.
Designed to help you take action right away, 301 Ways to Use Social Media to Boost Your Marketing presents everything you need to know in short, “snapshot” lessons. Every tip is presented in a standalone format to help you focus on what you need to do—and only what you need to do—and each one can be implemented on its own or in combination with other techniques to increase web traffic or brand awareness. Topics include:
- Blogging
- Micromedia
- Social networking sites
- Bookmarking
- Events
- Multimedia
- Reviews and Opinion sites
301 Ways to Use Social Media to Boost Your Marketing brings you up to date on today’s most groundbreaking social media tactics using Twitter, Facebook, Digg, and other hot social media sites!
Review
- San Francisco Book Review, Nov. 8
About the Author
Catherine Parker (San Francisco, CA) is an SEO specialist and provides social media and online marketing consulting to businesses of all sizes.
Everything I Know about Marketing I Learned From Google July 5, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Marketing & Advertising.Tags: ad blocking, advertise, advertising, advertising network, affiliate, Audio, banner ad, banner blindness, best practices, beyond the banner, blog, blogging, book, bookmark, Bookmarking, brand, Brand Building, branding, business message, button ad, buzzword, caching, click-through, click-through rate (CTR), clicks, communicate, communication, competitive advantage, consumer behavior, content, Content Sharing, conversion rate, cookie, cost-per-action (CPA), cost-per-click (CPC), CPM, CRM, customer acquisition costs, customer relationship, customers, description tag, direct marketing, DM, do-it-yourself, doorway domain, doorway page, e-mail, eBook, email spam, exposure outlets, Facebook, FFA, four p's, Four Pillars of Profit Driven Marketing, frequency cap, Get Rich With Twitter, guerilla, guerrilla, Guide, hit, house ads, How to Make Money with Your Blog, How to Sell Anything on eBay . . . and Make a Fortune!, How-to, HTML banner, hybrid model, IM, impressions, incentivized traffic, Indirect Marketing, interstitials, invisible Web, keyword, keyword density, keyword marketing, keyword research, keywords tag, link popularity, link text, LinkedIn, log file, manual submission, market research, marketing, Marketing Demystified, marketing strategy, Marketing Warfare, media relations, messaging, meta tag generator, meta tags, metrics, microblog, microblogging, mousetrapping, multi-level, multilevel, my space, myspace, network, Networking, networks, online, online advertising, online searches, online traffic, opt in, opt-out, page view, pagejacking, partner, Partnership, pay per click (PPC), pay per click search engine, pay per lead (PPL), pay per sale (PPS), pop-under ad, pop-up ad, position, positioning, pr, product, product development, promote, promotion, public relations, publicity, rate card, rates, rectangle ad, rep firm, Repositioning, rich media, ROI, run-of-network (RON), run-of-site (ROS), search, Search Engine Optimization, search engine spam, search engine submission, search spy, self-serve advertising, Seminar, SEO, site stickiness, skyscraper ad, SMM, social, social network, Social Networking, spam, sponsorship, surround session, target market, text ad, The Next Evolution of Marketing, title tag, top 10, trade shows, trick banner, Turn Clicks into Customers, Twitter, underdelivery, unique visitors, URL, value, vertical banner, video, viral, volunteer directory, web, Web site traffic, webinars, website, Word of Mouth, YouTube
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Everything I Know about Marketing I Learned From Google
Authors: Goldman, Aaron
ISBN-13: 978-0-07-174289-4
ISBN-10: 0071742891
©2010 | 1st Edition | 256 pages , Hardcover
Pub Date: August 2010
Price: US$ 26.95
Author’s Blog | Learn More
Want Market Share? Google It!
In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects.
You’ll learn how to do everything from initiating digital “conversations” with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world’s most innovative brands that have integrated lessons from Google into their own marketing strategy. You’ll see how:
- Apple is Googling its customers to remain relevant to their passion points
- GE is Googling its marketing plans by selling altruism
- Threadless is Googling its products by tapping the wisdom of crowds
- Barack Obama Googled his way to the top of the world
And now you, too, can Google your business to build meaningful connections with more customers than ever!
About the Author
Aaron Goldman (Chicago, IL) is a ten-year digital marketing veteran and Founder and Managing Partner of Contextual, a company that brings together buyers and sellers of digital marketing solutions. Services include digital marketing consulting and representation for marketers, agencies, media companies, and technology providers.
Before starting Connectual, Goldman was VP, Marketing & Strategic Partnerships for Resolution Media, an Omnicom Media Group Company. During his nearly five years at Resolution Media, Goldman helped grow the company from eight employees to over 100 at its peak and $200+ million in annual search media billings. In his role on the executive team, Goldman managed corporate marketing, industry relations, and business development, landing new accounts like Bank of America, Dell, Gatorade, Hertz, FedEx, Frito Lay, Lowe’s, and State Farm, among others.
Goldman currently serves on the executive board of directors for the Chicago Interactive Marketing Association (CIMA). He has been published in iMediaConnection and DMNews, quoted in the New York Times, and has a regular column in MediaPost’s Search Insider. Goldman has been a guest lecturer on the topic of online marketing for the American Advertising Federation (AAF) and University of Illinois at Urbana-Champaign. He’s also a frequent speaker at industry trade shows such as ad:tech, SES, OMMA, and Search Insider Summit.
Publicity
- Book was featured in Investor’s Business Daily (circ. 131,959) in an article on social media marketing. To read, please click HERE .
- Book Review on getAbstract.com
Management Strategies for the Cloud Revolution: How Cloud Computing Is Transforming Business and Why You Can’t Afford to Be Left Behind April 29, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Strategy.Tags: access, accessing, Affero General Public License, Amazon, application, applications, architecture, AT&T, autonomic, azure services, book, Business, capex, capital expenditure, certification, client, client-server, cloud computing, cluster, community cloud, compliance, contract, distributed, ECP, EGEE, Elastic Computing Platform, Enabling Grids for E-sciencE, Enomaly, entry, expenditure, Facebook, FISMA, Forrester, Free Software Foundation, GoGrid, Google, Gov Cloud, GPLv3, grid, Guide, HIPAA, hourly, How-to, HP, hybrid cloud, IBM, Infrastructure, Intel, Internet, IT, laptop, law, legal, manager, managing, metering, Microsoft, monthly, Netsuite, network, OGF, Open Cirrus, Open Cloud Computing Interface, open source, open standards, Oracle, parallel, partner, partnering, pay, payments, platform, prices, privacy, private cloud, program, programming, public cloud, Rackspace, reliability, reliable, remote computing, return on investment, RightScale, ROI, Salesforce, Salesforce.com, SAS, scalable, Security, ServePath, server, service, software, SOX, storage, subscription, sustainability, the cloud, time share, time sharing, unix, utility, virtualization, virtualized, VPN, web, weekly, Yahoo
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Management Strategies for the Cloud Revolution
How Cloud Computing Is Transforming Business and Why You Can’t Afford to Be Left Behind
Author: Babcock, Charles
ISBN-13: 978-0-07-174075-3
ISBN-10: 0071740759
©2010 | 1st Edition | 272 pages , Hardcover
Pub Date: May 2010
Price: US$ 27.95
Book Excerpt | Book Preview | Interview | Learn More
Why? Cloud computing is a hot topic both in the national business media as well as with major corporations.
- November 2009, Reuters ran an article on IBM’s recently-launched cloud computing service.
- November 16, 2009, Investor’s Business Daily wrote about how Microsoft’s cloud era is truly taking flight.
- And CNN.com recently produced this helpful video and article: “A trip into the secret, online ‘cloud’”: http://www.cnn.com/2009/TECH/11/04/cloud.computing.hunt/index.html
With Google, Salesforce, and Amazon being the early leaders of the cloud computing trend, business leaders will no doubt need a book as a guide to the management strategies needed to launch their own clouds.
Now that we have your attention…….
About the Book
There’s a great deal of buzz about cloud computing in the ranks of business management. But so far, the discussion has focused on the technology behind it. Yes, technical understanding is needed to explain cloud computing, but its true import can’t be described in terms of technology. It requires a strategic business interpretation. And for business leaders, to fail to understand cloud computing is to risk being left behind in the next round of business computing and the resulting business evolution.
If you think the Internet had a major impact on business, it will pale beside the long term effects of the cloud. The cloud unleashes changes already spawned by the Internet that were creeping forward. It accelerates them, rewards fast moving organizations and punishes slow ones, breaks down traditional hierarchies while building up ad hoc teams. It potentially turns over immense computing power to employees of any rank to provision themselves with the computing power they think they need. Some will use that power foolishly, and be penalized; others will use it with discipline and creativity — in ways their bosses never imagined — and advance. The stakes for all are high.
Management Strategies for the Cloud Revolution refocuses the discussion of cloud computing in terms of business strategy. For the business world, this is a force of democratization: it makes large scale, high speed, highly reliable systems available for business analysts, business intelligence experts, line of business managers and researchers who only need to pay for short term use. There’s no need to apply to IT to build out the capacity in the data center. In some cases, the business user activates a major resource with the swipe of a credit card.
The technology is not new — virtualization, loosely coupled systems, Internet networking — have been around for years, but what businesses can do with the combination is new. The convergence is already well underway, but your firm’s senior management has only a hazy notion of it taking place. This book arms them with the critical understanding of how the cloud is going to change how we do business. It will:
- Educate top business management on cloud benefits
- Cultivate end user participation in the cloud
- Reveal how to become an example of leadership on cloud issues
- Help leaders formulate the cloud strategy
- Show businesses how to thrive as cloud computing becomes standard
Book Review
- Book review on WilfridWong.com. To read, please click HERE
- getAbstract.com
About the Author
Charles Babcock (San Francisco, CA) has been reporting on the major trends in computing for the past 20 years. He currently serves as editor-at-large at InformationWeek, covering the business application of Web services, virtualization, cloud computing and other topics of interest as they come up. He writes major features and cover stories for InformationWeek, daily stories for its Web site, http://www.informationweek.com, and blog regularly on related topics. He has also been integral in their transtition to the web. He is the former Software Editor and Technical Editor of Computerworld and editor-in-chief of Digital News.
He has been the winner of $400 William Randolph Hearst journalism scholarships for two years in a row in a national competition (third place, investigative reporting; fourth, editorial writing). He was also part of a team of three at InteractiveWeek that won the Jesse Neal award for business writing for an in-depth look at a failed effort to revamp computing systems at McDonalds Corp.
Babcock gives talks at user groups of software companies. I moderate panels or sit on panels at shows, such as the Open Source Business Conference. He organizes, hosts and speaks at InformationWeek-organized Webinars on virtualization and cloud computing. Over the course of a year, he speaks to 800-1,200 people in various settings. He also appears in a regular show of video recorded interviews on Silicon Valley topics, called ValleyView, aired on the InformationWeek Web site.
Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue April 9, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Marketing & Advertising.Tags: ad blocking, advertising, advertising network, affiliate, banner ad, banner blindness, best practices, beyond the banner, button ad, buzzword, caching, click-through, click-through rate (CTR), clicks, conversion rate, cookie, cost-per-action (CPA), cost-per-click (CPC), CPM, customer acquisition costs, customers, description tag, do-it-yourself, doorway domain, doorway page, e-mail, email spam, exposure outlets, Facebook, FFA, frequency cap, hit, house ads, HTML banner, hybrid model, impressions, incentivized traffic, interstitials, invisible Web, keyword, keyword density, keyword marketing, keyword research, keywords tag, link popularity, link text, LinkedIn, log file, manual submission, marketing, meta tag generator, meta tags, metrics, mousetrapping, network, Networking, networks, online, online advertising, online searches, online traffic, opt-out, page view, pagejacking, partner, Partnership, pay per click (PPC), pay per click search engine, pay per lead (PPL), pay per sale (PPS), pop-under ad, pop-up ad, rate card, rates, rectangle ad, rep firm, rich media, run-of-network (RON), run-of-site (ROS), search, Search Engine Optimization, search engine spam, search engine submission, search spy, self-serve advertising, SEO, site stickiness, skyscraper ad, social, social network, spam, sponsorship, surround session, text ad, title tag, top 10, trade shows, trick banner, Twitter, underdelivery, unique visitors, URL, vertical banner, video, volunteer directory, web, Web site traffic, webinars, website
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Turn Clicks Into Customers:
Proven Marketing Techniques for Converting Online Traffic into Revenue
Author: Forrester, Duane
ISBN-13: 978-0-07-163516-5
ISBN-10: 0071635165
©2010 | 1st Edition | 240 pages , Softcover
Pub Date: March 2010
Price: US$ 24.95
Learn More | Book Preview
Turn online visitors into PAYING CUSTOMERS!
You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.
From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.
Forrester explains what works and what doesn’t for multiple online marketing strategies, including:
- Online searches
- Internet advertising
- Webinars
- Videos
- Social networking
You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.
Review
About the Author
Duane Forrester (Seattle, WA) is a Senior Program Manager with Microsoft, running their internal SEO program for MSN. He is the founding co-chair of SEMPO’s In-House SEM Committee, sits on the Board of Directors with SEMPO and is the author of How To Make Money With Your Blog. Duane also finds time to help as a moderator at http://www.searchengineforums.com and maintains his own blog at http://www.theonlinemarketingguy.com. Based on his 10+ years in the online marketing industry, he also writes for http://www.searchengineland.com.
McGraw-Hill Education (Asia)
