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The Innovator’s DNA July 14, 2011

Posted by McGraw-Hill Education (Asia) in Management & Organization.
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Mastering the Five Skills of Disruptive InnovatorsThe Innovator’s DNA
Mastering the Five Skills of Disruptive Innovators

Authors: Jeff Dyer, Hal Gregersen, Clayton Christensen
ISBN: 9781422134818 / 1422134814
©2011 | 1st Edition | 272 pages | Hardback
Pub Date: JUL-11
Price: US$ 29.95
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Not for Sale in India, Sub-Continent & Nepal

Some people are just natural innovators, right? With no apparent effort, they discover ideas for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer and Hal Gregersen, and Clay Christensen anyone can become more innovative.

How? Master the discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers. In “The Innovator’s DNA”, the authors identify five capabilities demonstrated by the best innovators: 

  1.  Associating: drawing connections between questions, problems, or ideas from unrelated fields, 
  2. Questioning: posing queries that challenge common wisdom
  3. Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things, 
  4. Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge, 
  5. Networking: meeting people with different ideas and perspectives.

The authors explain how to generate ideas with these skills, collaborate with “delivery-driven” colleagues to implement ideas, and build innovation skills throughout your organization to sharpen its competitive edge. They also provide a self-assessment for rating your own innovator’s DNA.

Practical and provocative, this book is an essential resource for all teams seeking to strengthen their innovative prowess.

 

Think Like an Innovator

 

 

Other books by Clayton Christensen:

  1. 9780071749107     Disrupting Class, Expanded Edition
  2. 9780875845852      Innovator’s Dilemma
  3. 9780071592086     The Innovator’s Prescription
  4. 9781578518524       The Innovator’s Solution

One Simple Idea March 7, 2011

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One Simple IdeaOne Simple Idea
Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Author: Stephen Key
ISBN: 9780071756150 / 0071756159
©2011 | 1st Edition | 256 pages | Hardback
Pub Date: FEB-11
Price: US$ 22.00
Blog | Learn More

Turn your one simple idea into millions—without lifting a finger!

For as long as you can remember, you’ve had a dream. You’ve longed to see your product idea come to fruition so you never have to work for anyone else again.

Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan’s WallBall®, the Spinformation® rotating label, and HotPicks® guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out, collects royalty checks, and doesn’t look back. You can do it, too. All you need is One Simple Idea.

In this book, Key reveals the secrets that helped him and thousands of his students— including bestselling author Tim Ferriss—turn their creativity into a passive income generator by “renting” an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don’t want to do.

You’ll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to:

  • Keep your ideas safe—without spending time and money on a patent
  • Be your own boss—without formally opening a business
  • See your product go to market—without footing a dime in expenses
  • Make potentially big money—without quitting your day job

The age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need “freelancers” like Key—and you—to provide creative, marketable ideas for new offerings.

With One Simple Idea, there’s no prototyping, no patents, and, best of all, no risk. You can make the system work for you—rather than the other way around.

 

Praise for One Simple Idea

“Mr. Key’s brilliance, wisdom, and insight will make you rich. Buy this book!”
—Mark Victor Hansen, bestselling author and co-creator of the Chicken Soup for the Soul® series

“Stephen Key has written a book overflowing with the all-important information that inventors need: a step-by-step guide through everything that goes into a successful product introduction.”
—Gary Dahl, Pet Rock® inventor

“A terrific guide for anyone who wants to be a successful entrepreneur.”
—John Osher, innovation guru who created SpinBrush®, Stretch Armstrong®, Spin Pop®, and Quattro® Titanium Trimmer Razor

“Tired of working for corporate America? Tired of living paycheck to paycheck? One Simple Idea can teach you how to add a few zeros to your income. Buy this book and live your dreams now!”
—Kevin Harrington, infomercial king and featured investor on Mark Burnett’s Shark Tank

“Stephen Key turns conventional inventing ‘wisdom’ on its head and clearly outlines how anyone can earn a meaningful income with One Simple Idea.”
—Tamara Monosoff, founder of Mom Invented® and author of The Mom Inventors Handbook and Your Million Dollar Dream

“Whether you are a creator or a connector, this book will help you turn your ideas into a fulfilling, profitable career. Read it and WIN!”
—Patrick Lonergan, former vice president and general manager, Johnson & Johnson, and president/partner of NUMARK Laboratories, Inc.

  

Publicity

  1. Article on Inventorsport Forum, Jan 24: One Simple Idea, by Stephen Key. To Read, please click HERE
  2. Stephen Key on ABC News Now’s “Money Matters” April 4. To watch the video, please click HERE

 

About the Author

Stephen Key (Modesto, CA) has successfully licensed more than 20 simple ideas in fields as diverse as the toy, beverage, athletic, music, and drug industries. Collectively, his creations have sold more than half a billion units and generated billions of dollars of retail revenue. His course has attracted more than ten thousand students around the world who he teaches to do the same.

Ann Marsh (HOMETOWN TK) has ghost-written four books and is a business columnist for the Los Angeles Times and a former staff writer with Forbes.

 

One Simple Idea Book Trailer
 

  

How to Get The Attention of Big Companies

 

 

 

 

 

 

Business Plans that Work March 7, 2011

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Business Plans that WorkBusiness Plans that Work
A Guide for Small Business 2/E

Authors: Andrew Zacharakis, Stephen Spinelli, Jeffry Timmons
ISBN: 9780071748834 / 0071748830
©2011 | 2nd Edition | 208 pages | Paperback
Pub Date: APR-11
Price: US$ 20.00
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Turn your great idea into BIG PROFITS with a powerful, persuasive business plan!

With any endeavor, good planning is the key to good results—especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.

A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur’s guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You’ll learn how to:

  • Determine what to include in each plan, why, and for whom
  • Secure the capital you need to get the project off the ground
  • Assess opportunities and risks involved in your project
  • Avoid common pitfalls that cost money, time, and effort

With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.

 

About the Authors

Andrew Zacharakis (Wellesley, MA) is the John H. Muller, Jr. Chair in Entrepreneurship at Babson College, Wellesley, MA. He is the Director of the Babson College Entrepreneurship Research Conference and past president of the Entrepreneurship Division of the Academy of Management. He is also a past chair of the Entrepreneurship Department at Babson College and a past Director of the Arthur M. Blank Center for Entrepreneurship at Babson. Zacharakis is the author of five books and has been quoted in numerous newspapers including, The Wall Street Journal, USA Today, The Boston Globe, The New York Times and The Los Angeles Times, and by several magazines, including Inc., Entrepreneur and Kiplinger’s. He has also appeared on television in the Bloomberg Small Business Report and radio on NPR Morning Edition.

Stephen Spinelli (Babson Park, MA) is the President of Philadelphia University and prior Vice Provost for Entrepreneurship and Global Management at Babson College. He was a member of the founding team of Jiffy Lube International and later the founder, director, and senior executive of American Oil Change Corporation, the largest franchisee of this international automotive retailer. Spinelli ha authored or co-authored nine books and over 25 teaching cases that are used in business schools around the world.

 

Related Titles

  1. 9780071459945      Perfect Phrases for Business Proposals and Business Plans
  2. 9780071467513      Tips and Traps For Writing an Effective Business Plan

 

(more…)

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