The Wall Street MBA March 2, 2012
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: accounting, Business, business education, Business School, corporate finance, entrepreneurship, Finance, MBA, Networking, personal mba, productivity, wall street
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The Wall Street MBA
Author: Reuben Advani
ISBN: 9780071788311 / 007178831X
©2012 | 2nd Edition | 272 pages | Paperback
Pub Date: DEC-11
Pages: US$ 22.00
Book Preview | Learn More
From the collapse of once high-flying stocks to the financial news media’s blow-by-blow coverage of countless financial scandals, the last few years have witnessed a financial horror story of epic proportions. The cost of these recent events has been ultimately borne by the investor and the consumer public, and the misguidance of investment analysts, bankers, accountants, and corporate managers has undermined the public’s trust in these individuals and the institutions they serve. As a result, it is now more imperative than ever for working professionals, whose lives, investment portfolios, and bank accounts have been compromised by the carelessness of others, to seek and comprehend the basics of corporate finance and corporate accounting.
For the past five years, The Wall Street MBA has been helping both novice and experienced professionals across a wide range of career disciplines maneuver the world of corporate accounting and finance with a heightened sense of confidence. Now, at a time when readers need it most, Reuben Advani provides important updates to the first edition of The Wall Street MBA while retaining the foundations that have made this comprehensive primer to the major concepts covered in a standard MBA finance and accounting program so perennially successful. Peppered with true stories and amusing anecdotes, this concise, easy-to-read, and interactive resource teaches MBA concepts by applying theory to real-life examples. Readers will learn how to review financial statements, analyze earnings, detect fraud, assess stock prices, value companies, and structure mergers and acquisitions, among other exercises.
Endorsement
“Finally, the book which may put Harvard Business School out of business. A must-read for all professionals who seek strong financial expertise.”
—Rick Rickertsen, Managing Partner, Pine Creek Partners; author of Buyout
“Terrific overview of corporate finance and accounting that even the nonfinancial professional will find useful.”
—Ken Glazer, former Senior Competition Counsel, The Coca-Cola Company
“The Wall Street MBA distills a broad swath of corporate finance and financial reporting concepts into a concise, practical, and easily accessible format.”
—Robert Borghese, lecturer, The Wharton School; author of M&A from Planning to Integration
About the Author
Reuben Advani (Philadelphia, PA) is the founder and president of TeleStrat Consulting, Inc., a financial advisory boutique that specializes in corporate valuation. In addition, Mr. Advani launched a popular series of MBA-style seminars that are offered at corporations and law firms in the United States and Europe. Mr. Advani began his career with Morgan Stanley & Co., Inc., where he worked in the firm’s corporate finance division. In this capacity, he performed detailed valuation analysis on acquisition targets for Fortune 500 companies and oversaw the coordination of several debt and equity issuances. Mr. Advani’s next position was with Sony Corporation of America, where he was active in the development of Sony’s online initiatives. Mr. Advani has provided consulting services to companies throughout the United States and Latin America and has held interim positions, including CFO and COO, with several of them. He is a frequent speaker on topics ranging from corporate valuation to financial reporting. Mr. Advani holds a BA from Yale University, earned an MBA from The Wharton School, and serves as an adjunct professor of finance at Drexel University.
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9780071435369 Finance & Accounting for Non-Financial Managers
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9780071633222 Understanding Wall Street
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9780071749558 The McGraw-Hill 36-Hour Course
Communicate with Confidence October 21, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: Business Communications, business writing, confidence, Networking, professionalism, Social Media
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Communicate with Confidence, Revised and Expanded Edition
How to Say it Right the First Time and Every Time
Authors: Dianna Booher
ISBN: 9780071770132 / 0071770135
©2012 | 2nd Edition | 512 pages | Paperback
Pub Date: DEC-11
Price: US$ 22.00
Learn More
Make your meaning clear, send the right signal, and never miscommunicate again
What do you do when a client calls while you’re having lunch with another client? How do you stand out with a persuasive message in a sea of social media? Is tweeting every two minutes aggressive, intrusive, smart, or just friendly?
For learning the art of effective communication, there’s no better resource than the business communication classic Communicate With Confidence. Retaining all the information that has made has made this a business communication classic, the second edition is updated to include new rules for conveying a message clearly, politely, and confidently via videoconferencing, teleconferencing, social media sites, and mobile phones.
Praise for Communicate with Confidence
“Communicate with Confidence! is . . . the clearest, most comprehensive, and most credible guide to persuasive and authentic communication available today. Dianna Booher is the master of her message and her medium. . . . After you’ve read it once, I’m confident you’ll be consulting it frequently. Do not hesitate. Read it today, and put it to use immediately.”
—Jim Kouzes, coauthor of The Leadership Challenge and Credibility, and The Dean’s Executive Fellow of Leadership, Leavey School of Business, Santa Clara University
“Communicate with Confidence! is the best communication book I have seen.”
—Ken Blanchard, coauthor of The One Minute Manager® and Full Steam Ahead!
“Fully 85 percent of your success in life is contained in your ability to communicate effectively with other people. Communicate with Confidence! is full of proven, practical ways to get your point across quickly and stand out in every conversation. This book should be read and re-read over and over again!”
—Brian Tracy, bestselling author of How the Best Leaders Lead, Goals!, and Eat That Frog
“Dianna Booher produced a tremendous resource with the first edition of this book—but I’m confident this new version will be a classic. Well-organized, practical, comprehensive advice.”
—Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks without Being Eaten Alive
About the Author
Dianna Booher is CEO of Booher Consultants, a global performance improvement firm that helps organizations increase profitability and market share through more effective communication. She is the bestselling author of several books, including Communicate with Confidence, Speak with Confidence, and The Voice of Authority.
Other books you might be interested:
- 9780070066069 Communicate With Confidence
- 9780071486699 The Voice of Authority
- 9780071549882 The Confident Leader
- 9780071743266 The New Articulate Executive
The Power of foursquare September 15, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Marketing & Advertising.Tags: Advertising clicks, Bookmarking, cell phone, events, Facebook, Facebook places, Flickr, Four Square, iPad, iPhone, LinkedIn, marketing, mobile marketing, multimedia, Networking, online, online traffic, Retailing, sales, Search Engine Optimization, SEO, social, Twitter, website
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The Power of foursquare
7 Innovative Ways to Get Your Customers to Check In Wherever They Are
Author: Carmine Gallo
ISBN: 9780071773171 / 0071773177
©2012 | 1st Edition | 272 pages | Hardback
Pub Date: OCT-11
Price: US$ 25.00
Book Preview | Learn More
Learn from the best! The first book to go behind the scenes at foursquare with the company’s cooperation—revealing all the secrets behind the social-media giant’s extraordinary growth!
In The Power of foursquare, Carmine Gallo provides the first-ever look behind the scenes at social-media giant foursquare—and explains how you can apply the company’s marketing secrets to your own endeavors.
Foursquare enables GPS-enabled users to “check in” to locations of its partner companies using their mobile device; the companies build customer loyalty and trust by making the check-in experience fun, as well as providing incentives.
You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships, including:
- The American Red Cross
- Jimmy Choo, London
- Chili’s Grill & Bar
- Bravo
- NASA
- RadioShack
Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most.
Gallo’s game plan is based on seven simple principles you can use to build a loyal customer base: Outsmart, Align, Incentivize, Engage, Attract, Reward, and Entertain.
Publicity
- Forbes China’s interview with Carmine Gallo. To read, please click HERE
- Interview on Fox News, October 17. To watch, click HERE
- Article on “Foursquare: Attract, reward, Engage Your Customers” by Carmine Gallo on Forbes, October 17.
- Practical eCommerce featured the book in a September roundup of recommended titles.
- Review on aboutfoursquare.com, October 21
About the Author
Carmine Gallo is the bestselling author of The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs. A columnist for Bloomberg Businessweek, Forbes.com, and Monster.com, he is a communications coach whose clients include Intel, Hyundai, SanDisk, Nokia, Chevron, and many other companies.
Other books you might be interested:
- 9780071636087 The Presentation Secrets of Steve Jobs
- 9780071748759 The Innovation Secrets of Steve Jobs
- 9780071664868 MicroMarketing
- 9780071742894 Everything I Know about Marketing I Learned From Google
How to leverage The Power of foursquare for your Business
Likeable Social Media June 2, 2011
Posted by McGraw-Hill Education (Asia) in Business, Highlights.Tags: advertising, best practices, blogging, Bookmarking, cell phone, clicks, CPM, customers, do-it-yourself, e-mail, events, exposure outlets, Facebook, iPhone, LinkedIn, marketing, micromedia, mobile marketing, multimedia, Networking, networks, online, online advertising, online searches, online traffic, opinion, reviews, search, Search Engine Optimization, SEO, social, trade shows, Twitter, video, web, webinars, website
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Likeable Social Media
How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Author: Dave Kerpen
ISBN: 9780071762342 / 0071762345
©2011 | 1st Edition | 272 pages | Paperback
Pub Date: MAY-11
Price: US$ 20.00
Introduction | Learn More
The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.
LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Praise for Likeable Social Media:
“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
– Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com
“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
– Seth Godin, author of Poke the Box
“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
– Scott Monty, Global Digital Communications, Ford Motor Company
“Dave gives you what you need: Practical, specific how-to advice to get people talking about you.”
– Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
About the Author
Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago.
Other books you might be interested:
- 9780071664868 MicroMarketing
- 9780071742894 Everything I Know about Marketing I Learned From Google
Prescription for Excellence May 18, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: business communication, Career, chip heath, communicate in business, competition, competitive edge, customer care, customer experience, customer service, dan heath, healthcare, hospital, lead, Leadership, Leadership Center, Made to Stick, manage, management, manager, Market, marketing, motivate, network, Networking, new gold standard, patient care, quality, raving fans, ritz carlton, service, starbucks experience
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Prescription for Excellence
Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System
Author: Joseph Michelli
ISBN: 9780071773546 / 0071773541
©2011 | 1st Edition | 320 pages | Hardback
Pub Date: MAY-11
Price: US$ 28.00
Learn More
The Secrets to Long-Term Business Health
Joseph Michelli, author of The Starbucks Experience and The New Gold Standard, is among the world’s top authorities on the principles of creating an organizational culture dedicated to service excellence. In these bestselling books, he examines how leading service companies dominate their respective industries with innovative customerexperience strategies.
Now, Michelli turns his attention to one of the most complex, controversial, and critical industries—healthcare.
In Prescription for Excellence, Michelli provides an inside look at an organization that has become the envy of its industry—and explains how you can dominate your own industry by using the same approach.
UCLA Health System is revered worldwide for its top-tier patient/customer care. Great physicians, nurses, researchers, and staff are only part of the equation; UCLA’s overall success is a result of organization-wide collaboration that is driven by leaders with a shared vision of unyielding excellence. Michelli breaks down UCLA’s approach into five simple principles:
- Commit to Care
- Leave No Room for Error
- Make the Best Better
- Create the Future
- Service Serves Us
From administrative offices to operating rooms to research centers, continued adherence to these five principles has guided UCLA to financial strength, social significance, and sustainability.
The best part is that these principles translate to any industry, so you, too, can achieve similar goals. Michelli gives you the tools to adapt UCLA’s ideas, systems, and leadership principles into your own best practices. Whether it is a healthcare organization, a financial institution, or a neighborhood hair salon, good business begins and ends with customer connection. When all workers in an organization focus on providing quality care for those they serve, success inevitably follows.
Business is always personal; UCLA’s leadership ensures that this simple truth drives every UCLA employee, every day. Apply the lessons Michelli spells out in Prescription for Excellence to create a system that ensures that your people take business personally, day in and day out.
Praise
‘Like any business, a hospital must be true to its core values in order to succeed. `Trickle-down values’ start at the top with the best leadership, so that all the stakeholders understand and carry out the institution’s mission. That is the gift that David F einberg has brought to U CLA. I am in awe of his management skills.’
‘Lynda Resnick, owner of Pom Wonderful, Fiji Water, Teleflora, and Wonderful Pistachios
‘With clear purpose, unwavering principles, and steadfast leadership, the people at UCLA have established a new bar, a compelling promise, for what healthcare can and should be.’
‘David M. Lawrence, M.D., former CEO, Kaiser Permanente
‘An absorbing and educational account of a large institution’s astonishing transformation. The strong, courageous, and focused leadership of David Feinberg and his outstanding team is evident on every page. A tremendous lesson for all large enterprises.’
‘William E. Simon, Jr., cochairman, William E. Simon & Sons
‘Most leadership authors describe how to apply common-sense principles. Michelli is a notable exception. He artfully describes the compelling, uncommon leadership practices that transformed UCLA Health System. The resulting lessons are plentiful and powerful for today’s business leader.’
‘Lee J. Colan, Ph.D., author of Sticking to It: The Art of Adherence
Publicity
- Prescription for Excellence is poised to hit FOUR Bestseller Lists:
- The New York Times: #1 Hardcover Advice & Misc, Week Ending June 12
- USA Today: #1 Money Best Sellers
- Publishers Weekly: #2 Hardcover Nonfiction Best Seller
- The Wall Street Journal: #8 Hardcover Nonfiction and #1 Hardcover Business (based on Nielsen Bookscan ratings
About the Author
Joseph A. Michelli, Ph.D. (Falcon, CO), is an internationally sought-after speaker, author, and organizational consultant. His book, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, published by McGraw-Hill, regularly achieved bestseller status on the Wall Street Journal (6 weeks), BusinessWeek (5 months), and USA Today (8 weeks) lists. He has been featured on television programs such as The Glenn Beck Show and CNBC’s “On the Money” and has conducted hundreds of radio and print interviews. His other books include The New Gold Standard about service excellence at The Ritz-Carlton Hotel Company and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the “World Famous” Pike Place Fish Market in Seattle.
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Influencing Powerful People April 14, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: Bill Paley, book, competence, Conrad Black, control, convince, diplomacy, empathy, energy, engage, executive, famous, Ferdinand Piech, Frank Stronach, Guide, How-to, Howard Dean, humility, independence, influence, Jane Goodall, Jim Collins, messaging, Michael Porter, Networking, on message, Patrick Leahy, Peter Drucker, pitch, Power, power point, powerpoint, Presentation, relationship, rich, Rupert Murdoch, share holder, shareholder, society, speak, stake holder, stakeholder, Steve Jobs, survive, talk, Ted Rogers, wealthy
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Influencing Powerful People
Engage and Command the Attention of the Decision-Makers to Get What You Need to Succeed
Author: Dirk Schlimm
ISBN: 9780071752862 / 0071752862
©2011 | 1st Edition | 272 pages | Hardback
Pub Date: MAR-11
Price: US$ 28.00
Book Preview | Learn More
How do you engage a powerhouse leader in a way that produces your desired outcome?
Dealing with powerful people can be intimidating. Many of them have reached the height of achievement through a combination of charm, confidence, and brilliance, and they certainly deserve our admiration and respect. More than likely, however, they also succeeded as a result of their relentless drive and, in the process, developed reputations for being intense, demanding, and temperamental. How do you keep up with such individuals, gain their confidence, contribute to their enterprise, and ensure that your ideas count?
Influencing Powerful People provides you with the tools you need to connect and get results with key influencers and decision makers—chief executives, department heads, supervisors, and anyone else in a position of authority. Author Dirk Schlimm, who has frontline experience working with “largerthan- life” leaders, provides sixteen proven rules for working successfully with the powerful people in your life—whether your boss, client, partner, associate, or international counterpart. These rules include:
- Adopt the role of a “helper”
- Counter ego with humility
- Appreciate who they are and what they do
- Do the things they can’t
- Become an effective counterweight
It’s not about giving up your values or telling them what they want to hear—in fact, what powerful people need most often is your loyalty and unbiased perspective. It’s about learning to build a relationship and communicating in a way that gets their attention. It’s about strategically managing and adapting your everyday behavior so that the powerful people in your life gain confidence in you, appreciate your contribution, and listen to you when charting their course.
No matter what your level in an organization, Influencing Powerful People holds the key to ensuring that you make an impact, earn respect, and progress to even greater achievement and responsibility.
Endorsement
“I’ve known Dirk Schlimm for years, and observed with admiration his ability to work effectively with powerful people while sustaining his own core values. His topic is important, and his experience has given him a deep practical wisdom.”
—Jim Collins, author, Good to Great
“For every ‘powerful person’ who has influenced history, there are three or four people behind the scenes without whom history would never have changed. Vision and drive for implementation are never enough. Dirk Schlimm’s book is about how to accomplish the work of real change in the real world by doing the hard work that rarely gets noticed.”
—Governor Howard Dean, Chairman Emeritus, The Democratic National Committee
“Influencing Powerful People provides invaluable insights into this dynamic—insights that will assist anyone to be more effective and successful.”
—Peter Jewett, Chair, Corporate Department, Torys LLP
About the Author
Dirk Schlimm is a corporate director, executive coach, and the principal of Jenoir Management Consultants based in Toronto, Canada.
Dirk studied law at Bonn University in Germany and obtained scholarships to study international law at the universities of Geneva, Switzerland and Trento, Italy. After completing his law degree, Dirk pursued a doctorate in international law at the University of Konstanz, Germany and was awarded a Konrad Adenauer fellowship.
After emigrating to Toronto, Dirk worked for the owner and founder of Husky Injection Molding Systems, Robert Schad. Husky is featured in Jim Collins’ book Built-to-Last and Collins himself has been working as a consultant with Husky over the past 15 years. Dirk also managed Husky’s interface with the world of politics. Part of the challenge was to facilitate between powerful people, i.e., Husky’s founder and Vermont’s then Governor, Howard Dean. It was also at Husky Dirk had had the opportunity to consult with the late Peter Drucker on issues related to succession planning for a powerful owner and company founder.
In addition to his “up close and personal” involvement in the world of powerful people, Dirk continued his education in related fields. He completed executive education at MIT, Harvard, Darden (University of Virginia), University of Michigan, The Richard Ivey School of Business, and the Center for Creative. Dirk also completed the Directors Education Program at the Rotman School of Management in Toronto and earned his ICD.D designation from the Institute of Corporate Directors.
Since leaving Husky, Dirk started his own consulting and teaching practice (Jenoir). He acts as an advisor and executive coach to business owners and senior executives. His clients are located in North America, Europe, and the Far East and they work in the manufacturing, information technology, and financial services industries.
Dirk’s experience in the not-for-profit world includes work on the boards of the Canadian German Chamber of Commerce and the Leprosy Mission Canada.
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How to Influence People in 60 Seconds
Managing Your Manager January 20, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: bacardi, book, Boss, Career, Career Builder, Careerbuilder, confidence, confident, contact, cover letter, egoist, Employees, etiquette, Experience, Facebook, find a job, finding a job, friend, Guide, head hunter, Headhunter, Hot Jobs, Hotjobs, How-to, HR, Internet, interview, job, job market, job search, Kraft, lead, lessons learned, life, Linked In, LinkedIn, looking for a job, looking for job, manage up, management, manager, Media Bistro, Mediabistro, micro manage, Monster, myspace, negotiate, Networking, online, opportunity, people, philip morris, Plaxo, Professional, recruit, recruiter, recruitment, reference, referral, resume, salary, salary negotiation, social network, strategic, Strategy, supervisor, Twitter
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Managing Your Manager
How to Get Ahead with Any Type of Boss
Author: Gonzague Dufour
ISBN: 9780071751933 / 0071751939
©2011 | 1st Edition | 256 pages, Paperback
Pub Date: DEC-10
Price: US$ 17.00
Blog | Excerpt | Learn More
Learn Everything You Can From Every Type of Boss
Managers come in all varieties, and unfortunately you don’t get to choose your preference. Too often, we find ourselves working for people who are tough to work for, difficult to “decode,” or brilliant but inaccessible. Managing Your Manager is the answer to dealing with a problematic supervisor.
Placing manager “types” into real-world categories–from the Bully, Scientist, and Star to the Geek, Parent, and Con Artist–it provides everything you need to make your work life more satisfying and productive. Managing Your Manager gives you the tools to:
- Categorize your boss based on telling traits
- Create a solid working relationship
- Avoid common pitfalls associated with certain types
- Become a strong leader based on lessons learned from various bosses
Managers of all types can provide invaluable learning experiences that can enhance your career. Managing Your Manager empowers you with the knowledge, skills, and savvy for dealing with any type of boss and excelling in your job.
About the Author
Gonzague Dufour (Larchmont, NY) is an executive with Human Resources at Bacardi and has held senior executive positions with top companies such as Phillip Morris, Kraft, Jacobs Suchard and KPMG. In addition, he has both law and accounting advanced degrees and is fluent in English, French and Spanish, having been a global executive working in the U.S., France, Switzerland and other countries.
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Manager’s Guide to Social Media November 22, 2010
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: ad blocking, advertising, advertising network, affiliate, banner ad, banner blindness, best practices, beyond the banner, blogging, book, Bookmarking, button ad, buzzword, caching, cell phone, click-through, click-through rate (CTR), clicks, conversion rate, cookie, cost-per-action (CPA), cost-per-click (CPC), CPM, customer acquisition costs, customers, description tag, do-it-yourself, doorway domain, doorway page, e-mail, email spam, events, exposure outlets, Facebook, FFA, frequency cap, Guide, hit, house ads, How-to, HTML banner, hybrid model, impressions, incentivized traffic, interstitials, invisible Web, iPhone, keyword, keyword density, keyword marketing, keyword research, keywords tag, link popularity, link text, LinkedIn, log file, manual submission, marketing, meta tag generator, meta tags, metrics, micromedia, mobile marketing, mousetrapping, multimedia, network, Networking, networks, online, online advertising, online searches, online traffic, opinion, opt-out, page view, pagejacking, partner, Partnership, pay per click (PPC), pay per click search engine, pay per lead (PPL), pay per sale (PPS), pop-under ad, pop-up ad, rate card, rates, rectangle ad, rep firm, reviews, rich media, run-of-network (RON), run-of-site (ROS), search, Search Engine Optimization, search engine spam, search engine submission, search spy, self-serve advertising, SEO, site stickiness, skyscraper ad, social, social network, spam, sponsorship, surround session, text ad, title tag, top 10, trade shows, trick banner, Twitter, underdelivery, unique visitors, URL, vertical banner, video, volunteer directory, web, Web site traffic, webinars, website
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Manager’s Guide to Social Media
Author: Scott Klososky
ISBN: 9780071754330 / 0071754334
©2011 | 208 pages | Paperback
Pub Date: DEC-10
Price: US$ 17.00
Sample Ch 02 | Learn More
Leverage the power of social media to jumpstart productivity, profitability, and business growth!
Social media has changed everything. Some managers fear their employees will waste entire days on Facebook, Twitter, and YouTube. Smart managers, though, understand that social media is a powerful business tool for engaging customers and growing their business.
The Manager’s Guide to Social Media establishes a framework for understanding and implementing social media technologies in the workplace. This primer on the biggest thing in business since the advent of the Internet itself explains everything you need to know about:
- Managing your company’s online reputation
- Setting internal policies on the proper use of social media
- Building “rivers” of information to outsmart the competition
- Implementing social tools internally to support virtual teams
- Forecasting the next trends in social media to stay ahead of the curve
About the Author
Scott Klososky (Edmond, OK)is the founder and CEO of Webcasts.com, a premier Internet full-service broadcast production company that helps clients in the corporate, sports and entertainment industries webcast the most interactive, cost-effective, highest-quality productions. The company’s clients included IBM, Compaq, AOL, Hewlett-Packard, Enron International, Conoco Inc., and BMG Music, among others. He serves as an Advisory Board Member for Critical Technologies, where he rebuilt a fledgling Web-based imaging product and reinvigorated the employee base and product line while adding referenceable customers. He currently speaks professionally on subjects such as technology, future trends and new generation leadership skills, in addition to engaging clients on a broad array of advisory tasks including Social Technology strategic planning, general IT strategy, and High Beam Leadership.
Review
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WIKIBRANDS November 22, 2010
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: ad blocking, advertising, advertising network, advocacy, affiliate, Ashton Kutcher, B-2-B, b2b, banner ad, banner blindness, best practices, beyond the banner, brand, brand evangelism, branding, button ad, buzzword, caching, click-through, click-through rate (CTR), clicks, collaboration, community, conversion rate, cookie, cost-per-action (CPA), cost-per-click (CPC), CPM, crowdsourcing, customer acquisition costs, customer rating systems, customers, description tag, Digital Capital, DM, do-it-yourself, doorway domain, doorway page, e-mail, email spam, exposure outlets, Facebook, FFA, flash mob, flashmob, Foursquare, frequency cap, Global 20 marketing, Grown Up Digital, Heath Brothers, hit, house ads, HTML banner, hybrid model, impressions, incentivized traffic, interstitials, invisible Web, keyword, keyword density, keyword marketing, keyword research, keywords tag, like word-of-mouth, link popularity, link text, LinkedIn, log file, Made to Stick, manual submission, measurements, meta tag generator, meta tags, metrics, microblogging, mousetrapping, network, Networking, networks, New Paradigm, online, online advertising, online searches, online traffic, opt-out, p-2-p, page view, pagejacking, partner, Partnership, pay per click (PPC), pay per click search engine, pay per lead (PPL), pay per sale (PPS), peer-to-peer technology, podcast, pop-under ad, pop-up ad, prosumerism, rate card, rates, rectangle ad, rep firm, rich media, run-of-network (RON), run-of-site (ROS), search, Search Engine Optimization, search engine spam, search engine submission, search spy, self-serve advertising, SEO, site stickiness, skyscraper ad, social, Social Media, social network, spam, sponsorship, surround session, Tapscott, technology-based immersive customer collaboration, text ad, title tag, top 10, trade shows, trick banner, Twitter, underdelivery, unique visitors, URL, user generated content, value, vertical banner, video, viral, volunteer directory, web, Web 2.0, Web site traffic, webinars, website, wiki, WikiBrands, Wikinomics, Wildfire, WILDFIRE agency, WILDFIRE marketing
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WIKIBRANDS
Reinventing Your Company in a Customer-Driven Marketplace
Authors: Sean Moffitt, Mike Dover, Don Tapscott
ISBN: 9780071749275 / 0071749276
©2011 | 1st Edition | 336 pages | Hardback
Pub Date: DEC-10
Price: US$ 28.00
Website | Learn More
REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE
FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics
“A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders.” — Richard Florida, bestselling author of The Rise of the Creative Class
“Marketers should follow the course laid out by Sean Moffitt and Mike Dover, which leads us into a new brand future of pull, not push, and of conversation, not control.” — B. Josep h Pine II, bestselling author, The Experience Economy
“Thoughtful, innovative, and most of all practical. If your organization wants to deploy technology to build better client relationships, Wikibrands will show you how.” — Keith Ferrazzi, bestselling author, Never Eat Alone
“Your brand can share control to create value. With the changing role of consumers, every brand is a lie, not a promise. But Wikibrands offers marketers a rich understanding of how social media can drive engagement for brands that make them true.” — Ross Mayfield , Chairman, President, and co-founder, Socialtext
“A must-read for the hungry marketer!” — Julie Roehm, Backslash Meta, LLC
“The path forward presented in Wikibrands is brightly illuminated, helping change the landscape in an area ready for consumer-driven, open innovation.” — David Smith, Global Managing Director, Accenture, and Co-Author of Workforce of One : Revolutionizing Talent Management Through Customization
“”A behind-the-curtain look at how you should be engaging your customer directly in the branding process. Ignore this important book at your own peril.” — Saul Kaplan, Founder and Chief Catalyst, Business Innovation Factory
What is a Wikibrand?
It’s the next generation of business building that taps into the true power of social networks, brand connections, and customer participation to build real value. It’s a status update on Facebook, a rave on Twitter, a review on YouTube, and so much more. It’s the herald of a new golden age in customer freedom and individualized customer service.
It’s the future of business–and this book is your wake-up call, strategy guide, and road map to what’s ahead.
In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies–and enthusiastic online communities–one click at a time.
Built on continuing research from Don Tapscott’s trailblazing $10 million research project, which formed the basis of bestselling books such as Wikinomics and Grown Up Digital, this book delivers hundreds of the best examples from today’s most successful businesses. You’ll learn how to:
- ENGAGE THE CUSTOMER through social influence, word of mouth, and user-generated content
- CREATE AN EXPERIENCE affected by customer-driven ratings, reviews, and online culture
- BUILD A COMMUNITY through microblogging, prosumerism, and crowdsourcing
- MAKE A CONNECTION that is truly authentic, collaborative, and value enhancing
Whether you work with an established business and are looking to make it relevant to today’s “wikiconsumers” or are launching a start-up from scratch, Wikibrands offers countless creative ideas for defining and reaching out to your target audience.
You’ll find refreshing new ways and a FLIRT model to help you open up an honest dialogue with your customers, attract a ready-made fan base through shared interests, and even work with other businesses toward a mutually rewarding goal. These are the latest tricks of the trade, used by hot brand names such as Mozilla Firefox, lululemon, and Zappos; industry giants Starbucks, Dell, and Harley-Davidson; and other less well-known organizations.
This is how you turn merely buzzworthy brands into full-fledged wikibrands. Sean Moffitt is President of Agent Wildfire Strategy & Communications, a leading social influence, word-of-mouth, and customer engagement firm. An internationally known speaker and Web expert, he has reinvented brands as a client and partner for Molson, Guinness, Procter & Gamble, and numerous Fortune 500 companies and start-ups. Mike Dover is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (formerly nGenera Insight), he oversaw the research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books. Continue the reinvention of your business at wiki -brands .com
About the Authors
Sean Moffitt is President, Agent Wildfire Strategy & Communications Inc., a leading social influence, word of mouth and customer engagement firm. He is also an internationally respected and connected web expert and sought-after speaker, lecturing to corporations, associations and universities throughout the world on cultural trends and the reinvention of marketing and business. With one foot in traditional business and another in new digital worlds, he has led the efforts behind established brands Molson, Guinness and Procter & Gamble and now partners with many Fortune 500s and startups as an evangelist for web-enabled customer engagement and collaboration in business.
Mike Dover is the Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations for New Paradigm (later nGenera Insight), he oversaw the research programs underlying Wikinomics: How Mass Collaboration Changes Everything and Grown Up Digital: How The Net Generation is Changing the World. He also provided review support for more than a dozen other books including Authenticity: What Customers Really Want by Joe Pine and James Gilmore and DIY U Edupunks, Edupreneurs, and the Coming Transformation of Higher Education by Anya Kamenetz.
Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm Shift, and The Digital Economy. Link in with the net generation at grownupdigital.com.
Publicity
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Mike Dover appeared on ABC News Now’s “Money Matters” to discuss Wikibrands. He spoke to the value technology and its ability to improve the authenticity of conversations with the marketplace, as well as the importance of consumer ownership. To view the clip, please click HERE
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9780071508636 Grown Up Digital
Mobile Marketing November 15, 2010
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Mobile Marketing
Authors: Kaan Varnali, Aysegul Toker, Cengiz Yilmaz
ISBN: 9780071743020 / 0071743022
©2011 | 1st Edition | 176 pages | Hardback
Pub Date: DEC-10
Price: US$ 26.00
Learn More
A Blueprint for Mobile Marketing Best Practices
“Drawing on lessons from one of Europe’s most successful telecommunications companies, Mobile Marketing expertly explains the rules and lessons of the emerging mobile world. This is must reading for the marketing professional.”
Malcolm Gladwell
“Digital will change advertising more than it did the music business. Mobile digital will be the true hero of this radical change. This book is about the early signs of this revolution. A must-read.”
Serdar Erener, Adman
“Turkcell has proved to be one of the innovators and drivers of mobile marketing throughout EMEA. It therefore comes as no surprise that they should produce such a comprehensive guide to mobile marketing. The book contains both simple overviews of the prevailing technologies found in mobile marketing and more importantly some clear guidance on how to use them.”
Paul Berney, Managing Director Europe, Mobile Marketing Association
“The authors have done a terrific job discussing the compelling case studies and carefully elaborating on the lessons learned. Mobile marketing is a very effective way to engage consumers and brands to create a win-win solution, and this book explains how to achieve it.”
Chetan Sharma, President, Chetan Sharma Consulting, and coauthor of Mobile Advertising
Today, integrating a mobile marketing platform into existing communication channels can be the difference between success and failure. Marketing has evolved by leaps in bounds in just the past few years. If you haven’t already “gone mobile,” you need to start now. Yesterday was too late.
Written by top researchers at Bog˘aziçi University in conjunction with Turkey’s leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects you with customers in new, unique, and potentially profitable ways.
The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior. Filled with case studies from Turkcell’s impressive portfolio of clients, Mobile Marketing covers:
- The Basics of Mobile Marketing: short message service (SMS), multimedia messaging services (MMS), Internet, interactive voice response (IVR), games, services, and more
- Unique Value Propositions: convenience, personalization, localization, privacy, and more
- Factors Influencing Mobile Consumer Behavior: demographics, cultural values, consumer history, social network data, peer pressure, and more
- Mobile Markets of the Future: health services, distance learning, emergency services, television, commerce, government services, and more
About the Authors
KAAN VARNALI (Istanbul, Turkey) is a Ph.D. candidate of marketing at Boğaziçi University, Istanbul. He has a B.S. in Computer Engineering, and an MBA. He is currently conducting consumer experiments to assess drivers of success in mobile marketing within the framework of his Ph.D. dissertation. His current research interests focus on mobile consumer behavior, digital marketing, and the use of social networks in marketing. He has an article about e-commerce published in the Journal of Internet Business, an article about mobile marketing published in the International Journal of Information Management and a forthcoming book chapter about mobile consumer behavior that will be included in the Encyclopedia of E-Business Development and Management in the Digital Economy by IGI-Global. He also has professional experience in the areas of e-ventures consultancy and web-based strategy development.
AYSEGUL TOKER (Istanbul, Turkey) is the chair of the Department of Management, Boğaziçi University, Turkey, where she teaches courses on Management Information Systems, E-business Models, Customer Relationship Management, Database Marketing and Data-mining Applications. She has articles published in the areas of online communities, business excellence, total quality management, decision support systems and production management. Her current research interests include mobile marketing, E-business/E-commerce, customer relationship management, customer-knowledge management, and customer-focused strategies.
CENGIZ YILMAZ (Istanbul, Turkey) is a professor of marketing at Boğaziçi University, Istanbul. He obtained his Ph.D. in marketing from Texas Tech University in 1999. His research interests focus on distribution channels and relationship marketing, mobile marketing, emerging technologies and their impacts on marketing applications, and strategic issues concerning intra- and interfirm aspects in marketing systems and their links with business performance. His research has been published in several scholarly journals including Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, Journal of World Business, International Small Business Journal, and Journal of Business and Industrial Marketing.
McGraw-Hill Education (Asia)
