The McGraw-Hill 36-Hour Course Product Development November 22, 2010
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: ad, advertise, advertisement, advertising, Apple, b2b, benefit, beta, book, business plan, business to business, Cisco, competition, competitive, concept, copyright, customer, data, design, developing, Development, distribute, distribution, engineer, factory, Finance, forecast, Google, growth, Guide, How-to, idea, ideation, industry, intellectual property, launch, law, legal, life cycle, logistics, manufacture, Market, marketing, mock up, model, modeling, modelling, New, organize, packaging, patent, pr, price, pricing, product, Profit, prototype, public relations, quality, register, resource, retail, revenue, rights, sale, screen, segment, sell, selling, store, Strategy, submission, submit, target, test, time to market, trademark, unit, value
comments closed
The McGraw-Hill 36-Hour Course Product Development
Author: Andrea Belz
ISBN: 9780071743877 / 0071743871
©2011 | 1st Edition | 256 pages | Paperback
Pub Date: DEC-10
Price: US$ 20.00
Learn More
A complete course in product development—without the tuition!
How do the world’s most creative and successful companies approach product development? With “ruthlessly disciplined innovation,” according to Andrea Belz. It’s a whole new way of ensuring consistent success from the initial product conception to communicating its value to customers.
The McGraw-Hill 36-Hour Course on Product Development provides the techniques you need to know, along with case studies of how companies like Apple, Google, and Cisco create their own remarkably efficient design and engineering processes. Designed as an easy, self-paced “course” complete with chapter-ending quizzes and a final exam, this book explains how to implement best practices for successful product launches every time.
About the Author
Andrea Belz, MBA, Ph.D., (Altadena, CA) is a well-known expert in technology commercialization who provides guidance to global leaders in innovation, including the Jet Propulsion Laboratory and the California Institute of Technology. Her savvy combination of technology review and business analysis has been used by groups ranging from General Electric to NASA.
Related Title
-
9780071435123 Next Generation Product Development
Million Dollar Speaking: The Professional’s Guide to Building Your Platform September 6, 2010
Posted by McGraw-Hill Education (Asia) in Business Writing, Highlights.Tags: address, audience, Business, Career, commencement, deliver, event, graduation, How-to, local, money, orate, payment, performance, podium, present, Presentation, price, Professional, promote, promotion, public speaking, sell, Speech, speechify, sponsor, stage, telephone, toastmasters, train, training, travel, webcast
comments closed
Million Dollar Speaking
The Professional’s Guide to Building Your Platform
Authors: Weiss, Alan
ISBN-13: 978-0-07-174380-8
ISBN-10: 0071743804
©2011 | 1st Edition | 352 pages , Softcover
Pub Date: October 2010
Price: US$ 22.00
Learn More
Make your move into, or improve your position in, the powerful world of professional speaking
If you think you have what it takes to speak professionally, or you’ve already been doing so with insufficient reward, now is the time to make your move.
Bestselling business author and Professional Speaking Hall of Fame member Alan Weiss offers the inside advice you need to turn your talent into a high-paying career—from honing your delivery skills to building a business. In Million Dollar Speaking, you’ll learn the critical skills of
- Dealing with difficult crowds
- Creating powerful speeches
- Targeting high-potential markets
- Creating a “star” reputation
- Setting fees that reflect your outstanding value
- Perfecting platform skills—making ¬them the best in the business
- Expanding your business through diversification
Weiss has packed the guide with tips, resources, helpful examples, and checklists that make it easy for you to keep a record of your progress. Whether you’re a trainer, workshop leader, or consultant, Million Dollar Speaking has what you need to get on the paid public-speaking circuit in no time.
About the Author
Alan Weiss, Ph.D. (East Greenwich, RI) runs the firm Summit Consulting Group, Inc. He typically delivers 30 keynotes a year at major conferences, and he has been a visiting faculty member at a number of universities, including Case Western Reserve University, Boston College, and Tufts. Weiss is the author of the bestseller Million Dollar Consulting. In 2006 he was presented with the Lifetime Achievement Award of the American Press Institute, which was one of only seven awarded in the 60-year history of the association.
Related Titles
- 9780070680340 Secrets Successful Speakers: How You Can Motivate, Captivate, and Persuade
- 9780070696150 Money Talks
- 9780071622103 Million Dollar Consulting
McGraw-Hill Education (Asia)
