Curation Nation March 7, 2011
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: advertise, advertising, aggregate, aggregating, aggregation, archive, archiving, Assets, brand, branding, business message, communicate, communication, competitive advantage, CRM, cull, customer relationship, digital, Digital Curation Centre, Drudge, expert, Facebook, gather, Huffington, LIMS, maintain, maintenance, market research, marketing strategy, metadata, multi-level, multilevel, myspace, preservation, preserve, preserving, product, product development, promotion, research, retrieval, retrieve, ROI, SCARP, search, Search Engine Optimization, select, selecting, selection, SEO, Social Media, Social Networking, target market, value
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Curation Nation
How to Win in a World Where Consumers are Creators
Author: Steven Rosenbaum
ISBN: 9780071760393 / 0071760393
©2011 | 1st Edition | 304 pages | Hardback
Pub Date: FEB-11
Price: US$ 28.00
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Business Leaders Are Buzzing About Curation Nation
Let’s face it, we’re drowning in data. Our inboxes are flooded with spam, we have too many “friends” on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard.
Fortunately, there is a new magic that makes the Web work. It’s called curation, and it enables people to sort through the digital excess and find what’s relevant.
In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future.
Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth and depth and provides a measure of human sorting and filtering that search engines simply can’t achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.
In Curation Nation, Rosenbaum “curates the curators” by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.
As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world. Understand it now, join in early, and reap the many benefits Curation Nation has to offer.
Learn more at CurationNation.org.
Praise for Curation Nation
“An indispensible guide to the brave new media world.”
—Arianna Huffington, editor in chief, the Huffington Post
“Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people—creative, smart, hip—who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us.”
—Daniel H. Pink, New York Times bestselling author of Drive
“A testament to the strategic mind of a genius and a road map for developing engaging consumer experiences by curating content around your brand.”
—Bonin Bough, Global Director, Digital and Social Media, PepsiCo
“Perfectly on-trend—an insightful guide to the future. So entertaining you won’t put it down.”
—Chris Meyer, author of Blur
“Read this book. Embrace curation, and you’ll be ready to ‘crush it’ with focus and passion in the noisy new world of massive data overload.”
—Gary Vaynerchuk, New York Times bestselling author of Crush It
“Provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience.”
—Tony Hsieh, CEO, Zappos.com, and New York Times bestselling author of Delivering Happiness
“Our best hope for sorting the good from the mediocre in our increasingly overwhelming media landscape.”
—Clay Shirky, author of Cognitive Surplus and Here Comes Everybody
Publicity
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Steve Rosenbaum discussed CURATION NATION on NPR’s “On the Media”, Feb 25. To listen/read, please click HERE
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CURATION NATION is highlighted in an article about the new breed of digital curators for entrepreneurs in the Business Insider, an influential site that with more than one million visitors/month. To read, please click HERE
About the Author
Steven Rosenbaum is an entrepreneur, filmmaker, and digital curator. He created MTV’s groundbreaking user-generated video show MTV Unfiltered and directed the award-winning 9/11 documentary 7 Days in September. Rosenbaum is the CEO of Magnify.net, the largest real-time video aggregation and curation engine on the Internet. He lives in New York City.
The McGraw-Hill 36-Hour Course: Operations Management August 11, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: assignable cause, book, Business, capability, change management, compete, competition, competitive advantage, control chart, create, decision, decision point, define, definition, design, distribution, engineer, evaluate, evaluating, evaluation, framework, Guide, How-to, identify, implement, Information, interpret, knowledge, learn, learning, manage, management, managing, maturity model, motivate, Motivating, Motivation, operational, organizational, organize, performance, plan, planning, Principles, process control, product, research, results, routine, service, souces, statement, statistic, statistical, system, systems thinking, technique, technologies, Technology, transform, transformation, value chain
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The McGraw-Hill 36-Hour Course
Operations Management
Authors: Brennan, Linda
ISBN-13: 978-0-07-174383-9
ISBN-10: 0071743839
©2011 | 1st Edition | 256 pages , Softcover
Pub Date: September 2010
Price: US$ 19.95
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A complete course in operations management—without the tuition!
The McGraw-Hill 36-Hour Course in Operations Management has everything you need to make your company’s processes efficient as they can be. This easy, self-paced “course” demystifies the concepts and skills you need to master your job! It includes:
- Expert guidance on operations management
- Chapter-ending self-tests
- Final exams that reinforce what you learned
About the Author
Linda L. Brennan (Atlanta, GA), PhD is a professor of management at Mercer University in Macon. Her teaching portfolio includes graduate and undergraduate courses in operations management, leadership, international business and strategy. She conducts research and consults in the areas of technology impact assessment, process and project management, and instructional effectiveness.
She first started teaching operations management to MBA students in 1995. Despite trying many different textbooks and reading packets over the years, she was unable to find a book that her students and she thought was useful, much less interesting. The texts inevitably cover an overly broad range of topics, and present superficial versions of management science techniques that students are unlikely to remember (much less use) in the workplace. What is needed for most managers is an enduring framework by which to evaluate operations, identify opportunities to improve them, implement changes, and measure outcomes. The McGraw-Hill 36-Hour Course: Operations Management will address that void.
Brennan has been published in scholarly and practitioner-oriented journals such as International Journal of Quality and Reliability Management, Engineering Management Journal, The Journal of Management in Engineering, IEEE Technology and Society, and Corporate Governance. Working with colleagues at Mercer, she has developed and published a portfolio of teaching cases in the Journal of Cases in Information Technology, the Journal of Critical Incidents, and the IMA Case Journal. Her two previous books, Computer-Mediated Relationships and Trust: Organizational and Managerial Implications and The Social, Ethical, and Policy Implications of Information Systems, were co-edited with Dr. Victoria Johnson and published by IGI Global.
Dr. Brennan’s prior work experience includes management positions at The Quaker Oats Company and marketing and systems engineering experience with the IBM Corporation. As a consultant, she applies her extensive experience in the management of knowledge work and information technologies to help individuals and teams to manage change and achieve organizational performance. Typical projects include performance measurement and improvement, project planning and control, process design and implementation, and strategic planning. She has consulted with a wide variety of organizations, including Fortune 100 companies, professional services firms, and many not-for-profit organizations.
A licensed professional engineer, she received her Ph.D. in industrial engineering from Northwestern University, her MBA in policy studies from the University of Chicago, and her B.I.E. in industrial engineering from the Georgia Institute of Technology. She lives in Central Georgia with her husband, teenage son, 200 pounds of dog, and a cat.
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MBA in a Nutshell: The Classic Accelerated Learner Program March 9, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: accounting, alternative dispute resolution (ADR), break-even analysis, budgets, business issues, business policy, buyer perception, buyer's remorse, buying process, cash flow, change management, cognitive dissonance, communication, compensation, contracts, corporate objectives, creative accounting, crisis management, cross-selling, crossover analysis, customer focus, customer service, dimensions of market segmentation, discount, discrimination, diversity, economic order quantity (EOQ), Economics, economies of scale, emotional buyer, ethical standards, ethics, evaluating, exponential smoothing, factors in marketing analysis, Finance, financial statements, forecasting methods, funding, human resources, internal control, investment appraisal, key financial ratios, key statistical measures, knowledge management, learning, lease, line manager, linear programming, macroeconomics, macroenvironment, management, management decision making, management information systems, managerial effectiveness, marketing, MBA, MBA programs, microeconomics, Milo Sobel, money, network analysis, nonparametric statistical methods, objectives, operations management, organizational objectives, parametric statistical methods, participants, postpurchase dissonance, product, product management, product positioning, production system, program, project, psychological contracts, queuing theory, rational buyer, regression analysis, relationship-based selling, rent, reorder point (ROP), research, research project, schools of thought, secrets, staff, statistics, strategic plan, strategic planning, strategies, tactics, tax-reduction considerations, technology management, terminology, time series analysis, time value, up-selling, workplace
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MBA in a Nutshell
The Classic Accelerated Learner Program
Authors: Sobel, Milo
ISBN-13: 978-0-07-170172-3
ISBN-10: 0071701729
©2010 | 1st Edition | 336 pages , Hardcover
Pub Date: January 2010
Price: US$ 27.95
Master MBA key concepts without stepping foot in a classroom
Save yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanford—without the heavy price tag and heavier classroom hours.
With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your professional life—stripping away useless theory and focusing on practical application, which is what you really need to be successful in business. In MBA in a Nutshell, you’ll learn how to:
- Accelerate and increase incoming cash flow
- Assess and rank investment opportunities
- Evaluate company performance using financial statements
- Follow step-by-step instruction to draft strategic business plans
- Turn uncertain business forecasts into reliable estimates
- Find ways to increase revenue and profit while dramatically reducing costs
Chock-full of practical examples, formulas, and concepts and skills that can be immediately used and implemented, MBA in a Nutshell is a must-read to build skills to enhance your career and help your company grow and succeed.
About the Author
Dr. Milo Sobel (Weston, CT)earned his doctorate from Columbia University and his MBA from the City University of New York. He has served as Manager of Training for Citibank, and is a member of the Academy of Management. As a journalist, he has regularly authored featured columns in World Executive’s Digest and Chief Executive China. He also serves as Justice of the Peace in his hometown of Weston, Connecticut.
McGraw-Hill Education (Asia)
