Up Your Sales in a Down Market October 18, 2011
Posted by McGraw-Hill Education (Asia) in Highlights.Tags: Business, Investing, marketing, sales, selling
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Up Your Sales in a Down Market
20 Strategies From Top Performing Salespeople to Win Over Cautious Customers
Author: Ron Volper
ISBN: 9781601631794 / 1601631790
©2012 | 1st Edition | 224 pages | Paperback
Pub Date: NOV-11
Price: US$ 15.99
- Win over cautious customers even in a down market
- Overcome customer fears and objections so they are ready to buy
- Avoid and bounce back from a sales slump
- Prepare and present business presentations that close more and bigger sales
- Lead and train sales teams based on the winning habits of top-performing salespeople
About the Author
What Works on Wall Street October 7, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Management & Organization.Tags: Business, Investing, marketing, sales, selling
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What Works on Wall Street
The Classic Guide to the Best-Performing Investment Strategies of All Time
Author: James O’Shaughnessy
ISBN: 9780071625760 / 0071625763
©2012 | 4th Edition | 720 pages | Hardback
Pub Date: NOV-11
Price: US$ 45.00
Learn More | O’Shaughnessy Asset Management
The classic stock investing guide—updated to provide the newest, most innovative strategies
Recent history has witnessed one of the worst stock market beatings ever. As a result, abysmal returns are being called “the new normal,” financial “experts” are ringing the death knell of buy-and-hold, and investors’ faith in equities has hit an all-time low. You have two choices. You can abandon the stock market based on what is happening today. Or you can invest today based on what will happen in the future.
Containing all new data, What Works on Wall Street, Fourth Edition, is the only investing guide that lets you see today’s market in its proper context— as part of the historical ebb and flow of the stock market. And when you see the data, you’ll see there is no argument: Stocks work.
Now in its second decade of helping investors succeed with stocks, What Works on Wall Street continues to provide the most effective investing strategies, presenting incontrovertible data on what works and what doesn’t. Updated with current statistics and brand-new features, What Works on Wall Streetoffers data on almost 90 years of market performance, including:
- Stocks ranked by market capitalization
- Price-to-earnings ratios
- EBITDA to enterprise value
- Price-to-cash flow, -sales, and -book ratios
- Dividend, buyback, and shareholder yields
- One-year earnings-per-share percentage changes
Providing you with unparalleled insights into stock performance going back to 1926, What Works on Wall Street is a refreshingly calming, objective view of a subject that is usually wrapped in drama, hyperbole, and opinions that are plain wrong.
This comprehensive guide provides the objective facts and winning strategies you need; all you have to do is make the decision to ignore the so-called market experts and rely on the long-proven approach that has made What Works on Wall Street an investing classic.
Praises for What Works on Wall Street
“O’Shaughnessy’s conclusion that some strategies do produce consistently strong results while others underperform could shake up the investment business.”
—Barron’s
“What Works on Wall Street is indisputably a major contribution to empirical research on the behavior of common stocks in the United States. . . . Conceivably, the influence of What Works on Wall Street will prove immense.”
—The Financial Analysts’ Journal
“O’Shaughnessy’s latest, What Works on Wall Street, is a serious inquiry into the investment strategies that stand up under long-term scrutiny and is refreshing research for every investor.”
—Stocks and Commodities
About the Author
James O’Shaughnessy (Stamford, CT) is Chairman and CEO of O’Shaughnessy Asset Management. He previously served as Portfolio Manager, Director of Systematic Equity, and Senior Managing Director for Bear Stearns. O’Shaughnessy is the author of the bestseller What Works on Wall Street, How to Retire Rich, Invest Like the Best, and Predicting the Markets of Tomorrow: A Contrarian Investment Strategy for the Next Twenty Years.
Publicity
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Seeking Alpha featured What Works on Wall Street (4th Edition) by James P. O’Shaughness on December 02; they call it “a bible for investment strategies.” To read the full article, click HERE.
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Articles on Theguruinvestor.com
- New Data On “What Works On Wall Street”, November 25
- Which Value Metric Offers The Most Value?, December 01 -
Podcast on Thedisciplinedinvestor.com, November 20
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Q&A on Globe and Mail, November 17
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Article “Getting the most out of equities” by James P. O’Shaughnessy on Investment News, December 04
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James P. O’Shaughnessy’s video on Forbes.com. CLICK HERE to watch.
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James P. O’Shaughnessy wrote an article on Wall Street Journal’s Financial Adviser Blog. To Read, Please click HERE
Book Review
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USABookNews.com, October 28
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The Quant Stock Screening Bible, November 04
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NewJerseyNewsroom.com, November 09
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Seeking Alpha, November 16
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Reading the Market, November 16
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CXO Advisory, November 25
Other books you might be interested:
- 9780071494700 Stocks for the Long Run
- 9780071592536 Security Analysis
- 9780071614139 How to Make Money in Stocks
The Power of foursquare September 15, 2011
Posted by McGraw-Hill Education (Asia) in Highlights, Marketing & Advertising.Tags: Advertising clicks, Bookmarking, cell phone, events, Facebook, Facebook places, Flickr, Four Square, iPad, iPhone, LinkedIn, marketing, mobile marketing, multimedia, Networking, online, online traffic, Retailing, sales, Search Engine Optimization, SEO, social, Twitter, website
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The Power of foursquare
7 Innovative Ways to Get Your Customers to Check In Wherever They Are
Author: Carmine Gallo
ISBN: 9780071773171 / 0071773177
©2012 | 1st Edition | 272 pages | Hardback
Pub Date: OCT-11
Price: US$ 25.00
Book Preview | Learn More
Learn from the best! The first book to go behind the scenes at foursquare with the company’s cooperation—revealing all the secrets behind the social-media giant’s extraordinary growth!
In The Power of foursquare, Carmine Gallo provides the first-ever look behind the scenes at social-media giant foursquare—and explains how you can apply the company’s marketing secrets to your own endeavors.
Foursquare enables GPS-enabled users to “check in” to locations of its partner companies using their mobile device; the companies build customer loyalty and trust by making the check-in experience fun, as well as providing incentives.
You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships, including:
- The American Red Cross
- Jimmy Choo, London
- Chili’s Grill & Bar
- Bravo
- NASA
- RadioShack
Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most.
Gallo’s game plan is based on seven simple principles you can use to build a loyal customer base: Outsmart, Align, Incentivize, Engage, Attract, Reward, and Entertain.
Publicity
- Forbes China’s interview with Carmine Gallo. To read, please click HERE
- Interview on Fox News, October 17. To watch, click HERE
- Article on “Foursquare: Attract, reward, Engage Your Customers” by Carmine Gallo on Forbes, October 17.
- Practical eCommerce featured the book in a September roundup of recommended titles.
- Review on aboutfoursquare.com, October 21
About the Author
Carmine Gallo is the bestselling author of The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs. A columnist for Bloomberg Businessweek, Forbes.com, and Monster.com, he is a communications coach whose clients include Intel, Hyundai, SanDisk, Nokia, Chevron, and many other companies.
Other books you might be interested:
- 9780071636087 The Presentation Secrets of Steve Jobs
- 9780071748759 The Innovation Secrets of Steve Jobs
- 9780071664868 MicroMarketing
- 9780071742894 Everything I Know about Marketing I Learned From Google
How to leverage The Power of foursquare for your Business
What Got You Here Won’t Get You There in Sales September 1, 2011
Posted by McGraw-Hill Education (Asia) in Marketing & Advertising.Tags: business leadership, Career, coach, coaching, executive coaching, Leadership, leadership development, professional development, sales, selling
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What Got You Here Won’t Get You There in Sales
How Successful Salespeople Take it to the Next Level
Authors: Marshall Goldsmith, Bill Hawkins, Don Brown
ISBN: 9780071773942 / 0071773940
©2012 | 1st Edition | 224 pages | Hardback
Pub Date: SEP-11
Price: US$ 26.00
Learn More
The world-renowned leadership expert and bestselling author of What Got You Here Won’t Get You There provides what you need to WIN MORE SALES!
In What Got You Here Won’t Get You There in Sales, Mashall Goldsmith teams up with two leaders in the field of behavioral science—Don Brown and Bill Hawkins—to identify the 16 most common sales habits that damage relationships, then They provide you with good, relationship-building behaviors, such as recruiting stakeholders, looking into the future, and engaging in a follow-up process.
About the Authors
Marshall Goldsmith is one of a select few advisors who have been asked to work with over 120 major CEOs and their management teams. He served on the Board of the Peter Drucker Foundation for ten years. He has been a volunteer teacher for US Army Generals, Navy Admirals, Girl Scout executives, International and American Red Cross leaders – where he was a National Volunteer of the Year.
Marshall is the million-selling author of many books including: What Got You Here Won’t Get You There – a New York Times best-seller, Wall Street Journal #1 business book, winner of the Harold Longman Award for Business Book of the Year and top ten best-seller in seven major countries; Succession: Are You Ready? – a WSJ best-seller; The Leader of the Future – a BusinessWeek best-seller, The Organization of the Future 2- Choice Award (top academic business books) 2009; and Coaching for Leadership.
Bill Hawkinsis an expert in leadership effectiveness. In association with Marshall Goldsmith Partners, the Alliance for Strategic Leadership and Innovative Resources Consultant Group, he has worked with Fortune 500 companies in seventeen countries.
For the last fifteen years Mr. Hawkins has worked with organizations to identify and develop high potential leaders. During this time he has designed and facilitated leadership-training workshops with leading organizations on five continents.
Don Brown is the owner and founder of Situational Services, Inc., a training and development company dedicated to improved leadership and influence effectiveness for its clients.
With over thirty years working in the industry, Mr. Brown is heavily experienced in all phases of major performance systems implementation, from assessment and design to bilingual facilitation and works with a client list that includes Anheuser-Busch, Dell Computers, Ford Motor Company, US Airways and United Airlines, Harley-Davidson Motor Company, Jaguar Cars, Compuware Corporation, SYKES, and Hilton Hotels.
Other titles you might be interested:
- 9780070525580 Stop Telling, Start Selling
- 9780071718110 From a Good Sales Call to a Great Sales Call
How to Sell Anything to Anyone Anytime November 22, 2010
Posted by McGraw-Hill Education (Asia) in Management & Organization.Tags: book, Business, investments, marketing, sales, selling
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How to Sell Anything to Anyone Anytime
Author: Dave Kahle
ISBN: 9781601631312 /1601631316
©2011 | 1st Edition | 240 pages | Paperback
Pub Date: Dec-10
Price: US$ 14.99
Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract more customers. They need to know how to sell, both individually and through their organizations. How to Sell Anything to Anyone Anytime was written primarily for them.
How to Sell Anything to Anyone Anytime distills the fundamental sales process into simple, easy-to-understand, and easy-to-implement principles, processes, and practices, and applies them to a wide variety of sales situations. It is packed with real-world examples and applications to a wide variety of situations—from the corner coffee shop, to the freelance professional, to the sophisticated B2B seller. It features:
- Easy-to-understand practices and processes that can be applied to every business and professional practice.
- Guidelines and step-by-step how-to’s to turn ideas into practice.
- Powerful insights on selling that will enable everyone—from the aspiring entrepreneur to the experienced sales pro—to be more successful.
- Power nuggets—ways to add even more power to the practice and become even better.
Review
- “Dave Kahle provides practical and real world sales strategies that get results…just make sure you read this before your competition does.”
- Barry Farber, best-selling author of Barry Farber’s Guide to Handling Sales Objections - getAbstract
About the Author
Dave Kahle was the number-one salesperson in the country for two different companies in two totally distinct industries, and is now one of the world’s leading sales educators. He’s authored nine books, more than 100 multimedia training products, writes a weekly E-zine for salespeople, and has presented in 47 states and seven countries. For more than 20 years, he’s served as the president of The DaCo Corporation, a sales training/consulting company. In that capacity, he’s trained tens of thousands of people. He splits his time between Sarasota, Florida, and Grand Rapids, Michigan.
The Sales Growth Imperative October 19, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Marketing & Advertising.Tags: book, close, closing, complex, complex sale, consultative, CRM, deal, department, economy, Guide, How-to, lead, leads, manage, price differentiation, rebound, recession, referral, relationship selling, restructure, sales, sales goals, sales strategies, Salesforce, selling strategies, selling strategy, Strategy
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The Sales Growth Imperative
How World Class Sales Organizations Successfully Manage the Four Stages of Growth
Author: David J. Cichelli
ISBN: 9780071739030 / 0071739033
©2011 | 1st Edition | 320 pages | Hardback
Pub Date: NOV-10
Price: US$ 27.00
Blog | Articles | Learn More
You beat the recession. Are you ready for the rebound?
As quickly as the economy went bad, things are getting better. But the rewards won’t be automatic. You need to prepare for the new business-growth trend. The Sales Growth Imperative steers you in the right direction.
Foreseeing the unique challenges business growth presents to sales departments, sales guru David Cichelli offers proven models for anticipating and implementing the right management solution for your specific situation, ensuring that your organization’s growth continues.
The Sales Growth Imperative illustrates the nuances of what happens at each stage of growth so you can design the perfect models and solutions for each phase. It provides examples of what can go right and what can go wrong, and more importantly, what are the right actions to take to ensure continuing sales force effectiveness.
Don’t squander the best opportunity in years. Use The Sales Growth Imperative to help grow your business—and keep it growing.
About the Author
David J. Cichelli (Scottsdale, AZ) is Senior Vice President and sales compensation practice manager of The Alexander Group. He is a frequent speaker on sales effectiveness and sales compensation issues and teaches sales effectiveness for Columbia University’s Sales Management Program. Cichelli is the author of Compensating the Sales Force and WorldatWork’s one-day class on sales compensation, and he is a contributing author to Sales and Marketing Magazine.
Related Titles
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9780071435390 The New Solution Selling
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9780071637084 CustomerCentric Selling
BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest March 9, 2010
Posted by McGraw-Hill Education (Asia) in Highlights, Marketing & Advertising.Tags: Buy Me, consumer business, Janice Lieberman, Marshal Cohen, psychology, sales, Shopping
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BUY ME!
New Ways to Get Customers to Choose Your Product and Ignore the Rest
Authors: Cohen, Marshal
ISBN-13: 978-0-07-166783-8
ISBN-10: 0071667830
©2010 | 1st Edition | 224 pages , Hardcover
Pub Date: December 2009
Price: US$ 24.95
18 easy ways to ensure consumers choose your product over the competition’s
The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.
Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by
- Adding new, must-have features through dramatic upgrades
- Providing extra services to add value
- Building upon a strong reputation and impressive brand heritage
- Reevaluating every product to make your company lean and mean as possible
Cohen explains how to use these techniques to create a can’t-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.
Publicity
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The Today Show on NBC aired a segment with author Marshal Cohen. The was based on Today Show contributor Janice Lieberman’s Reader’s Digest Blog. To view, Pls click Here
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