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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World April 29, 2010

Posted by McGraw-Hill Education (Asia) in Highlights, Marketing & Advertising.
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The On-Demand Brand

The On-Demand Brand
10 Rules for Digital Marketing Success in an Anytime, Everywhere World

Author: Rick Mathieson
ISBN-13: 9780814415726
ISBN-10: 0814415725
©2010 | 1st Edition | 304 pages , Hardcover
Pub Date: April 2010
Price: US$ 24.95
Book Preview

How to capture the attention of e-minded customers who think plain old web ads are SO yesterday.

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.”Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention…before the audience hits the snooze button.


About the Author

RICK MATHIESON (San Francisco, Calif.) is a leading voice on marketing in the digital age. Harvard Business School’s Working Knowledge calls him “a strategic marketing expert.” His insights have been featured in ADWEEK, Advertising Age, Wired, Broadcasting & Cable and on MSNBC, CBS Radio and NPR. A regularly featured speaker at industry events, Mathieson also serves as vice president and creative director for Creative i Advertising & Interactive Media, and is the author of Branding Unbound.


Review

“Through persuasive arguments and q&a’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.” –Publishers Weekly


Happiness at Work: Be Resilient, Motivated, and Successful – No Matter What April 26, 2010

Posted by McGraw-Hill Education (Asia) in Highlights, Review, Self-Improvement.
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Happiness at Work

Happiness at Work
Be Resilient, Motivated, and Successful – No Matter What

Author: Rao, Srikumar
ISBN-13: 978-0-07-166432-5
ISBN-10: 0071664327
©2010 | 1st Edition | 256 pages , Hardcover
Pub Date: March 2010
Price: US$ 22.95
Book Excerpt |   Learn More

Learn to create resilience and happiness no matter what’s going on in your life

In these tough times, there are few people who are completely happy with the current conditions. From business executives to the everyday Joe or Jane, everyone seems to be going through a rough economic and personal crunch. But acclaimed business school Professor Srikumar Rao says that we can learn to create joy no matter what else may be going on around us.

Rao shows you that it isn’t the negative thing that happens to you that causes your unhappiness, it’s how you see it. Happiness at Work is a thought-provoking new title that moves the mind away from negativity and forces you to resist labeling situations as “bad”, but rather seeing them as neutral.

Happiness at Work provides:

  • Surprising ways of looking at change and problem-solving
  • Exercises that shift one’s perspective

Learn the vital wisdom necessary to achieving a joyful, successful life as you define it through greater resilience and a strong inner core. Get it now with The Happiness Choice.


About the Author

Srikumar Rao, Ph.D. (Commack, NY) is currently an adjunct professor at London Business School and the Haas School of Business at the University of California at Berkeley. He received his Ph.D. in Marketing from the Graduate School of Business, Columbia University. He has a M. Phil. in Marketing from the same school in addition to an M.B.A. from the Indian Institute of Management, Ahmedabad. His undergraduate training was in Physics at St. Stephen’s College, Delhi University. He conceived the pioneering course, Creativity and Personal Mastery, the only business school course that has its own alumni association. He and the course have been extensively covered in the media including the New York Times, the Wall Street Journal, the London Times, the Independent, Time, the Financial Times, Fortune, the Guardian, Business Week and dozens of other publications. These articles can be found at www.areyoureadytosucceed.com. He has done pioneering work in motivation and helps senior executives as well as teams and groups become more engaged in work and discover deep meaning in it. Many who have been through his program report quantum leaps in professional and personal effectiveness

Dr. Rao’s previous book, Are You Ready to Succeed, has sold well internationally and has been translated into many languages. He has conducted workshops for and spoken before executives of Microsoft, Google, Lehman Brothers, McDonald’s, Chubb, IBM, United Airlines, Allstate, Johnson & Johnson and dozens of others. He has served as a marketing advisor to the national board of MENSA. He has been a contributing editor for Forbes and writes regularly on management practices, leadership and about the impact of technology on business processes. He also writes for other national magazines such as Inc., Business 2.0, Hemispheres, Beyond Computing and Training and was a contributing editor for both Financial World and Success.

Dr. Rao was an executive with Warner Communications, Continental Group, Data Resources and McGraw-Hill, and has consulted with such companies as RCA, Reuters, Citicorp, GTE, Pan Am and Diner’s Club. He has been a seminar leader with the Institute for Management Studies and the American Management Association. He is an expert on marketing strategy and has taught in the corporate programs of companies such as Verizon, Northrop-Grumman, Symbol Technologies and General Instruments as well as in the executive programs of London Business School, Columbia Business School and the Haas School of Business at the University of California at Berkeley.


Publicities

(1) Book review on MediaCorp Radio 93.8 Live –  Talking Books on 27 April (Tue) 6.40pm / 8.45pm (Encore). For more detail, please click HERE

(2) Author interview on MediaCorp Radio 93.8 Live - Passion People on 28 April (Wed) 2.20pm / 9.20pm (Encore) and encore on Saturday, 1 May at 8.40a.m. For more detail, please click HERE

(3) Author Srikumar Rao was mentioned on CNN Money.com’s popular “Ask Annie” column on 20 April. To read, pleaase click HERE

(4) Huffington Post ran Rao’s bylined column, which went live on Friday, April 16. To read, please click HERE

(5) LocalTechWire posted an article on “How to be happy at work – And to deal with that jerk boss” on April 10. To read, please click HERE

(6) TechCrunch posted an article about jerky bosses which went up on this popular website on April 10 and in a day it was retweeted over 560 times and reposted on Facebook over 190 times. To read, please click HERE

Endorsements

“Follow Srikumar Rao’s instructions and you will enjoy the journey to more happiness and meaning in your life, no matter what!”
Marshall Goldsmith, author of What Got You Here Won’t Get You There

Happiness at Work brings new understanding of the essential role happiness plays in workplace learning and performance. Srikumar Rao’s guidelines for our journey to leadership include aspects rarely explored and newly significant.”
Frances Hesselbein, chairman and founding president, Leader to Leader Institute/Drucker Foundation for Nonprofit Management

“This book is a treasure chest full of wisdom. Each and every one of its 34 chapters introduced me to or reminded me of a very important principle for living a happy and successful life.”
Jack Canfield, co-creator of the Chicken Soup for the Soul® series and coauthor of The Success Principles


Book Review
By blogger Wilfrid Wong

By now, I have joined the workforce for a decade and a half and I consider myself – after years of learning and finding my way - pretty happy at work.  I manage to maintain a good level of work life balance, I have built good rapport with my colleagues, and I take pride in my daily work that contributes at an organisational level.  OK, there are ups and downs.  But overall, I am contented.  So what can “Happiness at Work” possibly teach me?  It turns out that there are more than I have anticipated.  And throughout my working life thus far, I have met friends who are more prone to feeling angry, envious, afraid, exhausted, disgusted, drained, anxious, betrayed, confused, cheated, frustrated, guilty, humiliated, impatient, inadequate, vulnerable, manipulated, embarrassed, neglected, heartbroken, trapped, fatigue, victimized, resentful, or worn out – borrowing the descriptions from the book.  I sincerely wish that they could take some time, read this book, and make a positive change to their lives

Reading “Happiness at Work” is a journey.  The author has divided the book into bite-size chapters filled with parables and advice.  The materials are largely derived from his experience of conducting workshops to corporate executives on this very topic.  Some of the parables and ideas, I observe, are based on Indian tradition or Buddhism so they could be familiar to some, intriguingly foreign to others.  Depending on your background and level of experience (or shall I say how unhappy you are at work in reality?), be prepared to be confronted and you may find yourself denying or not wanting to accept what the author says……. Read MORE


Author’s Interview

1. Q&A on Businessweek.com

2. Benergy


In these tough times, there are few people who are completely happy with the current conditions. From business executives to the everyday Joe or Jane, everyone seems to be going through a rough economic and personal crunch. But acclaimed business school Professor Srikumar Rao says that we can learn to create joy no matter what else may be going on around us.

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